Radio daily (Oct-Dec 1949)

2 RADIO DAILY Thursday, December 22, 1949 Vol. 49, No. 55 Thur , Dec. 22, 1949 10 Cts. JOHN W. ALICOATE Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch, Vice-President; Chester B. Bahn, Vice-President; Charles A. AlicOEjte, Secretary. Terms (Postage free) United States (other than California) $10.00 one vear; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily, 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. C;.<ble address: Radaily, New York. WEST COAST OFFICES Allen Kushner. Manager 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older. Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tata. Manager. 612 N. Michigan Ave. Phone: Superior 7-1044 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg.. Dallas, Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postofnce at New York, N. Y., under the act of March 3, 1879. FINANCIAL (December 21) NEW YORK STOCK EXCHANGE Net High Low Close Chg. 8^8 83/8 8 3/8 173/4 173/g 173/8 1457/8 144V2 14434 — l',4 271/g 263,4 263/4 — 1/4 ABC Admiral Corp Am. Tel. & Tel. CBS A CBS B Philco RCA Common Stewart-Warner Westinghouse Westinghouse pfd. Zenith Radio 27 31% 125/8 12 311/4 1041 a 323/4 27 311/4 123 8 12 31 102 32 27 — 1 31 1/4 — 125/8 12 — i/8 31 1/8 1041,8 I 21 8 32 NEW YORK CURB EXCHANGE Hazeltine Corp. 1634 163/s 163-8 — l/8 Nat. Union Radio 2'/2 21/2 21/2 . OVER THE COUNTER Bid DuMont Lab 14'2 Stromberg-Carlson 11 Asked 15 V, 121/4 Sheriff Pens Disclaimer L. C. Boies, sheriff of Maricopa county, Phoenix, Arizona, disclaimed being a signatory to a letter in support of KOY, in a telegram to Radio Daily yesterday. "Purported signature is not mine. Allegations in letter are not consistent with facts. Heartily deplore my name being used in such reprehensible and unauthorized manner," the sheriff said. WANTED Experienced salesman with car. ABC affiliate in good Rocky Mountain secondary market. Photo required with complete resume. Write Box 296, RADIO DAILY, 1501 Broadway, N. Y. C. xrnos PRomonon Flagpole Sitter Wanted Coral Gables, Fla. — Miami newspapers carried an unusual classified ad this Xmas season — one that heralded the beginning of a new WTTT promotion. Under "Help Wanted" WTTT advertised for a flagpole sitter. The sitter was then perched on flagpole in downtown Miami for the next two weeks, watching for the arrival of Santa Claus. A platform, for the sitter, was rigged up and equipped for the convenience of the person hired. WTTT will broadcast from atop the flagpole throughout the day from now until Christmas, featuring interviews between the flagpole sitter and passersby. Remembers Lady Time Buyers An effort to boost local products by WAZL in Hazleton. Pennsylvania, almost resulted in lady time buyers receiving shirts as preChristmas gifts. Vic Diehm decided to boost the shirts made locally, but discovered when he asked for sizes, that many of the buyers were ladies. The day was saved by sending the women two pounds of candy — also manufactured in Hazleton. Party At WMGM WMGM will hold its annual Christmas party for underprivileged children in New York City at the Forest Neighborhood House in the Bronx on Thursday. December 22. Eileen O'Connell, mc on the WMGM For Children Only program, will present an array of stars and Santa Claus at the settlement house. Toys and refreshments will be distributed to the children. Hill Series Begins Monday Edwin C. Hill, signed for sponsorship by Miles Laboratories earlier this week, will premiere his fiveminute, five-a-week news program over ABC one week earlier than previously had been announced, according to an ABC spokesman. Program will bow Monday, Dec. 26 and will be sustaining for the first week. Another Bonus At Valentino Thomas J. Valentino, Inc., has distributed a bonus to its employees depending on their length of service for the tenth year without interruption. The company is engaged in pressing and processing records for radio stations and independent record companies. RCA INSTITUTES, INC. A Service of Radio Corporation of America One of the leading and oldest sehools of Radio Technology in America, offers its trained Radio and Television technicians to the Broadcasting Industry. Our graduates have 1st Class Telephone License. Address inquiries to Placement Director RCA INSTITUTES, Inc. 350 W. 4th St., New York 14, N. Y Santa's Traffic Jam Portsmouth, Ohio — An announcement by WPAY's Santa Claus that only children could call him between 6 and 8 p.m. at his sponsor's store, jammed the department stores switchboard with close to 500 calls on two nights. The plan was discontinued after the two programs because of the volume. The program is broadcast for a half-hour at 5 p.m. each day except Sunday. Sponsor Holiday Shows Two Lawrence, Mass. department stores are sponsoring hour-long special Xmas shows over WLAW, 50 kw ABC affiliate. Sutherland's store is presenting seasonal music and readings in addition to personal greetings from departmental heads to friends and customers. Cherry & Webb, is presenting a similar program. Santa Service "Headline Edition," ABC's 7 p.m. EST web news report with on-thespot pickups, will carry a running commentary by newshawk Ruben Gaines on the feverish activities of Santa Claus as he prepares for his annual Big Day. Scheduled to start at once, Gaines will be picked up from KFAR, Fairbanks, Alaska. Radio Advertising Approved By BBB (Continued from Page 1) competitors in the men's wear field. The Better Business Bureau recently published a set of "Standards for Advertising and Selling of Men's Wear" and last month more than fifty presidents and principal executives of major men's wear retail stores met in New York to approve the standards and discuss methods for effective enforcement. Radio received no special consideration in these standards, and, according to Patterson, this was directly an effect of the few complaints on radio advertising received by the Bureau. Calls "Policing" Vital Hugh R. Jackson, Bureau president, told the retail executives that effective policing of the men's wear advertising field required the services of at least one full-time investigator and a budget of $15,000 a year. The Better Business Bureau recently lauded radio for its "valued cooperation" in stamping out the door-to-door "gyp" canvassers in the metropolitan New York area. During the month of November just passed, the Bureau received 2,893 requests for protective information, and 1,482 complaints, most of which required case work. These figures represent a 2 per cent increase over November, 1948. Most cats bare fang and claw to resist water. But this unusual kitten really likes to take a bath. There's something unusual, too, in the Baltimore radio market and it is Station W-I-T-H, the BIG independent with the BIG audience. W-I-T-H is unusual because it delivers so many loyal listeners at such amazing low cost — more for fewer dollars than any other station in town. This means you can do BIG things with a LITTLE money on W-I-T-H. So if you want low-cost results from radio in Baltimore, get your Headley-Reed man to give you the whole W-I-T-H story today. BALTIMORE, MARYLAND Tom Tinsley, President • Represented by Headley-Reed