The radio dealer (Apr-Sept 1922)

68 THE RADIO DEALER September, 1922 Condensers — Guaranteed — Tested — Perfect Order now for immediate or fall delivery 43 plate 001 $2.00 21 " 0005 1.35 II " 00025 1. 10 3 " Vernier .80 .005 variable for Armstrong circuits 6.00 Fixed Phone Grid — Grid Leak 07 Special Offer to Jobbers DUKE RADIO CO. 1758 Bergen Street Brooklyn, N. Y. Its 3 O O Echophone Loud Speaker Sets IMMEDIATE DELIVERY Discounts to jobbers and dealers AERIAL WIRE. 19 strand tinned silicon bronze VARIABLE CONDENSERS 11-21-23-43 Plate EISEMANN HEAD PHONES Super-sensitive Variometers Variocouplers Binding Posts Contact Points General Auto Electric Co. 231 Halsey St. Newark New Jersey Dealers ! Why scatter your purchases among many different concerns? We can supply everything essential to successful radio operation — each and every article standardized and backed by the manufacturers' absolute guarantee. Your detail work will be simplified and money saved by purchasing all your equipment from us. Among this month's specials : 12,000 Ohm Resistances .1 Henry Choke Coils for Armstrong's SuperRegenerative Receiving Sets, accurately tested in our own laboratory. Write for our price list RADIO & MECHANICAL TRADING CORP. 23 Warren Street Barclay 0926 NEW YORK CITY Retailers' Ideas {Continued from page 46) next president, governor, mayor or councilman and the number of votes the candidate will get. Many persons will hazard a guess in such a contest and the advertising benefits derived from such contests are well worth the cost of the prize. " Guess how many peas in the jar," or " guess how long the candle will burn " are the captions one sees in a store window about which is either to be found a jar of peas or a huge fifteen-inch candle burning. These are familiar contests — one might say they are " standard contests " for retailers. Are they trade pulling? That's the most important thing, of course. They are interest-compelling, it is proven, but should be considered in the class of genuine advertising. Radio stores may not require contests right now to acquire public interest, and yet why not do something to hold the attention of the prospective patron ? Why not put a " loud sounder " on the store set? Why not? There is no reason at all, but be sure to keep it going all the day. If every retailer in, say, Newark had a loud speaking set in his store for one week everyone in that busy place would know about radio first handed and the great advantage to trade must be apparent. Acquire a Reputation Selling Job Lots Does not Make for Continued Success Too much time should not be spent by the retailer in searching for bargains, as the displaying of such stock has a potent influence toward driving off tli? buyer looking for real quality. When goods are sold by job-lots at an extremely low price there is usually something the matter, otherwise they would not have to be sacrificed. The goods may be inferior or they may be in poor condition or have some other fault. It is a reasonable surety that the dealer cannot list them in his regular stock without injuring his business. First-class buyers are ever seeking the goods of real quality and in the long run the high-grade dealer will find such trade the most profitable. Cheap customers are ever looking for TRADE MARK RE6. U S. PAT. OFF. ANTENNA WIRE 50% stronger than either solid or stranded copper ELIMINATES SAGGING Adopted by Largest Radio Corporations 100, 150, 200 ft. per Carton LEAD-IN and GROUND WIRE has the Underwriters' O. K. Rubber Insulated — Brown Braid 25, 50, 100 ft. per Carton BUY IT IN CARTONS with construction directions COPPER CLAD STEEL COMPANY New York Chicago Braddock P. O., Rankin, Pa. Immediate Shipment on IRVINGTON Flexible Varnished Tubing " Spaghetti " 5000 Volts—Puncture Test also on AERWIN PRODUCTS Variocouplers Variometers Special Detector Crystal Model A Receiving: Unit Collapsible Loop Antenna " Kentone " Radio Amplifying: Horn WRITE The Mills Radio & Electric Co. Incorporated 1010 Springfield Avenue Irvington, N. J. RADIO BOXES AND CABINETS Send us your specification and let us figure on your requirements. PROMPT DELIVERIES. The Weis Mfg. Co. Monroe, Mich.