Radio daily (Oct-Dec 1949)

ADVERTISING LEADERS EXPRESS VIEWS New Radio Lab. Will Locale In Colo. Washington Bureau of RADIO DAILY Washington— The National Bureau of Standards' $4,500,000 new radio propagation laboratory will be located on a 210-acre tract just south of Boulder, Colorado, it was announced yesterday. The site has been approved by Secretary of Commerce Charles Sawyer, and it will become the new headquarters for the NBS work in radio propagation. Construction of the new laboratory was okayed by Congress this year, and the actual building will probably get started in 1951. It is anticipated that from 200 to 300 technicians will be permanently stationed there — most of them probably being transferred from Washington. FMA Sees 'Dire Results' From Cuban Interference Washington Bureau of RADIO DAILY Washington — Predicting dire results from Cuba's troublesome frequency demands, FMA said yesterday that — "vast segments of the American radio audience face perilous interference with its listening habits unless FM facilities are expanded in certain areas of the United States." Referring to Cuban de1 Continued on Page 2) Premiere Of Picture Gets Full MBS Network The two-theater world premiere of the movie Samson and Delilah will be broadcast by WOR-Mutual on Wednesday, December 21, from 8:00 to 8:30 p.m. (EST). Bill Slater will be stationed in the lobby of New York's Paramount Theater (Continued on Page 21 Guest-Star Mary Garden, operatic diva of yesteryear, best known for her roles with the Chicago Opera Company, predecessor of the present Chicago Civic Opera, will make one of her rare public appearances Dec. 24 when she is interviewed by D*»ems Talyor during second intormission of American network's broadcast of Elislr d'Amore. Bargain Buy Fort Worth — 259 berries and 50 cents paid off recently to Gerald Aldridge of Fort Worth when he received a television set for that "price" from Johnny Johnson Tire Company, Ft. Worth. The announcer reading the tire company's commercial over KFJZ. Ft. Worth, referred to a TV set that could be purchased for only 259 berries and 50 cents. Hearing the announcement, Aldridge swung into action. . . . having been waiting patiently for a Fort Worth announcer to make the same miscue ever since he heard about the lady paying 400 "potatoes" for a fur coat. Result: after station and sponsor huddle — one TV set for Gerald Aldridge of Ft. Worth. Baseball Broadcast Gets Okay Of Frick Radio broadcasting of National League baseball games will be wide open during the 1950 season, it was revealed exclusively yesterday to Radio Daily by Ford Frick, president of the National Baseball League. Frick said that the National (Continued on Page 3) 51 Students Entered In 'Democracy' Contest Washington — Fifty one high school students who won state contests in 48 states, the District of Columbia, Alaska and Puerto Rico, (Continued on Page 5) Directors Of Council Hear Speakers Stress Responsibilities Of Medium On Issues Of Public Service Don Lee Expanding Arizona Coverage West Coast Bureau of RADIO 'DAILY Hollywood — In a planned move to improve its facilities and coverage in Arizona, Don Lee Broadcasting System announced affiliation with radio station KOY, Phoenix; KTUC, Tucson, and KSUN, Bisbee. These stations comprise Arizona Network and effective January 1 1950, will be full Mutual and Don Lee affiliates. Change from present Don Lee (Continued on Page 5) Godfrey Sweeps 1949 Poll Of Cleveland Plain Dealer Cleveland — Arthur Godfrey won a clean sweep in Cleveland in three popularity fields, it was revealed in the release of the 1949 Cleveland Plain Dealer Radio Poll, the nation's oldest continuous consensus of fan (Continued on Page 2 Two Networks Announce Christmas Bonus Plans CBS and NBC have announced plans to Christmas gift all employees with bonuses this year. QRS will award each employee of a year or more's standing a bonus of one (Continued on Page 3) ILGWU Would Buy WINSFor 'Better Public Service Washington Bureau of RADIO DAILY Washington — Claiming that the public will be better served by a grant of the WINS facilities to the AFL's International Ladies Garment Workers Union, former FCC Chairman, James Lawrence Fly, yesterday asked the Commission to order an Avco-like procedure in connection with the proposed sale of the station by Crosley Radio to Generoso Pope. ILGWU currently is li censee of the FM station WFDR, while Pope owns WHOM, Jersey City. Earlier this month Fly filed for WINS employes an opposition to the sale of the station to Pope, on the ground that Pope's intention to operate the station as a foreign-language outlet would mean the loss of staff jobs. Offering to match the $512,000 (Continued on Page 5) Chicago — A stepped-up program of public enlightenment by business in its advertising was urged yesterday by two business leaders speaking before a meeting of* the Advertising Council's Board of Directors at the Blackstone Hotel. More than 250 midwestern industrialists attend (Continued on Page 3) Radio Receiver Sales Increase In Canada Montreal — October radio sales held to the pattern of increases set earlier this year and for the ten months ending October 30 Canadians purchased 30 per cent more radios of all types and 70 per cent more record players than during the corresponding period of 1948. These figures were revealed in statistical summaries of sales and inventories published by the Radio Manufacturers' Association of Can(Continued on Page 5) Radio Theater Leads In Two Nielsen Reports National Nielsen-Ratings for the period Nov. 6-12, just released, show "Radio Theater," "Talent Scouts," and Jack Benny in positions 1-2-3 with respective ratings of 26.9 22.2 and 21.1. Other programs listed in (Continued on Page 2) Distinction Mrs. Wilson Stuhlman of Brook lyn received a surprise when she walked into the RCA Exhibition Hall in Radio City this week and was greeted by Perry Como. She was presented with a 45 rpm record player for being the three millionth person to visit the hall since it was opened in May. 1947. The hall is now a top Radio City attraction.