Radio daily (Oct-Dec 1949)

The National Daily Newspaper of Commercial Radio and Television VOL. 49. NO. 46 NEW YORK. FRIDAY. DECEMBER 9. 1949 TEN CENTS RADIO SPOTS SELLING TV RECEIVERS Expect No U. S. Action On Cuba NARBA Plea Washington Bureau of RADIO DAI' Y Washington — Reports reaching here last night from Montreal indicated that there will be no decision by the American government on the new Cuban demands for vastly increased standard broadcast facilities until well into next year. It was reported that the plenary session was breaking up, without definite plans for reconvening, but with an understanding that a new try for a regional broadcasting (Continued on Page 6) ASCAP Resident Counsel Named General Attorney Herman Finkelstein, resident counsel of ASCAP for the past seven years, was designated as general attorney for ASCAP by the board of directors yesterday, Fred Ahlert, president, announced. Finkelstein is a graduate of the Yale Law School, a member of the copyright committee of the American Bar Assn. and the International Bar Assn. Ahlert also announced that Schwartz & Frohlich in New York will continue as ASCAP general counsel. Brewery To Soonsor New Colman Show On ABC The Ronald Colmans have been signed by NBC and the Jos. Schlitz Brewing Co. of Milwaukee, to costar in their first network radio program starting Jan. 6. in the 8 to 8:30 p.m. time segment. The program, entitled "The Halls (Continued on Pa^e 2) Wolfe's Day Thomas Wolfe, noted American novelist, gets a double nod of recognition Sunday, Dec. 18 when "NBC Theater" presents an rdapta'ion of his "You Can't Go Home Again" with intermission comment by Norman Cousins and CBS' "Invitation To Learning" presents an analysis of the same work with comment by John Mason Brown. Date In Phoenix Washington — NAB yesterday announced that its board will meet next February 8-10 at the San Marcos Hotel, Phoenix. Ariz. At that time it is slated to take action on the status of the Broadcast Advertising Bureau, the pending merger with FMA and the formation of a successor body to BMB. Radio-TV Credited With Success Of Drive Detroit — Radio and television took a leading role in helping Detroit's pioneering United Foundation exceed by four per cent its goal of $8,550,000 for health and community services, according to UF campaign leaders. With grand total of 3,573 different public service and commercial programs the Motor City's broadcasting industry carried the idea of common sense in fundraising through one annual "Give Once For All" campaign into every (Continued on Pa^e 4) National Sales Meetina Held By Thesaurus Staff A week-long national oonfer^n^e iust comDleted at the New York headquarters of RCA Recorded Program Services, touched off the greattest sales campaign in Thesaurus history, according to Donald J. Mercer, manager of RCA's transcription services. Enthusiastic acclaim greeted (Continued on Page 6) Intensified Campaigns In Key TV Cities Producing Set Sales For Major Television Manufacturers Campaign On Cigars Readied By Lorillard The creation of a new cigar division with a $300,000 advertising and promotion budget to push sales of five cigar brands manufactured by the company was announced Monday by H. A. Kent, president of P. Lorrillard Company. Frank Hopewell, a key figure in the rise in sales of Old Gold cigarettes and a Lorrillard vice-president, has been named to head the new division. Indications were that the new (Continued on Page 4) Jackie Robinson Signed For New Series On ABC Jackie Robinson, star second baseman for the Brooklyn Dodgers and winner of last year's Most Valuable Player award in the National League, will debut a new type (Continued on Page 2) Miles Laboratories Signs NBC 'One Man's Family' Miles Laboratories. Inc., will sponsor "One Man's Family" over the full NBC network starting with the program of Feb. 5. The show is heard Sundays from 3-3:30 p.m. The pro (Conti nued on Page 6) FCC Edict On STA's Stands, Five Objecting Stations Told Washington Bureau of RADIO DAILY Five daytime stations, including WNYC, New York, were turned down yesterday in their bid to upset the FCC's decision of last year denying further special temporary authorization for extension of time on the air. With Commissioners Walker and Hyde not participating. Commissioner Frieda Hcnnock dissented, proposing a hearing on the matter. The five stations had argued that since adopting the rule banning STA's, the Commission had taken a position contrary to its reasoning that the growth of FM service was now sufficient to rule out the need for special nighttime service. Reference was to the Commission argument in the Easton Publishing Company case that it need not consider existing FM stations in determining which among competing AM ap(Continued on Page 3) Using spot radio and special programming as a merchandising medium for the holiday sale of television sets, major manufacturers have worked out co-op deals with distributors in key center cities with TV station facilities and are getting sales results, Radio Daily learned yester (Continued on Page 3) Programs To Ukraine Planned By 'V. Of A.' Washington Bureau of RADIO DAILY Washington — The State Department announced yesterday that it will begin next week a new series of daily half-hour "Voice of America" programs in the Ukrainian language. The program will consist of United States and world news, political commentaries and features about American life. It will supple (Continued on Page 6) Dog Arrives In New York To Get Giveaway Prizes "Konrad von Wesdell," winner of Gaines Dog Food "Top Dog" contest, arrived in New York yesterday to collect his numerous prizes. He was greeted at New York's Plaza Hotel by a reception committee composed of twenty-five dogs and (Continued on Page 3) nopp.v On MBS "Hopalong Cassidy," starring Bill Boyd in the title role, has been signed as a radio exclusive by Mutual Broadcasting System, it was announced yesterday. Series will start January 1, and has been slotted in the 4 to 4:30 p.m. Sunday time period. General Foods will sponsor in behalf of the Post Cereals Division of the organization.