Radio daily (Oct-Dec 1949)

RADIO DAILY: Thursday. December 15, 1949 AGENCIES THE ADVERTISING COUNCIL has issued 1950 campaign guide for advertisers and media in advance of next year's Stop Accidents Campaign. The booklet contains examples of how radio and television stations and others can help to reduce accidents. Young & Rubicam's Chicago office prepared the guide for the council. TOM MALONEY, partner of Newell-Emmett Company, will become an executive officer of Cecil & Presbrey, Inc., on January 3. Newell Emmett is dissolving its partnership on December 31, and a new corporation, Cunningham & Walsh, Inc., will take over. Some of Maloney's associates at Newell-Emmett will join him in his new post. JOHN de BEVEO has been named media director fo the Ward Wheelock Company. He was formerly with BBD&O. QUENTLN I. SMITH has been elected a v-p of Albert Frank-Guenther Law, Inc. G. HAROLD JOHANSON has been appointed assistant production manager of Lynn Baker. He was formerly with Young & Rubicam. GREENMAN-SHERRILL FURNITURE CORPORATION has appointed Victor A. Bennett Company. WADSWORTH H. MULLEN, director of the Magazine Advertising Bureau, will speak before the Advertising and Selling Course conducted by the Advertising Club of New York, December 15. He will speak on the place of magazines in advertising. GEORGE AKINS, president of Walsh Advertising Company, Limited, Montreal, announces a program of expansion in the agency's Toronto radio department, including plans for provision of complete television services immediately upon the advent of visual broadcasting in Canada. J. Everett Palmer has been appointed' radio director for the Toronto office, bringing to the agency a 10-year background to the agenradio experience, principally in the Maritime Provinces. He will also serve as co-director of the television department, in association with Charles D. Truman, who joined Walsh earlier this year, after more than 20 years' experience in agency, newspaper and show business, in Canada and the United States. Active Investor with $20,000.00 tor tiolf interest in Plastic Lipstick Stamp with Lipstick. Details for Business and immediate Sales plans completed. Tremendous potential. Principals only. Box 292, RADIO DAILY, 1501 Broadway, N. Y. C. Wan About Munhuttun. . . ! • • • THE MORNING MAIL: Alan Courtney, WGBS' (Miami) alert disc jock, takes his pen in hand today to applaud our recent stand on all this television hysteria and the foolishness of selling radio short. Alan, who's celebrating his 21st year in radio and who has introduced more ideas and innovations to the industry than you can shake a microphone at, delivers himself of this tirade: "Let me tell you something, kiddo. Radio hasn't even scratched the surface of its tremendous potential — especially in the vast numberless towns and cities of this country. Even New York can stand many 'hypos' in radio but the 'status quo' of frightened and showmanless 'showmen' dominate the scene. If radio dies, it won't be a 'natural' death. As lack Gould so aptly put it in the Sunday Times, it'll be a spectacular case of committing hari kiri. Now's the time for all good radio men to get together and promote radio on an adult scale. Otherwise radio may have the unique distinction in history of having 'died of old age' before reaching maturity. Brother, whal I wouldn't give to prove my beliefs with some progressive station. Who knows, maybe L950 will find me running my own station." ■fr ft tz ft • • • Joe Franklin's WJZ 11:30 Sat ayem stanza, "Joe Franklin's Record Shop," is being expanded to five nights a week from 11:35 to midnight starting Dec. 19th. And as a prelude to a pretty ambitious vaudeville show that he's planning to run as a two-a-day attraction in a legit house during 1950, Joe is readying his annual New Year's Eve Comedy Frolics skedded for Carnegie Hall. He's already lined up such attractions as Morey Amsterdam, Jack Carter, Myron Cohen, Diosa Costello, etc., for the holiday bilL ft ft ft ft • • • AROUND TOWN: Wayne Coy. Chairman of the FCC, is slated to make an important pronouncement on TV at the annual Television Institute which will be held at the New Yorker Hotel Feb. 6-8. He'll speak on "Is the FCC Delaying Television Progress?". . . . An ambitious press agent tried to plant a story that electronic waves were the cause of the water shortage in N'Yawk. He recommended that radio and TV suspend for two weeks in order to Increase the rainfall. . . . New Yorker mag credited with stirring up the resentment of New York Central commuters regarding the commercial sound systems in Grand Central station. . . . In case you're wondering why Arturo Godfrey sometimes kiddingly refers to the Mariners Quartet as 3 Pops and a Poop — it's because while all four lads are married. Big Jim Lewis is the only one without child. ft ft ft ft • • • Aside to Allen Funt: While we love Henny Youngman dearly, we'd like your show even more if you didn't go in for guestars but stuck to your original format of pouncing on the unwary. In our book, your show is not only one of the most original ideas on the nets — it's also one of the best. If your agency or sponsors insist upon using guestars — why it's simple. Just go out and get yourself a new bankroller, thass all. ft ft ft ft • • • "Judging from reports reaching us here in the Midwest," wires WJW's Walter Kay. "you folks in New York must be spending water like it was money!". . . . Walter Kiernan, one of our favorite guys in the wit dep't, sez that a N. J. saloon keeper has a sign in his window advertising water as $3.75 a fifth. "Prob'ly bottled in pond," observes Mr. K. . . . And Cyril Armbrister (producer of 'Chandu the Magician') sez that New Yorkes who used to go to Niagara Falls for their honeymoon will now be going there for their water. NEW BUSINESS WNBC, New York: The Loft Candy Corporation has signed a 52week renewal for participations in the Mary Margaret McBride program on a Monday thru Friday basis. The order was placed through the Lawrence C. Gumbinner Advertising Agency, Inc. A 52-week contract for announcements in the Norman Biokenshire afternoon program has been signed by Standard Brands. Inc. The order, calling for announcements on Tuesdays, Wednesdays and Fridays, was placed through Compton Advertising, Inc. Colgate Palmolive Peet Company have signed for one-minute announcements on Norman Brokenshire's morning program to advertise Fab. The 52-week contract, calling for sponsorship on Mondays, Wednesdays and Fridays, was placed through William Esty Company. Procter & Gamble Co. has signed a 52-week contract renewing their sponsorship of a six-days-a-week station break schedule on WNBC. Benton & Bowles, Inc. is the agency. Arnold Bakers, Inc. has renewed sponsorship of the 5.00 p.m. station break on Mondays, Wednesdays and Fridays. The 13-week contract was placed through Benton & Bowles, Inc. WBAL-TV, Baltimore: Consolidated Gas, Electric Light & Power Company, Baltimore, begins second year sponsorship of "Industry Looks at Baltimore Opportunity" Wednesday 7: 00 to 7: 10 p.m. SOS, through McCann-Erickson, has renewed 13week, twice weekly spots, using "In the Kitchen With Mary Landis" as sales medium. Schindler Peanut Products, through Courtland D. Ferguson, Inc., Washington, buys Monday, Tuesday, Thursday, Friday spot campaign. Contract runs through June 2nd, 1950. General Automatic oil burners signed for an extensive spot campaign. WEVD 117-119 W 46 St HENRY GREENFIELD, Mf. Director N Y. 19