Radio daily (Oct-Dec 1949)

2 RADIO DAILY Tuesday, December 6, 1949 Vol. 49, No. 43 Tues., Dec. 6, 1949 lOCts. JOHN W. ALICOATE : Publisher FRANK BURKE : MARVIN KIRSCH : : : Editor Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch, Vice-President; Chester B. Bahn, Vice-President ; Charles A. Alicoate, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily, 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338. Cable address : Radaily, New York. WEST COAST OFFICES Allen Kushner. Manager 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older, Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 612 N. Michigan Ave. Phone: Superior 7-1044 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg., Dallas, Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postoffice at New York, N. Y., under the act of March 3, 1879. FINANCIAL — (December 5) NEW YORK STOCK EXCHANGE High Low Close ABC 7% 7% 73/g Admiral Corp 29% 295/8 293/4 Am. Tel. & Tel. .148 1475/e 148 CBS A 253/8 251/g 25</4 CBS B 251/4 25 251/4 Philco 30y2 295/s 2934 RCA Common 12% 12% 12% RCA 1st pfd 73 73 73 Stewart-Warner ... 123/8 12% 12% Westinghouse . 29% 29 29% Westinghouse pfd. 101 '/4 101 1/4 101 1/4 Zenith Radio 303/8 29% 30% NEW YORK CURB EXCHANGE Hazeltine Corp. . . 17 16% 17 Nat. Union Radio . 23/4 2% 2% OVER THE COUNTER Bid DuMont Lob 13% jlromberg-Carlson 12 U. S. Television % WCAO (Baltimore) 17 WJR (Detroit) 73/4 Net Chg. — 1 — % + % + V4 + Vz + Asked 143/4 13'/4 Vi 20 8% FMA Will Merge With NAB; Committee, Purposes Listed (Continued Home, Rocky Mount, N. C, president, WCEC WFMA; Matthew Bonebrake, Oklahoma City, Okla. general manager, KOCY-FM, and Edward A. Wheeler, Evanston, 111., president. WEAW-FM. NAB members: Everett L. Dillard, Washington, D. €., president, WASH-FM. and Frank U. Fletcher, Arlington, Va., president, WARL-WARL-FM. Policies Outlined Under the merger plan FMA and NAB outlined the following statement of policy regarding the newlyestablished department: "It shall be the function and duty of the FM executive committee to advise with the FM director in carrying out the following activities under the direction of the president. " (A) to gather, assemble and compile all available information for dissemination to NAB-FM member stations on "(1) FM operation and progress, including, but not limited to, set distribution, in the various markets to be determined by continuing research studies. "(2) FM listener and measurement studies. "(3) The status of FM broadcasting stations, including number, power, location and all other pertinent matters. "(4) Successful sales plans developed and results achieved on FM stations. " (5) The exchange of programs and nromotional ideas developed by FM stations and of particular value to other FM stations. " (6) Management studies of different types and forms of FM operation. "(B) To furnish such of the foregoing as may be feasible so that they may be made a part of the oermanent records of member stations. " (C) To render guidance, suggestions and information and provide data to all NAB-FM members on problems and developments of peculiar interests to them. "(D) To cooperate with all other departments of NAB to the end that where applicable all publications include appropriate reference to FM operation and that all Triatrial issued by such departments from Page 1) be made available on an equal basis to FM member stations and further to cooperate in any manner consistent with NAB policy with outside agencies dealing with FM." C. M. Jansky, Jr., FMA board member and chairman of the merger meeting, described the action as one which will promote the best interests of FM. Said he: "FMA since its organization, has been purely a promotional activity which has now served its purpose. It is to the best interests of all broadcasters now to get together and consolidate their interests in one organization which will intensify production of FM receivers as well as keep before the public the important aspects of FM broadcasting. Existence Called Successful "During its existence, the FMA has been successful in focusing attention on the problems of a growing industry, which we believe at the present time has reached a stage of wholesome maturity. "The united effort of all broadcasters is all that is needed to make FM service a reality in every community in the United States." Thomas To Address Next REC Luncheon aniai TOPIKA 'EN IUDY, G.n.rol Manager (Continued from Page II will give his first-hand impressions of the expedition to the forbidden city of Lhasa. The execs have also been reminded of the annual Christmas Party for charity. Members of the club have been asked to buy tickets for the affair on December 22. Prizes will be given to those with the lucky numbers in a drawing held on the same date. COmtnG and GOMG FRANK B. McLATCHY, sales manager of KSL and KSL-TV, is back at the station following a business trip to Hollywood. MILTON BERLE, who adorns NBC, tomorrow will leave New York on a vacation of two weeks. ED YOKUM is in town from Billings, Mont. The general manager of KGHL was welcomed yesterday at the offices of the station's national reps. JACK MILLS, president of Mills Music, Inc., and MRS. MILLS, returned to New York yesterday aboard the S. S. He de France. While aboard they visited London, Paris, Naples, Milan and Rome. EARL MULLIN, publicity director of the American network, is in Pittsburgh, where today he will address the Radio and Television Club of that city on the subject, "Radio Sales and Service." GUY VAUGHN, JR., commercial manager of WSPA, Columbia network outlet in Spartanburg, S. C, is spending a few days in New York on station business. A. N. ARMSTRONG, JR., national commercial manager of WCOP, is in town from Boston for a tete-a-tete with the national representatives of the station. FRED BERNSTEIN, sales manager of WTTM, Trenton, N. J., is back ot his desk following; an extended trio to his tiome town of Charleston, S. C. BILL RAFAEL, writer on "Kate Smith Calls" over ABC, bas returned with his wife, RAE, from a two-week vacation in Waukegan, III., home of his mother-in-law. Too wet for the duok The water in this tank has been treated chemically to make it "wetter" — more effective in fire-fighting. And the poor duck finds that it's harder for him to keep afloat in it. Advertisers are finding it harder to keep afloat these days in the tough, competitive markets. And in Baltimore they are turning to W-I-T-H to produce low-cost sales. You can do so much with so little money on W-I-T-H! It's the station that's famous for delivering more listeners-perdollar than any other station in town. So if you're looking for a BIG BARGAIN in radio time, call in your Headley-Reed man and get the full W-I-T-H story. BALTIMORE, MARYLAND Tom Tinsley, President • Represented by Headley-Reed