Radio daily (Oct-Dec 1949)

2 3ADIO DAILY Thursday, December 8, 1949 Vol. 49, No. 45 Thur., Dec. 8, 1949 10 Cts. JOHN W. ALICOATE : Publisher FRANK BURKE : MARVIN KIRSCH : : : Editor Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Bro;.dway, New York. (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Uonald M Mersereau, Treasurer and General Manager; Marvin Kirsch, Vice-President ; Chester B. Bahn, Vice-President ; Charles A. Alicoj-te. Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00 Address all communications to Radio Daily 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Ctble address : Radaily, New York. WEST COAST OFFICES Allen Kushner, Manager 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older. Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 612 N. Michigan Ave. Phone: Superior 7-1044 SOUTHWEST BUREAU Paul Girard. Manager Tower Petroleum Bldg., Dallas, Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postoffice at New York, N. Y., under the act of March 3, 1879. FINANCIAL — (December 7) — NEW YORK STOCK EXCHANGE ABC Admiral Corp. Am. Tel. & Tel. CBS A CBS B Philco RCA Common RCA 1st pfd. . . . StewartWarner . . Westinghouse Westinghouse pfd. Zenith Radio High 85/8 30V8 1 48 1/2 26 V2 26 2934 1 3i s 74 V, . 121/4 303/8 101 V? 3138 Low Close 758 29 y2 1 48' g 253/s 25 V2 29V2 12 34 73 5 g 12 29 '8 IOIV7 303/4 8% 301-s 148 1/2 261/2 26 293/4 13'/8 741/2 121/4 3038 1011/2 31 Net Chg. + 1 + % + 1/4 + l'/4 + % + '/4 + % + 1V2 +"vi —"Vs NEW YORK CURB EXCHANGE Hazeltine Corp. . 17 1634 17 Nat. Union Radio . 25/8 21/2 25/8 OVER THE COUNTER Bid DuMont Lab 14 Stromberg-Carlson 12 Asked 15 131/4 Gets Dramatic Role Maureen Ryan. WQXR receptionist, will play the role of the shoplifter in the national company of Sidney Kingsley's "Detective Story." The road company will open in Milwaukee on December 19 and will tour the midwest later. Miss Ryan has been at WQXR for five years and lives in New York City. She was winner of the John Golden auditions in 1946, over 1,387 aspiring actors and actresses. WANTED If you are a thorough reporter and able to write a stylized integrated newscast packed full of news and in fresh vernacular style. In first letter write references, salary, experience and if possible include samples to Box 291. Samples will he returned. RADIO DAILY, 1501 Broadway, New York City. Baker Gets Promotion With WKBW In Buffalo (Continued from Page 1) baseball broadcasts to western New York audiences. In 1939, Baker replaced Red Barber at WLW, Cincinnati as a sportcaster and three years later assumed responsibility for promotion and public relations there. He was also a member of WLW's management committee and later was appointed account executive in charge of home office sales. He became manager of KOB, Albuquerque in 1947 and returned to WKBW in August 1948 as commercial manager. He has also broadcast a daily newscast over WKBW since that time. Fineshriber Show Set To Debut On Mutual Web (Continued from Page 1) ies of skits for take-home loot. It will be emceed by Jack Bailey. Fineshriber, formerly national program manager for CBS, has been at Mutual for the past six months in charge of programming. Santa Claus Program Gets Simulcast In Ohio Columbus — F. & R. Lazarus Co., Columbus, Ohio, is sponsoring the first local simulcast in the central Ohio market over WBNS, WELDFM and WBNS-TV, it has been announced. A five-a-week, 15-minute program, the "Santa Claus" show is aimed at a youthful audience and has a format which calls for a daily mythical plane ride (on film) to the North Pole workshop of jolly St. Nick. The live part of the show then takes place in Santa"s workshop, as the children see and hear of Christmas Day preparations being made by Santa and his gnome helpers. Pinch-Hit For Baukhage Washington — John Daly, Jack Beall and Gordon Fraser will pinch-hit for ABC's H. R. Baukhage during the second week of his vacation from his Mondaythrough-Friday 1 to 1: 15 p.m. newscast. Daly will be heard on December 19 and 21 while Beall will appear on December 20 'and 22. Fraser will take the final show on December 23. Albert Warner is taking Baukhage's place the first week, December 12-16, as previously announced. RCA INSTITUTES, INC. A Service of Radio Corporation of America One of the leading and oldest schools of Radio Technology in America, offers its trained Itadio and Television technicians to the Broadcasting In* dustry. Our graduates have 1st Class Telephone License. Addn-ss Inquiries to Placement Director RCA INSTITUTES, Inc. 350 W. 4th St., New York 14, N. Y Seeks Support New York radio stations were asked yesterday by the National Foundation for Infantile Paralysis to lend their support to the March of Dimes drive during the period of January 16th to 30th. Similar appeals will be directed to stations in regional area offices of the Foundation. Hoy Named President Of Maine Broadcasters (Continued from Page 1) vice-president and Gordon Lewis, general manager of WIDE, Biddeford, secretary-treasurer. The ABC v-p in charge of programs and television, Charles Barry, spoke at the session on the future of TV as it may affect Maine Broadcasters. Joins Emerson Corp. Commodore John D. Small has been named executive assistant to the president of Emerson Radio and Phonograph Corporation, Benjamin Abrams, president, announced on Monday. Small is a former executive officer and chief of staff of the War Production Board. He will administer various Emerson activities and the television production program for next year. New FM-Lease Plan Told In NAB Survey (Continued from Page 1) while sets not so equipped receive the complete program, including announcements and newscasts, Stringer explained. The study is one of a series designed to help FM stations increase revenue. Previous studies have covered transit radio, storecasting, and other means of adding to normal advertising income. College Cultural Shows Offered Boston Listeners Boston — The home of the bean and the cod is now piping college culture into the living room via WBMS-FM. The courses are recorded in the classrooms of Boston College, Boston University, Harvard, M.I.T., Northeastern and Tufts on a tape. The first of the half-hour, Monday through Saturday series was heard last night at 7:30. The courses were arranged by the Lowell Institute Cooperative Broadcasting Council. WBMS-FM listeners will be urged to send their names in an informal roll call to the station. The battle's on! This picture was snapped just before these two tough polar bears tangled in what was the battle of the century in the Seattle Zoo. There's another battle going on these days in the tough, competitive markets of America — like Baltimore. It's a battle for profitable, low-cost sales. And that's where W-I-T-H comes in for smart advertisers. For this BIG independent delivers its BIG audience at the lowest cost-per-listener of any station in town. That's why you can get BIG results for a LITTLE money on W-I-T-H. W-I-T-H covers 92.3% of all the radio homes in the Baltimore trading area. For more facts about this big bargain buy, call in your Headley-Reed man and get the W-I-T-H story. BALTIMORE, MARYLAND Tom Tinsley, President • Represented by Headley-Reed