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January, 1923
THE RADIO DEALER
21
Better Made, Lower Priced, Easier Sold
WHEN you can conscientiously and confidently sell a line of Radio equipment knowing that it is all and even more than it's represented to be — equipment that not only looks good but is good; when you can make a satisfied, stay-sold repeatorder customer of every buyer, your success is practically assured.
Your ultimate success then begins with judicious buying — the right line. And here it is — the Basco (Briggs ck Stratton Company) Line — better made, lower priced, easier sold. Every unit embodies the accumulated experience of twelve years of electrical manufacturing— is built right to bring results — priced right to bring quick sales.
Besides articles shown and listed here, we also make switches, contact points, stop posts, binding posts and bezels.
Write for free catalog and details of our attractive dealer and jobber proposition
BASCO
Radio Frequency Transformer. Efficient over wave band of 200 to 600 meters. Employs non-capacity winding — double silk covered wire — no enamel. Maximum transfer of energy. Windings encased in fibre. Mountings and binding posts silver plated. List Price, $5.00.
BASCO
Radio Receivers. Super-sensitive — natural voice pitch — no scratching. Light weight aluminum ease — solid horseshoe type magnet — no laminations. Diaphragm set t» thousandths-of-an-inch accuracy from magnet poles. Clean cut, rugged design. Comfortable on ears. 2000 and 3000 ohms. List $6.00 to .$7.50, respectively.
BASCO
Vernier and Plain Rheostats. Vernier adjusts te 1/150 of an ohm. None better for detector. Smooth, positive contact always. One hole only for panel installation. Coils rigidly inset in heat-resisting fibre — no shifting possible. Metal parts heavily nickeled. List price — Vernier Rheostat $1.25. Plain Rheostat, $0.85.
BASCO
BASCO
Crystal Detector Set. Complete for instant hook-up to aerial, ground and phones. No batteries. Simple and sturdy. One dial to adjust. Sensitive tested crystal enclosed in glass. Simple cat whisker adjustment. Maximum crystal-set range. Metal parts solid brass. Bakelite composition panel. Mahogany finished cabinet, 8" x 6%" x 6". List Price, $12.00.
11 to 43 Plate Air Condensers. Sturdy — compact. Heavy plates, accurately spaced — no chance of touching. Two screw holes for easy mounting. Without dial. List prices:
43 Plate $4.25 17 Plate $3.60
23 Plate 3.75 11 Plate 3.45
BASCO
BASCO
Tube Socket. Black oxidized tube holder. Bakelite base. Strong — good looking. Sure-contact springs. Nickeled binding posts. An exceptional buy at 50c.
Moulded Composition Dial. Graduated 180 0 and 100 divisions. 3 inches diameter, 1% inch knob. High lustre black — white inlaid figures. Accurately trued brass bushing for % inch shaft. List Price, 50c.
Milwaukee
^tratton (3
OdULI Wisconsin