Radio daily (Oct-Dec 1949)

8 RADIO DAILY Wednesday. December 14. 1949 N€UJ BUSINESS WMAQ, Chicago: The Shell Oil Co. ordered a 52-week renewal of John Holtman's news show, Mondays through Fridays. J. Walter Thompson Co. is the agency. Turner Bros. Clothing Co., Chicago, (men's retail clothing) , renewed "Kup's Column of the Air" for an additional 13 weeks. Also announced was the sale of the five-minute six-a-week Clifton Utley newscast for 52 weeks to the Household Finance Corp., Chicago. Show is broadcast 7: 55 a.m. daily except Sunday. LaVally, Inc., Chicago, is the agency, and the renewal by Armour & Co., Chicago, (meat products) of three days weekly of the Town and Farm program broadcast daily except Sunday at 6: 15 a.m. Armour will sponsor the show Tuesdays, Thursdays and Saturdays. Foote, Cone and Belding, Chicago, is the agency. New spot business includes: Procter and Gamble Company (Tide), through Benton & Bowles Inc., N. Y., 52-week renewal of four station breaks weekly; Chrysler Corp. (Dodge Division) , through Ruthrauff & Ryan, Inc., four station breaks and five one-minute announcements weekly for eight weeks. coast-to -coast WNBQ, Chicago: The 13-week renewal of the five-a-week Weatherman TV show by the Standard Milling Co. for Ceresota Flour has been announced. The 10-minute program is seen Mondays through Thursdays at 10:00 p.m. and Fridays at 10:35 p.m. John W. Shaw, Advertising Inc., Chicago, is the ad agency WNBQ new spot business includes one station break weekly for 52 weeks for Pioneer Scientific Corporation (polaroid TV filters), through Cayton, Inc.; Flex-Let Corp. (watchbands) four station breaks, through Edwin L. Frankenstein; Ford Motor Co., five station breaks weekly for two weeks, through J. Walter Thompson Co., and Roberts, Johnson and Rand, division of International Shoe Co., St. Louis, one station break weekly for 13 weeks. WBAL, Baltimore: Metropolitan Life Insurance Company, through Young and Rubicam, begins second year of news sponsorship with renewal of contract covering 8:00 to 8: 10 a.m., Monday, Wednesday and Friday newscast. New contract runs for another 52 weeks. Consolidated Gas, Electric Light & Power Company, Baltimore, begins second year sponsorship of "Industry Looks at Baltimore Opportunity" Wednesday 7:30 to 7:40 p.m. The company has also renewed contract on "Weather Reports" Monday through Friday 7: 05 to 7: 10 a.m. Sherwood Brothers, Inc., Baltimore Fuel Oil Distributors, begin second year "On Wings of Song," Wednesdays, 7:45 to 8:00 p.m. Business placed through VanSant, Dugdale & Company, Baltimore. Hudson Motors, through Brooke, Smith, French & Dorrance, Inc., using spot campaign. "Know Your Schools" Worcester, Mass.— Station WTAG, in cooperation with the State Employment Service, is presenting a program titled "Know Your Schools" to assist graduates entering the labor market in finding jobs for which they are best qualified. "Know Your Schools" explains steps taken to aid employers in hiring young men and women who have benefited by their school guidance and employment counciling programs. Promotion Campaign Trenton, N. J. — WTTM-NBC has begun a series of promotional "courtesy" announcements in rhyme, with an eye to catching stronger listener-impressions of upcoming national and local shows. Averaging from four to eight lines in poem and jingle form, the rhymes are tagged with time and date of program being featured. Taking New Post Seattle, Wash.— Bob Rutter, account executive at station KJR, has left the station to take over the management of the Northwest Chemical Co., located in Yakima, Washington. WLLH Broadcasting From F(p. Lowell, Mass. — For the second consecutive year, the Lowell High School Football Team (state champions) has been invited to play down south at the "Gator" Bowl. Also for the second year. WLLH, Lowell and Lawrence, and WLLH-FM will broadcast the game with lines directly from Jacksonville, Fla. Child Problem Series Des Moines, la.— KRNT has inaugurated an effective series of child guidance broadcasts, "Greater Horizons," airing every Monday night for 13 weeks. First quarter-hour is devoted to dramatizing an actual juvenile case taken from the files of the Child Guidance Department. The last half of the program is a discussion period, featuring college and university guidance experts and state authorities. Moderator is a well-known school official, and the program is directed and produced by Charles Miller. P. & G. To Sponsor Lorenzo Jones Program Procter and Gamble will sponsor the Lorenzo Jones program over NBC beginning today. The daytime serial which is heard at 4: 30 p.m. Monday-through-Friday, has been on the air for almost 13 years. It is produced by Frank and Anne Hummert and is administered by Air Features, Inc. Dancer^FitzgeraldSample, Inc., Is the agency. Joins WSTV Steubenville, O. — John Warren Hallam, a graduate of Capitol Radio Engineering Institue of Washington, D. C., has joined the engineering staff of WSTV. Warren is a native of McDonald, Pa. "Needle Club" Sister Hartford, Conn. — A group of women are organizing a club to be known as the "Hypo Club," which would be the femine counterpart of the "Needle Club" heard over WDRC. The "Needle Club" is limited to male members of leading state and city public and political organizations. The organizers of the "Hypo Club" are now interviewing possible members to challenge the "Needle Club" in a radio debate. Nussbaum On WIRE Indianapolis, Ind. — WIRE is airing a new five-minute program, Monday through Friday at 6:30 to 6:35 p.m., titled "The Things I Hear" with Lowell Nussbaum. Nussbaum is a Star columnist who writes about people, places and events in and around the Hoosier capital. He will use the same intimate style on the air that has made him a popular columnist here. PROmOTION Will Entertain Vets Walter Kiernan, WJZ early morning and noontime gabber and newsman, dons a Santa Claus suit Dec. 20 when he, leading an array of WJZ talent, plays host to a group of between 250 and 300 disabled veterans at a pre-Christmas Dinner at the Tavern On The Green. A halfhour portion of the proceedings will be broadcast, emceed by Herb Sheldon. Kiernan will distribute gifts among the ex-servicemen who will be brought to the party by the Fifty-Two Club, an organization of prominent businessmen who administer a special fund they have saved up for the ex-GIs. Additional feature of the party will be a floor show with music and group singing being led by Johnny Thompson. Spots On Cook Book Spot announcements by movie stars are being offered to stations by the Disabled American Veterans Service Foundation to push the sale of the cook book, What Cooks in Hollywood. All profits from the sale of the book will go to the veterans organization and stations are being asked for their help. The book contains the favorite recipes of 106 stars. Jack Egan of New York is handling the promo. Solid! It's a brand-new program., but audience reservations are booked solid for the next six weeks ! That's the story of "Cinderella Weekend," KDKA's immensely popular participation program at 9:00 each morning. To reach home-makers in the big, rich Pittsburgh market-area (117 BMB daytime counties), use this new and amazingly successful vehicle ! For details, check KDKA or Free & Peters. PITTSBURGH 50,000 WATTS NBC AFFILIATE KDKA ^| WESTINGHOUSE RADIO STATIONS Inc WBZ • WBZA • WOWO • K EX . KYW • KDKA • WBZ-TV National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales