The radio dealer (Oct 1922-Mar 1923)

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6 THE RADIO DEALER March, 1923 Sell Him a VOLTME TER! Why? BECAUSE he NEEDS it. He MUST know his exact voltage to tune satisfactorily — to duplicate results quickly — to obtain full life and service from his tubes. Because YOU will be rendering him a genuine SERVICE that will be appreciated— when you show him the real value of a Weston Voltmeter. The FUTURE of Radio will be built on service. Are YOU going to build YOUR business on this basis — and at the same time take advantage of this wonderful profit-making opportunity? Every tube user is a prospect. Start talking Weston Voltmeters today. Write for Booklet J, illustrating and describing Weston indicating instruments for Radio use. Prompt shipments made from stock. Weston Electrical Instrument Co. 178 Weston Ave. Newark, N. J. Electrical Indicating Instrument Authorities Since 1880 ''STANDARDV^r/y/V ELECTRICAL INSTRUMENTS An Indicating Instrument for Every Individual Need and Industrial Purpose THE RADIO DEALER The Radio Trade Journal For The Radio Retailer CONTENTS MARCH, 1923 SPECIAL ARTICLES Bright Future for the Dealer Assured By A. H. Corwin 18 Confidence and SelfJtespect Essential to Radio Salesmen By Walter French 47 Dangers of Monopoly in Germany By H. Jaeger 32 Dealers Disclose Unfair Tactics of Mail Order Competition, By W. L. Harrison and R. A. Wheeler 21 Do Cut Prices Make Radio More Popular? By Harold M. Schwab 20 Hook-Ups as an Aid lo Sales Promotion By Sigmund Newman 17 Letters Get Trade By Bernard Freedman 52 Making Your Store the Radio Centre By R. D. Ridley 24 Present Trade Marks Do Not Protect By Chauncey P. Carter 16 Schools Help Sales By William Coleman 69 Tuner in Tube By Martin Gridley 50 Two Kinds of Stores By Jarrold Thomlinson 55 Three Contests Indicate Dealer Interest By L. N. Allen 19 The First Year By the Publisher 39 Your Store Is Your Best Advertisement By N. B. Zimmerman 15 Why Buy From The Jobber By A. E. Pollock 17 DEPARTMENTS Book Review By B. J. Farrell 58 Editorial , s 22-23 Radio Pictures of the Month 34 Radio Stock Markets By Frank P. Stanton 54 Service Bureau , Back Cover What the Manufacturers Are Doing i. 26 THE RADIO DEALER, The Radio Trade Journal, published monthly on the first, at 1133 Broadway, New York, N. Y., by The Radio Dealer Company, in the interest of dealers in Radio Supplies. Harry M. Konwiser, Publisher; Laurence A. Nixon, Managing Editor; N. B. Zimmerman, Editor; A. L. Konwiser, B. S., Albert E. Sonn, R. E., Technical Editors; Bernard Freedman and Eugene J. Scanlon, Associates; C. Hoppe, Circulation Manager: M. Jay Klein, Research Manager; P. A. Neary, Manager Service Bureau. REPRESENTATIVES IN THE TRADE: Elmer W. Moore, H. E. Bbnnett, W.m. B. Wilkinson, Jr., J. Maurice Casper, H. L. Krenz, M. A. Clark, C. L. Geesey, C. C. Minler, J. L. Peok, M. P. McNeeley, W. H. Oke, Bernard J. Farrell, C. C. Green. Publication Office: 1133 Broadway, New York, N. Y. Telephone Watkius S926-8927 Central States : 35 South Dearborn Street, Chicago, 111. Telephone Dearborn 4053 New Jersey: 845 Broad Street, Newark, N. J. Telephone Market 4659 Pacific Coast : Suite 511, 456 S. Spring Street, Los Angeles, Calif. Telephone Los Angeles 12050 512 Pacific Building, San Francisco, Calif. Telephone Sutter 954 Pittsburgh: Suite 570, Union Arcade, Pittsburgh, Penna. Southern States : 610 Baronie Street, New Orleans, La. Philadelphia: 3723 Spruce Street. Telephone Preston 1S51-W Cleveland: 13S9 West S7th Street, Cleveland Ohio British Office: Walter Dandie Company, Ltd., 173-175 Great Portland Street London, W. I., England South America: Casilla Coireo 2S0, Buenos Aires, Argentine. Win. Schneider, Representative Canadian Office : 23 Lily Street. Winnipeg, Manitoba Advertising Rates and detailed statement of circulation and other information for advertisers furnished on application. Advertising forms close the 15th of the month prior to date of issue. Circulation restricted to manufacturers, jobbers and retailers in wireless equipment. Subscription in the United States, one dollar the year, payable invariably in advance. Subscription in foreign Countries, two dollars the year, payable invariably in advance. Also publishers of The Radio Dealer Weekly — for Manufacturers.