Radio daily (Oct-Dec 1949)

Record Details:

Title:
Radio daily
Date:
Oct-Dec 1949
Publisher:
New York : Radio Daily Corp.
Volume:
Radio daily (Oct-Dec 1949)
Leaf #:
000345
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1937 by Jack Alicoate, who also published the New York-based FILM DAILY. Alicoate essentially took the same model he had used for film and applied it to the growing medium of broadcasting: publish a daily trade paper with headlines and short news stories and then an end-of-the-year annual with industry data and loads of advertisements. Today, v=broadcasting historians will find a great deal of policy, industry, station, and programming information inside RADIO DAILY and the RADIO ANNUAL. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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NIELSEN DO AGREE... Source Eve. network commercial programs, /94S-/949 Hooper — October 1-7, 15-21 Nielsen — First Oct. report (average audience basisl n the past year, radio listening shifted heavily to CBS and away from the other networks. Hooper shows a 15% increase in listening to CBS over last year; a 20% drop for the next network; a drop for the remaining two, combined. Nielsen shows a 16% increase for CBS; a 14% drop for the next network; and a drop for the remaining two average program that remained on CBS increased its audience over last year. The average show that didn't switch to CBS from the next network lost listeners. Hooper shows the average program that stayed on CBS went op 3%; those that stayed on the next network went down 15%; Nielsen shows CBS up 3%; the next network down 10% udiences at the lowest cost in all advertising.