Radio daily (Oct-Dec 1949)

RADIO DAILY: Thursday. December 8. 1949 AGENCIES THE New York office of the Durk Advertising Agency, has been awarded the advertising account of Hollywood Television Productions, large scale producers of films for television, training programs and public relations motion pictures. Richard A. Bergstrom is the agency account executive. Media to be used will consist of direct mail, business papers, trade publications and merchandising aids. BROCK-HALL DAIRY CO., New Haven Connecticut, has appointed the Charles W. Hoyt Company, Inc., New York, its advertising agency effective January 1, 1950. BROADCAST MEASUREMENT BUREAU announces the resignation of Cortlandt Langley, assistant to the president and director of subscriber service. The resignation is effective December 1, 1949, Langley is forming ljis own company for the production and sale of television package programs. MURRAY D. KIRKWOOD is the new account executive of the Sun Oil Co. for Hewitt, Oglivy, Benson & Mather. JACOB H. GEISE has been named vice-president in charge of finance of Young & Rubicam, Inc., Sigurd S. Larmon, president has announced. Harry Enders, secretary and assistant treasurer of the agency, will succeed Geise as treasurer. George Farrand will become assistant secretary and M. Wray Witten, controller. MATTHEW CALDERWOOD has moved from the New York office of J. Walter Thompson Co. to the agency's Detroit branch. He will head the traffic and production department in the motor city. GEORGE BALTERMAN has joined the executive staff of Storm & Klein, Inc., advertising agency, A. E. Storm, president, announced yesterday. Balterman has been advertising manager of Schenley Distributors, Inc. for the last year and previously was coordinator of all advertising; sales promotion, and merchandising in the monopoly states for Schenley divisions. Park & Tilford Distillers, Inc. and Park and Tilford Import Corp. are among the agency's accounts. Radio Clue Pays Off John Wiley Johnson, a fugitive from justice since 1946, was recently captured in Willits, Calif, by the F.B.I, as the result of a lead furnished by a listener who heard his description over Mutual's "True Detective" program of July 31, it was announced yesterday. The listener, who asked that his name not be revealed, received a $1,000 award for supplying the information which led to the capture. Man About Manhattan, . . • • • Open season lor chanty campaigns has radio programming departments dizzy. In New York alone stations we.e requested to support eight different appeals during the month ot Nov. . . . Rumored in the corridors of the RCA Bldg. that it an executive is assigned to the radio division in the realignment of radio and IV at NBC, his futuie is not as secure as that ot the television boys. . . . Eiions to sign Gen 1 Ike Eisenhower tor a radio series continue wi.h an au.o sponsor making oveitures. . . . P & G s "Big Sister" now being handled by Compton, wiih James J. Seaborne producing the show. . . . howard Lane, advtg. manager 01 Ronson, wires that you can always tell it's win.er when agency execs fly South. . . . "Auction-aire" renewed anocher 13 weeks and is going to Wes.e.n TV netwo.k as well . . . Dave Burns, comic of "Mane Mme Manhattan," starring in "Young B'way" on WPIX starting tcnite. . . . Cha.lie holmes leaving the Bob Monroe staff to be-ome sales manager for a Danville, Va., station. . . . With so many Leer sponsors on iV, Harvey Stone cails it lirst glass entertainment. ft ft ft , ft • • • WHAT THEY LOOK LIKE: TED MALONE: A successful Card and Gift Shop owner, devoting his lile to browsing. . . . EDDIE DUCHLM: An architect who does his planning at the piano. . . . HENRY MORGAN: A real estate renting ageni who has a funny observation and hilarious interpretation for every clause in your lease. . . . ARLENE FRANCIS: A chic dep't store buyer of men's pajamas. . . . FRANK GALLOP: The Dean in an exclusive finishing school for young ladies. ft ft ft ft • • • Even a press agent can let publicity go to his head. Not long ago, one of New York's more popular p.a.'s was enjoying the sight ot his own name in p.int almost daily. He got so used to it, and reLshed it so, that at.er a while he and his staif began neglecting the clients to concent. ate on Mr. P. ess Agent himseif. One anernoon. an amoitious young assistant barged in.o the oftice. "1 did it." the enthusiastic kid screamed. Tm get. .rig a four-page layout in LOOK lor that new gal singer we're handling." Instead of the expected big slap on ihe back, the infuriated publicity head turned on h.m and yelled: "Listen, you. Always remember one th.ng here. You're working lor me — not my clients!" ft ft ft ft • • • Drew Pearson's hat-to-hat sponsorship shift (from Lee chapeaux to Adam) posed quite a problem of sponsor-identification under the new bankroiler regime. Weintraub agency reports, however, that the latest Hooper sponsor-identification rating for the commentator under the Adam banner is 43.1 for the Sept. 11-Nov. 6th period. This is within 6 points of the final Lee rating of 49.5 for the six weeks of July and first half of Aug. ft ft ft ft • • • SMALL TALK: The World-Telly's Marie Torre and Harold Friedman, ABC-TV producer, are finally honeymooning at El Rancho Vegas. ... At 24.8, John Cameron Swayze's Camel News Caravan has the highest Hooper of any news program regularly heard on TV. . . . And speaking of ratings. Lux Radio Theater has been No. 1 in both Hooper and Nielson since the season started. . . . Skee Wolff, writerproducer at WBBM, CBS-owned Chi outlet, has penned a war novel which will be published by Crown in the Spring. ... At Guy Lombardo's East Point House Restaurant in Freeport, the menu lists "The Sweetest Lobsters This Side of Heaven." ft ft ft ft son fRnncisco By NOEL CORBETT JOLLY BILL'S KNBC five p.m. airer slanted toward the kid audience is now sponsored by the CallBulletin. Walter Davison, now representing Lang-Worth Feature Programs on the Coast, up from Hollywood for the NAB regional. Edgar Bergen in town to ready his December 11 broadcast from the Marine Memorial. With him Frank Gill, producer, Bill Baldwin, announcer and writers Hugh Wedlock and Howard Synder. While here Bergen toured Chinatown with his group chosing talent from the night clubs for his local emanation. Jack Carson passing through on his way to Oakland to do an Elks Benefit. John W. Elwood, General Manager of KNBC and NBC veepee, leaving for Sacramento to attend the National Conference of the Citizens' Committee for the Hoover Report December 12-13. George Greaves, assistant to Elwood, will participate in Governor Warren's Conference on Employment in Sacramento this week. Familiar faces around the Mark Bar after the NAB meet of fellows who've worked here 'n' there in radio, but here now: Wilt Gunzendorfer, Ed Barker, Phil Lasky, Grant Holcomb, John Thompson and many others. Renew Jewish Philosopher The Jewish Philosopher, radio's longest running Jewish program, has been renewed for the thirteenth (13) consecutive year by the Carnation Company, through Erwin, Wasey & Co. Inc. The Jewish Philosopher appears daily, at 2:00 p.m. over station WEVD, New York. This program is produced and managed by C. I. Lutsky Enterprises Inc. WEVD 117-119 W. 46 St HENRY GREENFIELD. Mg. Director N Y. 1 9