Radio daily (Oct-Dec 1949)

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Section of RADIO DAILY, Tuesday, December 6, 1949 — TELEVISION DAILY is fully protected by register and copyright URGE U. S.-CANADA SHOW-SWAP TELE TOPKS TWO THOUGHTS come immediately to ' mind in watching the proceedings of the United Nations on CBS. One is that here is excellent material for in-school use; it is undoubtedly one of the most important functions TV can perform. It is lamentable, therefore, that most schools are not taking advantage of the opportunity and that too many children regard video only as a vehicle for Hopalong Cassidy, Captain Video and Milton Berle. TV probably will be standard school equipment some day, but we wish the process could be hastened. . . . Our second thought was one of regret that the UN pickups are reaching only a woefully small segment of set owners. Of course the main reason for this is that the sessions are held when most people are at work; this cannot be changed. What is being overlooked, however, is the possibility of a daily UN roundup — similar to the AM program prepared by the UN radio staff — using edited highlights of the off-thetube footage. This project should be undertaken by the four webs and the UN, with every station airing the show at night. We have nothing but praise for the present series, but public service programs mean nothing unless they reach as much of the public as possible. • XA/HATEVER HAPPENED TO: NBC's * » school series, ABC's "Li'l Abner," DuMont's operas? . . . Ernie Simon celebrated his first anniversary on WBKB a week early by lining up a new bankroller, a Chicago retail outlet. . . . TV Digest, Philadelphia program guide, has been inked by WFIL-TV for sponsorship of the WPIX Film Package No. 3, beginning Dec. II. Features will be aired Sunday afternoons. . . . Chesebrough adding WSB-TV, Atlanta, to its "Greatest Fights" lineup on NBC. Cayton agency has the account. . . . Mohawk Carpet Mills will chop two days a week off its "Showroom" strip when Morton Downey exits the stanza at the end of this week. Roberta Quintan will take over the NBC series Monday-Wednesday-Friday beginning next week. • THE ANNUAL EXHIBITION of the Art ■ Directors Club of New York, now in its 29th year, will include tele commercials for the first time. Show will be held in the club's headquarters, April 19-29, with the 415 members of the group acting as judges. Material appearing between Feb. 15, 1949, and Feb. 15, 1950, will be eligible. . . . Jon Gnagy's "You Are An Artist," on NBC since Dec. 12, 1946, will be bankrolled on WNBT by Doubleday & Co. Pact, for 52 weeks, was placed through Huber Hoge & Sin. . . . With its only station, WDAF-TV, on the air since Oct. 16, Kansas City had a total of 20,434 sets installed as of Nov. 30. Programming Report By Ross Organization "A slight recession" in the number of current programs and weekly programming hours of six New York stations in comparison with May figures was reported yesterday by Ross Reports. Also reported by the study was a trend toward dramatic shows. "Although one more station, WORTV, has begun weekly telecasting operations since our May study," the report said, "there are actually less programs being telecast, totaling a slightly higher number of hours at the height of this cycle — 251 programs weekly now, 253 in May; 1093 quarter-hours weekly now, 1053 quarters hours in May." Accountable in part for the deline, Ross said, were the fact that WJZ-TV and WOR-TV are off the air two days a week, cancellation by WNBT of several afternoon shows and the end of the baseball season. The report stated that dramatic shows, combined with situation comedies now total 40 programs and 70 quarter-hours a week, compared with 18 programs and 46 quarterhours in May. The report noted also a slight increase in film shows and a decrease in giveaways. WNBT, Ross said, now airs 60 programs totaling 168 quarter-hours a week against 73 shows and 209 quarter-hours in May. WJZ-TV has dropped 17 programs, now airs 32 for a total of 134 quarter-hours. WCBS-TV has increased its output, by adding the UN sessions, now carries 59 programs compared to 50 and 253 quarter-hours against 240 in May, the report said. Nielsen's Top Ten (New York, Oct.-Nov.) Texaco Theater NBC 74.3 Toast Of Town CBS 50.5 Talent Scouts CBS 49.3 The Goldbergs CBS 48.9 Philco Playhouse NBC 39.3 Suspense CBS 37.5 S'.udio One CBS 36.7 Godfrey Friends CBS 35.2 Fun For All NBC 34.3 Fireside Theater NBC 33.4 DuMonl Sets Plans For Web Daylimer "Shopper's Matinee," the twohour daytimer to be inaugurated on the Du Mont web Monday will include 21 entertainment segments and 12 one-minute spots for commercials, James Caddigan, program director, said yesterday in announcing completion of plans for the show. Will Tie S"gs Together Various segs will be tied together by Minnie Jo Curtis, as an employee of the department store in which the show is set. Musical portions will be handled by Susan Raye, Dorothea McFarland and the Jene Bartel Quartet. Sydney Smith and Fanney Engel will preside over service segs. Program will be aired at 2 p.m., EST, a half-hour after the conclusion of Dennis James' "Okay Mother," being extended to the web by Sterling Drug. Web is now auditioning shows for a stanza to fill in between the two programs. Press-Time Paragraphs Avco's Craig Sees Canada TV Boom As In V. S. Montreal — John W. Craig, Avco vice-president and general manager of its Crosley Division, yesterday urged an exchange of TV programs between Canada and the United States and predicted that tele will become an element of prime importance in Canada's economy as it is doing in the U. S. Referring to the government's TV policy. Craig said, "I have seen several statements to the effect that Canadian television should be for Canadians, and not a means of broadcasting non Canadian visual material in this country. "Basically, it is very true that any nation's communications media should be devoted to native arts, science and progress. But isolationism here, as elsewhere, could easily be carried too far. We will miss an historic opportunity if we fail to encourage an exchange between our countries. And bv exchange, I most certainly mean b">th wavs." Referring to the color hearings which have been re"essed by the FCC to February. Craig said the bulk of the industry is urging that no color standards b° set until they can be fullv comnatible with existing standards. He dpfined "compatible" as meaning that existing sets must be able, without extra cost or inconvenience, to receive in bla^k-and-white all oroerams transmitted, whether thev are transmitted in color or in black-and-white. This is necessary, he said, to make sure that color as given to the public w'll n^t result in obsolescence of the millions of sets already in use. The Avco official predicted 200,000 receivers would be produced in lOKo and that, total sets in use by 1S)R? would be more th^>n twenty million. with some 7*000.000 persons in TV's dav-to-day audience, and 700 stations on the air. Three New Commercials Inked By WTMJ-TV Milwaukee — Sale of three new local shows was announced yesterday by WTMJ-TV. Miller Brewing Co., through Klau-Van PietersomDunlap, inked "High Life Time," a weekly half-hour musical with Tommy Sheridan; "Tele Talent Time," talent showcase, was signed by Millwaukee Sewing Machine Co., through Dayton Johnson and Hacker, and Boston Store signed for "Something To Do." a children's stanza, through Loise Mark agency. WSB-TV Sells Basketball Sked Atlanta — WSB-TV has obtained exclusive TV rights to the home schedule of the Georgia Tech basketball team, according to John M. Outler, Jr., general manager. All ten games will be sponsored by General Electric Supply Corp., with I had Horton, station's sports director, calling plays. WPIX Ups Spot Rates Increases in rat^s for soot announcements on WPIX after the first of Januarv were announced on Fridav by Robert L. Coe, station manager. The new rate for a one-minute snot will be uoped to $200 from $150. A 20-second spot will be boosted from $90 to $150. Luce Doing Navy Films Washington, D. C. — Dean Luce. WMAL announcer, is narrating a series of training films for the United States Navy. Luce does sports commentary as well as straight announcing on WMAL-TV. {