Radio daily (Oct-Dec 1949)

Wednesday, December 7, 1949 RADIO DAILY: N€UI BUSIN6SS WGN, Chicago: Wieboldt Stores, Inc., Chicago, sponsors "The Cinnamon Bear," 4:45-5:00 p.m., Monday thru Friday. Needham, Louis and Brorby, Inc., Chicago, is the agency. Chicago Bible Academy of Air, Chicago, sponsors "Your Bible Speaks," Sunday, 8:00-8:25 a.m., for 13 weeks. The program started October 30. Louis A. Smith Company, Chicago, handles the account. Lamont-Corliss Co., New York, for "iNestle's Chocolate Bars," sponsors two weekly spot announcements and a participating announcement in the following programs: "Today's the Day," 8: 45-9: 00 a.m. "The Temptones," 11: 30-11: 45 a.m. and "Novelty Show," 10:00-10:15 a.m., on Saturday for 13 weeks. Cecil & Presbrey, New York, is the agency. Luden's, Inc., Reading, Pennsylvania, has contracted for two weekly station break announcements for 21 weeks. J. M. Mathes, Inc., N. Y., WENR-TV, Chicago: The Sales Department reports the following new business: Chrysler Sales Division through Ruthrauff & Ryan, three spot announcements weekly for four weeks. Best Foods, Nucoa Margarine, through Benton & Bowles, one spot announcement weekly for nine weeks. Amurol Products Company through Jones Frankel Agency, two spot announcements weekly for thirteen weeks. Chicago Wheel and Manufacturing Company for Handi Tools, through Charles L. McShayne, one spot announcement weekly for four weeks. United Airlines through N. W. Ayer, two spot announcements weekly for 26 weeks. Goldenrod Ice Cream Company, through Goodkind, Joice & Morgan Agency, five spot announcements weekly for 26 weeks. Hamilton Watch Company, through Batten, Barton, Durstine & Osborne, have ordered a five-minute program from 9:00 to 9:05 p.m. each Friday. The contract is for four weeks. International Bakeries, Inc., the Schultze Baking Company Division for Butternut Bread, through Calkins & Holden, have ordered the sponsorship of the Hopalong-Cassidy films for a period of nineteen weeks, two spots weekly, 13 weeks; thru Two More Take Brito Show "A Date With Music," starring Phil Brito, motion picture and night-club entertainer, — series of transcribed broadcasts, has been scheduled for two additional markets. They are: KTTS, Springfield, Mo., and WWPB, Miami, Fla. Both are on a five-per-week basis, under sponsorship of Blackstone Washing Machines. WILL ERECT BUILDING of Approx. 5000 Sq. Ft. Ad joining — A.B.C. and W.O.R. Television Center Suitable Allied Interetlt CALL A. N. ROEMER, EN-2-3333 60 WmI 72nd St., New York Xmas Radio Set Demand Exceeds '49 Production (Continued for radio receivers. The conversion has left them unable to supply retail market requests at this time. The survey showed that the condition was prevalent nationally as well as in the metropolitan New York area. Radio-phonograph combos were reported selling especially well with console sets sold out in many places. The increased demand began in the :arly Fall and has continued to be heavy. RCA Reports Heavy Sales Dave Wagman, sales manager for 3runo-N. Y., Inc., RCA distributors in the New York area, said the demand is "out of this world as far as RCA Victor is concerned." He added that the market was far greater than anticipated though not as heavy as last year. The general manager for Philco Distributors, Inc., J. J. Harris, said "We haven't got enough goods to satisfy consumer demand in the New York area." He reported that the demand was as heavy as last year with a large number of requests for consoles. Console sets of Stromberg-Carlson were reported "sold out" by Robert Gross of Gross Distributors, Inc. He said the factory had stopped making the larger sets a few weeks ago, not anticipating the market, with the result that the factory and distributors had none available. Howaver, table models were still in the stores, Gross said. Westinghouse Caught Short Westinghouse was listed as being short on all types of radio sets by R. H. McMann, district manager. Not enough receivers were in stock to go around to all dealers, the official added. McCann said the requests were also heavy nationally. A spokesman for Emerson distributors in New York City said the 'demand is tremendous." He went on to say that estimates for the year in radio were only half of last year with the result that radio manufacturing facilities were converted to TV production. Charles Robbins, v-p in charge of sales for Emerson, said his company had spotted the demand for sets and was able to fill orders. He said the from Page 1) shortage of receivers was due to the low production by manufacturers and not necessarily an excessive demand for radio sets. Zenith sales manager for New York City and parts of New Jersey, George Hart, said his company had stopped taking orders from dealers. Combination radio and phonographs were in special demand. Hart reported. In his opinion, national sales were also strong. Crcsley Stocks Ample Certain models of Crosley sets were in demand, David Cole, local sales manager said. He estimated that the market was about as heavy as last year though the company was not caught short. Jule Smith, v-p in charge of purchasing for Davega stores in New York, gave the dealers point of view. He said the market was heavy in the larger sets with smaller ones readily available. A spokesman for Vim stores said they had concentrated on television and carried smaller stocks of radios. Sales of radio receivers were reported fair. Distributors and sales managers would not hazard a guess as to whether the demand would continue in the coming year. Sleeping Pills Expose Scheduled For WOR A documentary program on sleeping pills, Name Your Poison, will be aired by WOR on Saturday, December 10, from 9 to 9:30 p.m. The dangers of the drug arid the illegal trading will be dramatized on the show from actual medical and criminal cases. Dr. Paul P. Dunbar, Commissioner of the Federal Food and Drugs Administration, Dr. Lewis I. Sharp, director of the Psychiatric Division of Bellevue Hospital, and Jerome Trichter will deliver addresses. *7/ie Mailbox}, Thanks, Mr. Alampi "Many thanks for your splendid generosity in publicizing our National Association of Radio Farm Directors' annual meeting last weekend. We appreciate your fine cooperation." Sincerely yours, Phil Alampi WJZ Radio Farm Director Radio Theater Leads Top 15 In Nov. Ratings In November 15-21 Hooperatings, "Radio Theater," Jack Benny, and Walter Winchell took the top three positions among the "First Fifteen" evening programs. The Average Evening Broadcast Audience Index is up 1.2 over the last release to 33.1 and the Average Evening Rating holds even at 10.1. The "First Fifteen" evening programs are: "Radio Theater," 25.8; Jack Benny, 23.5; Walter Winchell, 20.9; "My Friend Irma," 20.8; "Arthur Godfrey's Talent Scouts," 19.3; "Fibber McGee and Molly," 18.3; Groucho Marx, 16.6; Bob Hope, 16.4; "Charlie McCarthy," 16.4; Bing Crosby, 16.3; "Mr. Keen," 15.3; "Crime Photographer," 15.3; Dennis Day, 15.1; "People Are Funny." 15.0; and Bob Hawk, 15.0. Doughnut Keep your eyes upon the doughnut as well as on Fort Wayne! Remember that there's a lot more to WOWO-land than Fort Wayne, the prosperous city at its center, WOWO gives you dominant coverage of a 59-county BMB area in the heart of the rich Midwest market. Net effective income of this area is Sl'/z billion., four times the income of Fort Wayne itself! For details and availabilities, check WOWO or Free & Peters. FORT WAYNE ABC NETWORK AFFILIATE WOWO ffih WESTINGHOUSE RADIO STATIONS Inc KYW . KDK A • KEX • WBZ • WBZA • WOWO • WBZ-TV National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales