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6
THE RADIO DEALER
March, 1923
Sell Him a
VOLTME TER!
Why?
BECAUSE he NEEDS it. He MUST know his exact voltage to tune satisfactorily — to duplicate results quickly — to obtain full life and service from his tubes.
Because YOU will be rendering him a genuine SERVICE that will be appreciated— when you show him the real value of a Weston Voltmeter.
The FUTURE of Radio will be built on service. Are YOU going to build YOUR business on this basis — and at the same time take advantage of this wonderful profit-making opportunity? Every tube user is a prospect. Start talking Weston Voltmeters today.
Write for Booklet J, illustrating and describing Weston indicating instruments for Radio use. Prompt shipments made from stock.
Weston Electrical Instrument Co.
178 Weston Ave. Newark, N. J.
Electrical Indicating Instrument Authorities Since 1880
''STANDARDV^r/y/V
ELECTRICAL INSTRUMENTS
An Indicating Instrument for Every Individual Need and Industrial Purpose
THE RADIO DEALER
The Radio Trade Journal
For The Radio Retailer
CONTENTS MARCH, 1923
SPECIAL ARTICLES
Bright Future for the Dealer Assured By A. H. Corwin 18
Confidence and SelfJtespect Essential to Radio Salesmen By Walter French 47
Dangers of Monopoly in Germany By H. Jaeger 32
Dealers Disclose Unfair Tactics of Mail Order Competition,
By W. L. Harrison and R. A. Wheeler 21
Do Cut Prices Make Radio More Popular? By Harold M. Schwab 20
Hook-Ups as an Aid lo Sales Promotion By Sigmund Newman 17
Letters Get Trade By Bernard Freedman 52
Making Your Store the Radio Centre By R. D. Ridley 24
Present Trade Marks Do Not Protect By Chauncey P. Carter 16
Schools Help Sales By William Coleman 69
Tuner in Tube By Martin Gridley 50
Two Kinds of Stores By Jarrold Thomlinson 55
Three Contests Indicate Dealer Interest By L. N. Allen 19
The First Year By the Publisher 39
Your Store Is Your Best Advertisement By N. B. Zimmerman 15
Why Buy From The Jobber By A. E. Pollock 17
DEPARTMENTS
Book Review By B. J. Farrell 58
Editorial , s 22-23
Radio Pictures of the Month 34
Radio Stock Markets By Frank P. Stanton 54
Service Bureau , Back Cover
What the Manufacturers Are Doing i. 26
THE RADIO DEALER, The Radio Trade Journal, published monthly on the first, at 1133 Broadway, New York, N. Y., by The Radio Dealer Company, in the interest of dealers in Radio Supplies. Harry M. Konwiser, Publisher; Laurence A. Nixon, Managing Editor; N. B. Zimmerman, Editor; A. L. Konwiser, B. S., Albert E. Sonn, R. E., Technical Editors; Bernard Freedman and Eugene J. Scanlon, Associates; C. Hoppe, Circulation Manager: M. Jay Klein, Research Manager; P. A. Neary, Manager Service Bureau.
REPRESENTATIVES IN THE TRADE: Elmer W. Moore, H. E. Bbnnett, W.m. B. Wilkinson, Jr., J. Maurice Casper, H. L. Krenz, M. A. Clark, C. L. Geesey, C. C. Minler, J. L. Peok, M. P. McNeeley, W. H. Oke, Bernard J. Farrell, C. C. Green.
Publication Office: 1133 Broadway, New York, N. Y. Telephone Watkius S926-8927 Central States : 35 South Dearborn Street, Chicago, 111. Telephone Dearborn 4053 New Jersey: 845 Broad Street, Newark, N. J. Telephone Market 4659 Pacific Coast : Suite 511, 456 S. Spring Street, Los Angeles, Calif. Telephone Los Angeles 12050 512 Pacific Building, San Francisco, Calif. Telephone Sutter 954 Pittsburgh: Suite 570, Union Arcade, Pittsburgh, Penna. Southern States : 610 Baronie Street, New Orleans, La. Philadelphia: 3723 Spruce Street. Telephone Preston 1S51-W Cleveland: 13S9 West S7th Street, Cleveland Ohio British Office: Walter Dandie Company, Ltd., 173-175 Great Portland Street London, W. I., England
South America: Casilla Coireo 2S0, Buenos Aires, Argentine. Win. Schneider, Representative Canadian Office : 23 Lily Street. Winnipeg, Manitoba
Advertising Rates and detailed statement of circulation and other information for advertisers furnished on application.
Advertising forms close the 15th of the month prior to date of issue.
Circulation restricted to manufacturers, jobbers and retailers in wireless equipment. Subscription in the United States, one dollar the year, payable invariably in advance. Subscription in foreign Countries, two dollars the year, payable invariably in advance.
Also publishers of The Radio Dealer Weekly — for Manufacturers.