Radio daily (Oct-Dec 1949)

RADIO DAILY: Monday, December 12. 1949 CHICAGO By HAL TATE STANDARD OIL COMPANY of Indiana contracted to sponsor the Chicago Bear-Chicago Cardinal pro football game Sunday, Dec. 11, over both television and radio. The telecast was aired over WBKB while the radio broadcast was televised over a midwestern network of stations originating at WIND, Chicago. Joe Wilson handled all the WBKB show wnile Bert Wilson and Irv Kupcinet took care of the WIND originated broadcast. McCann-Erickson, unicago, handles the Standard Oil account. Radio Features has moved to larger quarters at 35. E. Wacker Drive and now occupies practically the entire second noor. One of the best tains ever given at a Chicago-Television Council meeting was aeiivered recently by Josepn PasternaK, promotion director of K.bU and Kfc>D-TV, St. Louis. He had tne members in stitches with ms giib remarKs. Factually, Joe said bt. Louis now has 75,udu TV sets. Biggest problem tor Kau-Tv', he said, was to seii sets m St. Louis since it's tne only station in tne marKet. Under Frank McGiveran's direction, tne 50.UU0 watt .Labor station, WcFJ-i, is rapidly gaining a reputation for its extensive sports coverage. WCFL originated tne entire Cnicago Cardinal pro tootball scnedule to a special mid-west hooK-up. Now they are the key station in a midwestern networK broadcasting important Chicago Stag basketball games from the Chicago Stadium as well as key encounters played by the Notre Dame, Northwestern, De Paul and Loyola college basketball teams. Twenty-Two CBS Stations Set For 'Cisco Kid' Show (Continued from Page 1) in January and is being handled through the Toronto office of J. Walter Thompson Co. Ltd. The transcribed series, produced by the Frederic W. Ziv Company, was originally tested on CKEY, Toronto, CFRA, Ottawa, and CFPL, London. During the test, Wrigley's placed heavy emphasis on promotional features aimed at the juvenile audience. The program, however, has been shown by a survey to appeal to all age groups. Han About Manhattan, . . I • • • WEEK-END CUFF NOTES: The networks are bidding ior the services oi David Lilienthal ior a possible series on atomic energy. . . . CBS-TV may pop that wrestling-Abe Burrows combination opposite Milton Berle as early as the next couple oi weeks. . . . "Criminologist at Large," originally planned as a starring vehicle ior Paul Lukas by Roberts & Carr Productions, will go to Burgess Meredith instead now that Lukas is iilming a picture in India. . . . Hedda Hopper being pitched ior a daily video series. . . . The Theater Guild of the Air will offer "The Browning Version" on Dec. 18th with the original cast — Maurice Evans, Edna Best and Ron Randell. . . . Next CBS documentary will be on the subject of U. S. prisons as colleges for crime. . . . Those So. Calif, "beefers" to the FCC about crime on television would do well to tune in CBS-TV's "Mr. I. Magination." There's a show that appeals to kids and adults, has a good showmanship without any rough-house stuff — plus a good rating. . . . Lisa Kirk heading for the busiest stage in her career when she doubles into the Persian Room oi the Plaza on the 29th plus TV guest shots and recording sessions. And then there's "Kiss Me Kate," you know. . . . Geo. Racey Jordon, former Air Force Major, who has been headlined for sensational allegations about atom bomb materials sent to Russia in '43, will face the "Meet the Press" panel Dec. 16th. ft ft ft ft • • • THEY SAID IT: I'm not publicity conscious. If you want to put my name in the paper — and it'll help you — why go right ahead and do it. — Phil Silvers. . . . One of the most painful descriptions of newspapermen I've ever heard: Underpaid and overprivileged. — Geo. Dixon. . . . The Warners are finding out that the Milton Berle picture, "Always Leave Them Laughing," is doing just as good a business on a Tuesday night as it does any other night, except week-ends. — Sidney Skolsky. ft ft ft ft • • • Mary Kay and Johnny Stearns, the NBC-TV headliners. always base their shows on actual happenings from either their own lives or from some incident involving people they know. Several weeks ago, a pal of Johnny's complained about a quarrel he had had with his missus. It was a petty and somewhat humorous argument about who should do the dishes after a group of his friends had been over for a poker session. The Stearns thought it would make an amusing situation for a show and, with the friends' consent, they began writing it just as it happened. The day before the show was to go on, they decided to toss out the script. It seems that the friend's wife had filed suit for divorce and was planning to use the show as exhibit A in illustration of the mental cruelty she had endured. ft ft ft ft • • • WHAT A MAN I'D BE IF: I had Ed Fitzgerald's savoir faire. . . . John Kieran's encyclopedic mind. . . . Played piano like Sonny Kendis. . . . Sang like Tony Martin. . . . Told stories a la Harry Hershfield. . . . Stayed as young as Ezra Stone sounds. . . . Could get as much out of the theater as John Mason Brown. . . . Wrote with the facile humor of S. J. Perelman. . . . And had the record royalties of Vaughn Monroe. ft ft ft ft • • • Leonard Lyons reports this conversation at the dinner celebrating the 50th ann'y of Harry Hershfield's entry into the newspaper biz. Alfred McCosker said: "Harry, I wish you could have heard the speech I made into my mirror when I was shaving this morning. It was really magnificent." Toastmaster Louis Nizer replied: "The reason a man thinks his speech is wonderful, when he makes it in front of a mirror, is that he is misled by the enthusiastic reception of the audience." AGENCIES JOHN CHURCHILL, formerly research director of Broadcast Measurement Bureau, will join the media department of Benton & Bowles agency in an executive ca pacity on January 1. Prior to his association with BMB, Churchill was research director of Columbia Broadcasting System. WALTER H. HAASE has been engaged to assistant vee-pee Richard Turnbull in the field of agency administration, mechanical production and personnel for the American Association of Advertising Agencies in New York. He was formerly assistant to the president of Equity Corporation, New York investment company. > HARRY L. MERRICK, 1st vicepresident of Kal, Ehrlich and Merrick, Advertising, Inc., of Washington, D. C, has been elected president of the Kiwanis Club of Washington for the year 1950. He is also a director of the Washington Board of Trade. JAQUES ZUCCAIRE is now on the Ted Bates & Co. art directors' staff. He was formerly with Lennen & Mitchell, Inc. SCHOENFIELD, HUBER & GREEN, Chicago, have been appointed advertising agency for Arwell Inc., of Waukegan and the Garton Toy Co. of Sheboygan Wis. Plans for both clients include radio. The Arwell firm is composed of midwestern sanitation engineers specializing in the food and beverage industries. The Garton Toy Company makes toys, wheel goods, sleds and croquet sets. JERALD H. MELUM has joined Monroe F. Dreher, Inc. in an executive capacity. He was formerly with Dancer-Fitzgerald-Sample, Inc. REDDI-WHIP MARYLAND, INC. to Ruthrauff & Ryan of Baltimore for newspaper, radio, television, and trade paper advertising. The company processes Reddi-Whip topping in Maryland and Delaware. HARRY CAMPBELL has joined Geer, DuBois, Inc., where he will be in charge of marketing and media. He was formerly with C. M. Basford Co. MARIE MEIGHAN has been named space buyer of Dorland, Inc. She has been with Ted Bates Agency and William H. Weintraub. ALLAN BROWN has joined the copy staff in the Chicago branch of Beaumont & Hohman, Inc. He was formerly with Hill, Blackett & Co. HARRY W. CALVERT has been named executive v-p of ZimmerKeller, Inc. of Detroit. Max Denomme, head of the accounting department, has been made assistant treasurer. means SutineU