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______ _ . _ _ Wednesday, December 21, 1949
RADIO DAH Y —
Vol. 49, No. 54 Wed , Dec. 21, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : MARVIN KIRSCH
: : : Editor Business Manager
Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch. Vice-President; Chester B. Rahn, Vice-President; Charles A. Alicoate, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily. 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. C.'.ble address: Radaily, New York
WEST COAST OFFICES Allen Kushner, Manager 6425 Hollywood Blvd. Phone: Gladstone 8436
WASHINGTON BUREAU Andrew H. Older, Chief 6417 Dahloneoa Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tata, Manager. 612 N. Michigan Ave. Phone: Superior 7-1044 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg..
Dallas, Texas Phone: Riverside 3518-9
Entered as second class matter, April 5, 1937, at the postoffice at New York. N. Y., under the act of March 3, 1879.
FINANCIAL
(De
nber 20)
NEW YORK STOCK EXCHANGE
Net
High
Low
Close
Chg
ABC
834
■8%
83/8
Vi
Admiral Corp
MH
17
173/8
Vs
Am. Tel. & Tel.
1461/2
145 %
146
Vb
CBS A
273/8
27
27
Va
Philco .
32'/8
3134
32
RCA Common
125 8
12.3/8
1258
+
Vs
RCA 1st pfd
72 1/4
72 '4
721/4
+
Vs
Stewart-Warner
12'/8
12
12i8
Westinghouse
3138
31
311 8
Vs
Westinghouse pfd
103
103
103
+
Va
Zenith Radio
32
32
32
+
Va
NEW YORK CUR
3 EXCHANGE
Hazeltine Corp.
I6V2
16 1/2
16 1/2
Va V%
Nat Union Radio
2%
21/2
2V2
OVER THE COUNTER
Bid
DuMont Lab 20'/4
Stromberg-Carlson 11
Asked 2H/4 121/4
Nat Caniglia
Nat Caniglia, 54, proprietor of the Paramount Building barber shop and widely known to New York radio and theatrical people, died suddenly from a heart attack yesterday in his home at 89-10 Northern Boulevard, Jackson Heights. Funeral will probably be held Saturday from the Conway Funeral Home, Northern Boulevard and 83rd Street, Jackson Heights.
W COmiNG AND GOING *
KEN BANKHART, news commentator on NBC, is visiting with his father in California. He plans to remain on the West Coast until Jan 28.
IRVING R. ROSENHAUS, president and general manager of the Bremer Broadcasting Corp., owner-operator of WAAT, is vacationing in Miami. He'll be back in New York Jan. 9.
VICTOR C DEIHM, president and general manager of WAZL, Hazleton, Pa., and MRS. DEIHM, were in New York yesterday. Mrs. Deihm had been chosen by officials of the Lehigh Valley Railroad to christen the "Hazleton," one of the road's four new Deisel-powered tugboats.
CARLTON E. MORSE, who conducted a pre-Christmas campaign for clothing and toys for European war orphans on his "I Love a Mystery" program over Mutual, tomorrow will fly to Rome to distribute gifts at Italy's largest orphanage.
FRED BERNSTEIN, sales manager of WTTM, Trenton, N. J , in New York for conferences with station reps.
ROBERT RIDDER, general manager of KILO, Grand Forks, N. D., in town this week for conferences at the offices of CBS, with which the station is affiliated.
RALPH B. AUSTRIAN, television consultant, on Monday will leave for Hollywood, where he will make a special survey and investigation for H. Peter Rathvon, former president of RKO Radio Pictures and Radio Keith Orpheum Corporation.
BOB HAWK, star of "The Bob Hawk Show" on CBS, accompanied by his mother, tomorrow will leave the West Coast for Honolulu, where they'll spend a year-end holiday. They'll be back Jan. 3.
JOSEPH MOSS, president of the advertising agency bearing his name, is spending three weeks in Florida.
PAUL "REQUESTFULLY YOURS" BRENNER, disc jockey on WAAT, left Monday for Hollywood, where he will be guest of Frankie Laine and Mercury Records. Paul was the winning deejay in the latest Frankie Laine promotion He'll be bock Jan. 2.
Bread Documentary Set
Bread will be the subject of an hour-long documented drama over CBS on Dec. 30 when the web presents "The Rising Wonder" in conjunction with the 25th Anniversary of the Continental Baking Company. The script has been prepared by Robert Louis Shayon. and Mark Stevens will narrate.
Program will feature, in person, Ray Stritzinger. president of Continental, and Lee Marshall, chairman of the board of the baking company.
Will Premiere New Show
Peg Lynch and Alan Bunce will premiere their new "Ethel and Albert" show on ABC, Monday, Jan. 16 at 8 p.m. ( EST) it was announced yesterday. The program was formerly heard as a five-a-week fifteen minute show but will be streamlined to a weekly half-hour production for the Jan. 16 premiere. ABC will preview the show's new format on Christmas Eve at 9: 30 p.m. over the full net in a special holiday broadcast.
aiailHNTID NATIONALLY 1Y IOWAID PITHY CO., IMC,/
Big Apple
This year in Massachusetts, "Apple Week" proved a huge sales-success. Mildred Carlson's "Home Forum" (WBZ-WBZA, 9:30 AM., MondaySaturday) helped make it so. Writes the executive director of the Massachusetts Development Commission: "Your broadcasts have done a first-rate job for our fine apple crop." Writes a state Department of Agriculture official: "Much of the credit is due to Mildred Carlson and WBZ." Writes an executive of the New York & New England Apple Institute: "Best of anv vear to date, thanks to your effort."
For a pippin of an increase in your New England sales, start using the "Home Forum" now ! Check WBZ or Free & Peters.
BOSTON
50,000 WATTS NBC AFFILIATE
WBZ
©WESTINGHOUSE RADIO STATIONS Inc KDKA • WOWO • KEX • K YW . WBZ • WBZA • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales
Big Treat
Andy, the little Orang-outang from Borneo, is celebrating his second birthday by eating a favorite American delicacy — a vanilla ice-cream cone. The way Andy's gobbling up that cone, you can bet he's enjoying his big treat.
There's a big treat in store for radio advertisers who are interested in the Baltimore market. That treat is station W-I-T-H, the BIG independent which treats you to more listeners-per-dollar than any other station in town. W-I-T-H carries your message to 92.3% of all the radio homes in the Baltimore trading area.
That means you can do a LOT with a LITTLE money on W-I-T-H. So if you're looking for low-cost results, call in your Headley-Reed man for the whole W-I-T-H story.
Baltimore 3, Maryland
TOM TIHSUY, PnMaat R«pr*Mnt«4 by H«adUy-R«*4