Radio daily (Oct-Dec 1949)

8 RADIO DAILY Monday. December 12. 1949 ★ THE WEEK IrV RADIO * Look For Record Spot Sales In 1950 By BILL SILAG N6UJ BUSINESS WENR-TV, Chicago: Home Federal Savings and Loan Association, Inc., through Advertising Division Inc., three spot announcements weekly for 13 weeks; Cigarette Corporation of America, through Sherwin Robert Rodgers & Associates, one spot announcement weekly for two weeks; Twinples Mfg. Co. through L. W. Ramsey Co., three spot announcements weekly for two weeks; United Airlines, through N. W. Ayer, one spot announcement weekly for 20 weeks; O'Conner and Goldberg (shoe stores), through Dade B. Epstein, Chicago, two spot announcements weekly for 39 weeks; United States Tobacco Co., through Kudner Agency, N. Y., one spot announcement weekly for 5 weeks; Wells Petroleum Co., through Guenther-Bradford agency, four spot announcements weekly for 13 weeks; Nielsen's Restaurant, through Guenther-Bradford. one 1-minute announcement for 13 weeks; Gerber & Co, one 1-minute announcement for 13 weeks; The Kroger Co., through Ralph H. Jones & Co., Cincinnati, have ordered sponsorship of a one-hour film entitled "Christmas Story." The telecast will be aired from 8: 00 to 9: 00 p.m. Saturday, December 24; The Hamilton Watch Co., through BBDO, has ordered two 5-minute programs on WENR-TV to be telecast from 10: 15 to 10:20 p.m. on Thursdays, Dec. 8th and 15th. WEWS, Cleveland: Red's Hobbycraft Shop 10-second spot, once weekly, direct contact. Harter S. Hoover Company (Back-Board Tennis) participation on "Dinner Platter," Monday through Friday. Kemmerling Motors (Ford Dealers) 20second spots, four in all. Agency: Stern & Warren. Lindner-Davis, 20second spot, once weekly. Agency: Fuller & Smith & Ross. J. Spang Baking Company — participation on "Uncle Jake's House," Mondays through Fridays. Agency: Gregory & House. Standard Brewing Company, 20-second spot, one time only. Agency: Gerst Advertising. Flexlet Corporation (Wrist Watch Bands) , 20-second spot, once weekly. Agency: Edwin Frankenstein Co., N. Y. Levy Gets Appointment To Park Commission Philadelphia — Isaac D. Levy, member of the board of directors of CBS and WCAU, has been appointed to the Philadelphia Fairmount Park Commission, the Philadelphia Board of Judges announced. Levy was named by the 21 jurists to fill the vacancy caused by the death of one of the commissioners. The commission operates the city's park and other park properties. Levy founded WCAU with his brother, Dr. Leon Levy. He retired from active management last August. A total expenditure of $676,000,000 in network, national spot sales local advertising and TV sales was forecast for 1950 with network sales declining, national spot sales holding firm, local sales increasing, and TV sales doubling. The heretofore big radio advertising spenders were reported as continuing their previous policies. CBC's commercial program revenue was reported as having tripled in the past ten years to a $2,217,129 expenditure in the last fiscal year . . . RCA declared $10,000,000 in dividends and WJR, Detroit, announced a dividend of 20 cents per share . . . and the FCC filed a brief supporting the State of Georgia's appeal from a Georgia Supreme Court decision directing payment of 15 per cent of the gross of WGST to Southern Broadcast, Inc. Toni Company and the Metropiltan Life Insurance Co. renewed sponsorship over CBS, respectively, of "Give and Take" and "Eric Severied and the News . . . metropolitan radio and TV stations went to bat for New York City's campaign to conserve water with countless public service spots and special programs highlighting the city's water shortage . . . and Kaiser-Fraser announced sponsorship of the first program utlizing the facilities of the Labor Liberal network, an FM web. The Supreme Court refused to hear an appeal of the Arkansas tax case thereby crushing the industry's hope for early aid in licking the discriminatory tax. The tax has been labeled by the entire industry as setting a dangerous precedent. Announcement that the FMA will merge with the NAB was made and the NAB's 15th District (west coast) urged that the present number of districts be maintained by the national association. And Lever Brothers, in a centralization move, set up New York offices. Atwater Kent left an estate totaling more than $9,000,000, Jay Heiten replaced Fred Haywood, who moved to WBAL, Baltimore to direct publicity, as news director for WNBC; and Lowell Thomas Jr. was slated to address Radio Executives Club. Mutual renewed three shows, two under U. S. Tobacco Co. sponsorship, for 1950. Shows were "Martin Kane, Private Eye," and "Next Door" and Gabriel Heatter and the News. The latter is sponsored by Kremel. A Radio Daily survey revealed a critical shortage of radio receivers in all markets, especially console sets. Shortage was attributed by manufacturers to the conversion of fabricating facilities to TV manufactures and the generally gloomy economic forecasts of last summer which caused makers to cut down production. NAB's 14th District members met in Salt Lake City, and employees of WINS, New York, protested to the FCC that Generoso Pope's plans for turning the high-powered indie into a foreign language station would throw them out of work. Standard Oil signed sponsorship papers to bankroll 10 weekly broadcasts by the Cleveland Symphony over WTAM, Cleveland . . . Atlantic Refining announced plans to pick up the tab for radio or TV coverage of 77 basketball games in four eastern cities . . . and Morris Novik completed a deal whereby Don Lee web will carry the recently announced A. F. of L. news program. ABC announced formation of a special network covering TV markets throughout the nation. Fifty seven stations are being offered TV manufacturers to plug their product in cities now having video stations. NAB, RMA, and BMB representatives met in New York to discuss the possibilities of forming an organization whose job it would be to provide accurate figures on radio and TV set manufacture and ownership. Manufacturers say that heavy AM shipments are now being made to non-video areas. Agency and PR people, as well as 20 station representatives met in New York to formulate plans for radio-aid in raising a $2,000,000 fund for the Boy Scouts. Roger Baker was promoted to assistant to the president of WKBW, Buffalo . . . Frank Hoy was named president of the Maine Broadcasters Association . . . and Margaret Truman announced that her first New York concert appearance would take place over ABC's "Carnegie Hall" program on Dec. 20. The NAB revealed an FM-Lease Plan for Music and Special Events in a study mailed to members. Bill Fineshriner, Mutual VP, announced the introduction of Hollywood originated programs over Mutual, The Christian Churches council bought time over ABC for a 13-week series, and LP records (Columbia's) will be plugged in a two shot hour-long show over nine CBS stations. Radio spots were reported selling TV receivers in a number of cities with, in many cases, manufacturer and dealer splitting the check and Radio and TV was credited with success of $8,000,000 fund drive put on by Detroit's United Foundation. Smith Named Tech. Dir. Of Maine Broadcast'g Co. Portland — Daniel H. Smith has been appointed technical director of the Maine Broadcasting System. Prior to recently joining these Maine stations he was with Western Electric and Graybar Electric in New York, in field engineering and broadcast sales engineering assignments. His addition to the MBS staff is related to the plans for Maine's first TV station to be located in Portland. Mr. Smith will have his office at the studios of WCSH, the key station of the Maine system, in Portland. C0AST-T0 -C0RST Guest Speaker Washington, D. C. — Mary Burnham, assistant irdector of women's activities for WMAL and WMALTV, was the guest speaker at a Christmas tea given by the girls of the Youth Division of Metropolitan Memorial Methodist Church for their mothers on Sunday, December 11. Miss Burnham's talk on radio and TV was a part of the "Careers for Happiness" theme that has been pursued by the teen-age girls of the church. WKRT Santa Arrives Cortland, N. Y. — Santa Claus landed on the roof of WKRT, the first week of December. A shower of hundreds of balloons gave the hint that Santa had arrived. The local Fire Department sent a fire truck with their new aerial ladder to help him off the roof. When he reached the ground, Santa was interviewed by Program Director Bob Michel and then the kids took over for the next half-hour telling him what they wanted for Xmas. WMAL Afternoon Music Washington, D. C. — To assure a full afternoon of good music, WMAL is now programming an hour of classical music from 1 to 2 on Saturday afternoons preceeding the weekly broadcast of the Metropolitan Opera. The program, titled "Overture," features recorded music, and is being programmed by Edith Balzer, music director. Special Xmas Feature Worcester, Mass. — In co-operation with the City Welfare Department, the "Julie 'n' Johnny" show is presenting a daily "Orphan-A-Day" feature until Christmas week. Welfare Department supplies Julie with actual case histories of orphans whose care they supervise. Child asks for whatever he wants most for Xmas, and listeners call in to the studio to provide a gift for the orphan mentioned on show. WKBW Morning Man Buffialo, N. Y.— Mike Mearian is taking over duties of morning man on WKBW. Mearian has had a long background in morning shows, having recently joined WKBW as a disc jockey. Named To School Board Lewiston, Me. — Frank S. Hoy, owner and general manager of WLAM, has been appointed a member of the State Board of Education for this state by Gov. Frederick G. Payne. At a recent meeting of the new Board, Hoy was elected chairman. Sponsoring WCAX Shows Burlington, Vt. — The Vermont Structural Steel Corp. and the Vermont Engineering and Supply Company has signed for sponsorship of Saturday home and away basketball games over WCAX.