Radio daily (Oct-Dec 1949)

4 RADIO DAILY Friday, December 2, 1949 Bryson Steps Down, Midcelson In, At (BS CBS (Continued from Page 1) Counselor of Public Affairs, asked to be relieved of his administrative and counseling duties to devote more attention to broadcasting, writing, and teaching. He will continue at CBS as a broadcaster. Mickelson has been withWCCO since 1943. He was a newspaperman, publicity director and journalism school BRYSON teacher prior to WCCO. He has just finished a term as president of the National Association of Radio News Directors. In announcing Dr. Bryson's resignation, Taylor said, "We are happy that Dr. Bryson will continue in association with CBS as a broadcaster." mtering radio at MICKE1S0N Hollywood's New wm\ CLUB HOTEL • The Country Club Hotel occupies a magnificent location in the heart of the exclusive Wilshire residential district . . . adjacent to Wilshire Country Club and overlooking the expanse of its gorgeous fairways and greens. • Rates from $6.00 up. Sirir gle Kitchenette Apartments Available by Week or Month. II HOTEL 445 North Rossmore Avenue (Vine St.! Hollywood 4, Calif. Telephone: Hollywood 9-2701 Man About iRunWuitun. . . I • • FRIDAYDREAMING: "The Railroad Hour" is heard on NBC but the progressive New York Central carries car cards on Brewster division commuter trains advertising the show as an ABC attraction. . . . Wendy Barrie's new ABC contract for both AM and TV can gross her $150,000 when sold out. A female Godfrey in the making. . . . When the "Dr. Christian" shew comes east a'ter the first of the year, it'll take a test fling at TV with John Wilkinson, of McCannErickson, directing. . . . Herb Sanford, former N. W. Ayer producer and veepee in H'wood, joining CBS-TV here in N. Y. . . . Con'.inental Baking Co. planning an hour radio shew on CBS plugging importance to economy of small business. . . . Mickey Rooney set for "Suspense" on the 8th, and then comes on to N. Y. for "Cavalcade of America" on the 13th. . . . American Medical Ass'n planning a nationwide ad campaign in '50 to back its fight against socialized medicine. . . . Roger Kay planning an hour-lcng video series for Paul Lukas tagged "The Cheater." . . . The Bill Snapers (Eleanor Kilgallen) have named hsr Susan Dorothy. ... At Lindy's, Jack Gilford's companion was wondering why a waiter was acting so polite to them. "Why shouldn't he be polite to us?" explained Gilford. "This isn't his table." ft ft ft ft • • • Making her mark in radio and TV circles through sheer ability and talent (and not via her famous name) is Jacqueline Billingsley, lovely blue-eyed blonde daughter of the Stork Club prop. Jackie has been heard on most of the top soapers such as "Stella Dallas," "Perry Mason," "Front Page Farrell," etc. Look for her to be one of TV's brighter ingenues. ft ft ft ft • • • TIM MARKSMANSHIP: TV producers live in a clock-eyed world. . . . The most marked advance in the 1950 TV shows will be on the price tags. . . . The AM policy toward TV is more-or-less of an endowment policy. . . . Those evening gowns worn on TV are the revelation type — low and behold. . . . Fight clubs are asking bigger TV percentages hoping to make money hand over fist. . . . Never scold your child for copying from another kid's paper during school exams. He may grow up to be a successful TV producer. ft ft ft ft • • • MAIN STREET TREATS: Herb Shriner's five-minute nitely session for Philip Morris. . . . Peter Donald's kiddie record album, "Chummy." . . . "Party Games," a boon for harassed party givers edited by Maggi McNellis and Hubie Boscowitz. . . . The Mariners Quartet on the Godfrey TV'er. ... Ed Farley's music-making at the Meadowbrook. . . . Hank Sylvern's highgrade musical arrangements and batoning on "This is Show Business." . . . Danny Scholl's rollicking in "Texas, Li'l Darlin'." ft ft ft ft • • • SMALL TALK: Menasha Skulnik, the great comedian of the Yiddish theater, in anticipation of his own TV series, will make a guest shot on "This Is Show Business" Sunday. . . . Also on the show will be John Cameron Swayze. one of the better TV news commentators. . . . Eugenie Baird introducing a new tune, "New York Blues," on the Paul Whiteman revue Sunday. Lyrics of the tune were penned by Herb Rikles, editor of Television Guide. . . . Leo De Lyon gets his big H'wood cabaret break on the 13th when he opens at the Mocambo. . . . Recommended Reading: Carol Hughes' article in the current Coronet tagged "What's the Secret of King Arthur God'rey?" . . . Larry Markes set as one of the comedy writers for the Kay Kyser TV'er. . . . Winnie Garrett sums up radio gagwriters this way: He whose laughs last lifts best. ft ft ft ft Radio's Future Okay. Broadcaster Reports (Continued from Page 1) up all kinds of highs in advertiser billings. In the case of Trenton, which is on the fringe of TV reception from both New York and Philadelphia, WTTM national spot business is up over 50 per cent and lo:al business well ahead of the same period last year, he said, and added: "Sure, TV is going to grow, but I predict that its growth will be more at the expense of other media than of radio. In the vast field of daytime radio, for example, TV won't make any real dent until the vacuum cleaner manufacturers figure out a way to hook up a 60inch screen to the handle of the -leaner, from which no housewife can take time out during her busy day to look at TV for very long without courting divorce. "Grave Misconception" "There is a grave misconception about the TV-AM relationship. Too many people, including those in the broadcasting business, think of TV as radio with pictures. Actually the two media are entirely different in concept and execution. Radio has one element that can never be supplied by TV — an all-encompassing intimacy. Radio is infinitely more personal than TV. It requires the listener to draw on his own imagination to envison the dramatic scene, the comedy sketch, the news commentator recreating a graphic story. Radio serves as an accompaniment to almost every phase of human life, not to mention awayfrom-home activity, such as driving, picnicing, etc., which are beyond the scope of TV's potential influence, it is all-pervasive, pleasantly inescapable. "TV, on the other hand, demands your undivided attention. It pulls your concentrated interests right into the picture tube and demands that you hold it there until you or your oculist cry uncle." Broadcasting is due for a wholesale readjustment as a result of TV growth, predicted Mark, with the end result that both radio and TV will be firmly entrenched as the two most potent forces for human persuasion in the history of mankind. Dairy Firm Contracts For Tex And Jinx Seg Frederick Lowenfels & Son have purchased a part of the Tex and Jinx program over WNBC to advertise their Hotel Bar Butter. John C. Warren, sales manager of the station announced yesterday. The contract is for 13 weeks and covers the 9:00 to 9:15 portion of the show on Wednesdays and Fridays. The first broadcast under the new sponsors is today. The advertising was placed by the Al Paul Lefton Agency.