Radio daily (Oct-Dec 1949)

Friday, December 18. 1949 RADIO DAILY 3 Public Enlightenment Vital, Adv. Men Told (Continued from Page 1) ed the all-day session at which Harry A. Bullis, chairman of the board of General Mills, Inc. and Chester C. Davis, president of the Federal Reserve Bank of St. Louis spoke. The meeting of the Council's board was the first ever held outside of New York. Bullis, who is a member of the council's industries advisory committee, told the group that "the new vital task of advertising today is to help educate our people as to the ways in which we can maintain a strong and free United States of America." He said it was the obligation of the council to direct the energies of the country along "constructive channels." "Miracle Lubricant" "Advertising is the miracle lubricant,' he continued, "that has kept the wheels of our economy spinning free, opening new markets for goods, creating new production." The General Mills chairman said "that advertising has made great progress in winning the minds and hearts of men to a conception of what freedom means." Bullis cited this as the goal of business through the Advertising Council. "Let us give the public facts and a proper program, and urge the people to use their freedom of choice in shaping our national policy," Bullis added. Davis, a member of the council's public policy committee, observed that "our principal weakness today is not economic or military but idealogical — not a matter of goods or guns, but of ideas." War bond sales promotion, the famine emergency drives, the task of explaining The American Heritage, spreading understanding of ERP and other matters of vital concern were given as examples by Davis, of the assistance which American Industry gave through the Advertising Council. Among other speakers at the session was Robert R. Mathews, v-p in charge of advertising for the American Express Company. He described the 1950 census as "the biggest research project in history," and he described the council's part in educating the public for the project. Stuart Peabody, ass't. v-p of the Borden Company, gave a report of the American Economic System campaign. Roy Larsen, president of Time, Inc. spoke on the council's Better Schools Campaign. Transatlantic Discussion British and American youth will talk things over in a transatlantic broadcast of The Youth Forum over WQXR on Saturday, December 24, from 10:15 to 11 a.m. Two high school students from England and two from New York will discuss "Is Youth Preparing for World Citizenship?" The same topic will be debated by French and American students on Saturday, December 31. * AGENCY NEWSCAST * FRED FEAR & CO., Brooklyn, has named Peter Hilton, Inc. for Burton's pure vanilla extract, New England syrup, Chick-Chick and Presto easter egg dyes, and Doxsee clam products, effective January 1. Account executive is Harry R. Schreier. Radio, television, newspapers and trade papers will be used. RICHARD D. PALLIN has been appointed director of advertising for the Gray Manufacturing Company in Hartford. Gray is now making projectors for television commercials and playback arms for radio transcriptions. TOPSIN ADVERTISING, INC. has opened in Garden City, L. I. as an advertising agency and public relations service. Martin Forman, onetime OWI editor, is president. C. WYLIE CALDER joins the Frederic W. Ziv Co. as an account executive, covering South Carolina and eastern Georgia, effective January 1, 1950. Calder will headquarter in Charleston, S. C. He has been manager of WHAN, Charleston, S. C. JAMES CHIRURG COMPANY has been named by The Borden Company's chemical division effective January 2, 1950. The division manufactures Durite plastic molding compounds and resins; Casco. caeein and resin adhesives. L. MARTIN KRAUTTER has formed his own agency, L. Martin Krautter & Associates in Chicago. He was v-p of Henri, Hurst & McDonald, Inc. previously. H. S. COLE has been appointed manager of the drug products division of Procter & Gamble. He succeeds H. R. Hall, who has accepted a faculty post at Harvard. CHARLES STRAUSS has joined the copy department of Federal Advertising Agency, Inc. He formerly was with Newell-Emmett. STANLEY H. TALBOTT has been named v-p in charge of advertising and promotion of Joyce, Inc. in Pasadena, California. He was previously with N. W. Ayer & Son. Two Networks Announce Christmas Bonus Plans (Continued from Page I) week's salary while NBC will give employees of the same time standing one-quarter of one month's salary. ABC has not yet announced Christmas bonus plans, nor has Mutual. CBS has always given bonuses at Christmas-tide but last year bypassed employees who were working for the web under a union contract. THE ROBERTS TECHNICAL & TRADE SCHOOLS of Manhattan and Brooklyn have appointed William Warren, Jackson & Delaney to handle its radio advertising. WJZ and WMGM are now being used. MARION HARPER, JR., president of McCann-Erickson, Inc., addressed the annual meeting of Esso Standard Oil Company's merchandising managers on Monday in the Hotel Statler. He discussed misconceptions of the functions of capitalism and profits and the opportunities open to creative American salesmen. LEWIS LARSON, general manager of the Lloyd Manufacturing Company of Menominee, Michigan, announces the appointment of the Charles W. Hoyt Company, Inc., of New York, as its advertising agency. The appointment is effective immediately. NORMAN MALONE & ASSOCIATES, of Akron, Ohio, has resigned the account of Milton Bradley Co., toy and game manufacturer, effective December 31. MRS. ETTA L. WANGER has been appointed v-p of Spadea, Inc. Baseball Broadcast Gets Okay Of Frick (Continued from Page li League will permit all eight of its member clubs to make separate deals with radio broadcasting stations on a non-exclusive basis for airing their games to non-major league or non-baseball towns. Exclusive deals, he continued, were still possible for broadcasts in major league towns having teams affiliated with the National League. Pointing out that there would be no other formal announcement of this policy, Frick said that National League Clubs would observe the last year's decision by the U. S. Department of Justice when entering into broadcast negotiations. Department's Decision The Justice Department's decision states that no major league ball club may air its games in a minor league town while a professional ball game is being played there. It set an arbitrary prohibited broadcast period in the town where the game is being played of three and one-half hours in the case of a single game and five and one-half hours on double header days. The Washington agency's decision will not affect video but applies to both AM and FM broadcasting. AMERICANS, SPEAK UP! (0:45-1 1:00 P.M. MONDAY A series of inspiring, informative talks by prominent Americans. These excellent public service programs are available for sponsorship on WINS. Variety says: "Commercial Possibilities Are Good." WINS 50KW n r. w york CROSLH BROADCASTING CORPORATION