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RADIO DAILY
Tuesday, Decsmber 27, 1949
Vol. 49, No. 57 Tuesday, Dec. 27, 1949 10 Cts.
JOHN W. ALICOATE
Publisher
FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager
Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch. Vice-President; Chester B. Bahn, VicePresident ; Charles A. AhcoL'te, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily, 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Coble address: Radaily, New York.
WEST COAST OFFICES Allen Kushner, Manager B425 Hollywood Blvd. Phone: Gladstone 8*36
WASHINGTON BUREAU Andrew H Older. Chief 6417 Oahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate. Manager. 612 N. Michigan Ave. Phone: Superior 7-1044 SOUTHWEST BUREAU Paul Girard. Manager Tower Petroleum Bldg..
Dallas, Texas Phone: Riverside 3518-9
Entered as second class matter, April 5, 1937. at the postoffice at New York. N. Y., under the act of March 3, 1879.
Andrews Sisters, LeveySettle Contract Dispute
West Coast Bureau of RADIO 'DAILY Hollywood — Contract between Andrews Sisters and Century Artists, as radio representatives, has been cancelled by mutual agreement upon payment of accrued commission which had been withheld pending settlement of suit filed on behalf of the Andrews Sisters on Nov. 7th.
Lou Levey, who has been personal representative of the trio for 12 years, will continue to represent them in all fields. Radio contracts for their CBS "Club 15" show, which has two years to run, remains in force with no future commission to Century Artists.
New Emerson Officers
Three new officers have been elected by the Emerson Radio and Phonograph Corporation's Board of Directors, it has been announced. These include Commodore John D. Small, vice-president; Abraham Rosen, assistant treasurer; and A. A. Vogel. controller. Small also serves as assistant to the president. Mr. Rosen was formerly controller and Vogel was assistant controller.
Buys Participating Time
CBS has signed Doubleday & Co.. book publishers, to sponsor two separate 15-minute weekly Sunday afternoon programs effective Jan. 8. Programs are a Galen Drake commentary and a quiz show details of which are forthcoming. Huber Hogc & Sons is the agency in charge.
Record Business Reported By WJR in Detroit
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Metropolitan Life, Richman Brothers, Mennen Shave Products and Minute Maid Orange Juice.
In addition to program renewals, extensive spot renewal contracts have been signed by the Goodwill station with Colgate Palmolive Peet, Kellogg's Cereals, Bulova Watch Company, Chrysler, Chevrolet, Hudson, Pontiac, Oldsmobile and Ford.
Along with the brisk renewal business, WJR completed negotiations for two new shows with the signing of the "Eddy Arnold Show," sponsored by International Milling Company, five times a week for 52 weeks starting January 2nd and the sponsorship of "The Hermit's Cave" for 52 weeks starting December 25 by the Coal Heating Service of Greater Detroit. Two other new major program sales are expected shortly.
"We plan to release the exact figures for the entire year 1949 within a week," Wismer said. "We know it will be another record year even higher than 1948 when we broke all previously existing business records for WJR. The recent renewals plus the tremendous new business points to a banner year for WJR in 1950."
Special Mid Century Prog. Gets Sponsor On CBS
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of civilization at the half-way mark of the 20th Century.
Ed Murrow will act as chairman of the discussion and featured will be the following CBS bureau chiefs: Howard K. Smith, London; David Schoenbrun, Paris; Winston Burdett, Rome; Bill Downs, Berlin; and Bill Costello who recently returned to this country from Tokyo. Eric Sevareid, Washington bureau chief, and Larry Lesuer, chief UN correspondent for CBS will also take part. Those correspondents not already in the United States will arrive in New York on Dec. 30 to prepare for the ambitious broadcast.
Agency for Chevrolet is CampbellEwald, Detroit.
Motorola Has Open House For About 12.000 People
ederal Court O'Kays Station's Decision
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of contract suit brought by the Massachusetts Universalist Convention. The suit was started when WLAW refused to carry a S3rmon "Is Jesus Risen?" over their airlanes last Easter. The convention asked that the station be ordered to broadcast the sermon this Easter.
The attorney for the st.ition. James A. Donovan, said that the sermon raised "the question of the divinity of Christ and the theory of the Ressurection." The charge of the convention that constitutional freedom of religious expression had been violated was answered by Judge Ford who said that the constitution limited only the action of Congress and Federal agencies and not private corporations.
Nielsen Nov. Report
Issued on Top Twenty
The latest release of National Nielson-Ratings for the "extraweek" November 13 to 19 shows Lux Radio Theater, 26.2; Ja-k Benny, 22.3; and "My Friend Irma" in positions, respectively, one, two and three.
Other top rated shows in the first twenty include: "Talent Scouts." 20.3; Charlie McCarthy. 18.3; Walter Winchell, 17.9; "Amos n' Andy," 17.9; Bob Hope, 17.1; "Mystery Theater," 16.9; Red Skelton. 16.7; "Fibber McGee and Molly," 16.4; Dennis Day. 16.4; "Mr. Chameleon," 15.9; "Mr. Keen," 15.2; Judy Canova, 15.1; "You Bet Your Life." 15.1; "Inner Sanctum," 14.9; "Crime Photographer," 14.5; "Truth or Consequences," 14.5; and "Dr. Christian," 14.4.
Nielsen Highlights show that 34 different programs have placed in the top twenty since last October and that "Radio Theater," Jack Benny, "Talent Scouts," Charlie McCarthy, "Amos n' Andy" and "My Friend Irma" have consistently been among the first ten leaders each time.
Chicago — Motorola's second annual open house attracted an estimated 12,000 persons for a tour of their radio and television plants last week, Paul V. Galvin, president has announced. Door prizes were awarded each evening and a grand prize of a television set was given after the last night. The visitors were given free run of the plants and were served coffee and doughnuts in Motorola's cafeteria.
Suspending FM Operations
WMCA-FM suspended operations on Friday, December 30 after being on the air for a little more .nan a year. Norman Boggs, general manager of WMCA, says that no decision has been made regarding disposition of the FM equipment. Summing the situation up. Boggs aid "Operating FM at WMCA is like having a champagne taste with a beer pocketbook."
Admiral Buys Plant
Chicago — The Admiral Corp. has bought the General Mills plant in Bloomington, 111. The plant was taken over by General Mills in January. 1948 from the Colonial Radio Corp. for making pressure cookers and was later used as a warehouse. Admiral's purchase was effective December 15 and the company plans to make radios and television receivers at the 64,000-squarefoot plant.
Well, I'll be
darned!
Timothy, the jaguar from South America, seems to be overcome with amazement at what he sees. Maybe Tim is seeing for the first time one of the new hair-dos our young ladies are sporting these days.,
Many businessmen are amazed when they see how much their sales have increased after advertising over W-I-T-H. This might be due to the fact that W-I-T-H covers 92.3% of all the radio homes in the Baltimore trading area!
Remember W-I-T-H, the radio station that produces amazing results. Call in your Headley-Reed man, he'll tell you the whole W-I-T-H story.
BALTIMORE, MARYLAND
Tom Tinsley, President ■ Represented by Headley-Reed