The radio dealer (Oct 1922-Mar 1923)

November, 1922 THE RADIO DEALER 67 Radio Saves City Firemen, in Homes, Told of Fire by Broadcaster " Radio saved Atlanta from destruction," declares Fire Chief William B. Cody, commenting on the latest accomplishment of the radio in rising to the emergency. Fire broke out in a block of retail stores in the city's chief shopping district, a few hundred yards from the Atlanta Journal building one evening recently. It gained great headway before it was discovered and threatened the entire business section of the city. Lambdin Kay, radio director for the Journal, was conducting the paper's regular late evening program. He sent out a bulletin on the fire and followed with other announcements of its progress. From all parts of the city firemen who were off duty for the night rushed to join their companies battling the blaze. They had heard Kay's broadcasted announcement of the seriousness of the fire and rushed to aid their comrades. The extra firemen enabled the department to check the fire. " Radio saved Atlanta," says Chief Cody. "If I had not secured the services of all my men the flames might not have been checked, and Atlanta's business district would have suffered one of the worst fires in its history. As it was, the flames were confined to the block in which they originated. " I'm going to have every fireman in Atlanta install a radio set in his home so that in future I can notify them all at once." REPORT GOOD SALES The Ritter Wood Work Co., of 232 Canal street, New York, reports wonderful sales of their $3.00 retail crystal receiving set. They report they are now shipping on an average of four hundred sets weekly, the majority of which are repeat orders. Mr. Ritter states that out of 32 requests for samples in the past four weeks, 29 concerns sent in orders for 12 or more sets, and one jobber telegraphed an order for one hundred sets one-half hour after he received their sample crystal set. Mr. Ritter also reports favorable results with their knockdown variometer and variocoupler. The Ritter Wood Work Company are old-timers in the manufacture of wood variometer and variocoupler parts, having made thousands of them for A. H. Grebe back in 1917. THANKSGIVING DINNER fa' the voice of the Outer World~ THE above illustration appearing in Magnavox National Advertising in November (a total of more than seven millions of circulation) carries a strong selling thought which you can profitably use with your trade. Magnavox Radio, the Reproducer Supreme, is not manufactured to help sell any one make of receiving set, but to complete the service rendered by every set of good quality. R-2 Magnavox Radio with 18inch horn : this instrument is intended for those who wish the utmost in amplifying power; for large audiences, dance halls, etc. . . $85.00 R-3 Magnavox Radio with 14inch horn: the ideal instru ment for use in homes, offices, amateur stations, etc. $45.00 Model C Magnavox Power Amplifier insures getting the largest possible power input for your Magnavox Radio. 2 stage AC-2-C . . $80.00 3stageAC-3-C . . 110.00 Our publication, THE MAGNAVOX, tells you clearly'and definitely how we help you build a bigger Radio business. If you have not received your copy, write for it today The Magnavox Co., Oakland, California New York: 370 Seventh Avenue M GNAVOX Sladio £fke Reproducer Supreme THIS WILL BE A RADIO CHRISTMAS!