The radio dealer (Oct 1922-Mar 1923)

March. 1923 THE RADIO DEALER 45 be better in the end than putting it into one million homes at one hundred dollars a piece. I do not doubt that this statement will bring forth emphatic denials from many sturdy and venerable distributors who still insist that the average dealer can exist on a discount of twenty-five per cent. It is my contention that the dealer deserves at least thirty-five per cent, if not forty per cent, or more on which to work. Now let the letters come and address them to me at 419 West Forty-second Street, New York City. The Service Bureau of The Radio Dealer will be glad to help you find what you want to buy. Books for Dealer Distribution A radio handbook that the radio dealer may distribute at nominal cost is being distributed by the Archway Book Store, Seattle, Washington. This book, " How to Make Vacuum Tube Receiving Sets,'' was written detail the process of constructing vacuum tube receiving sets;, also includes Armstrong super regenerative hookup, with a chapter devoted to the aerial and its installation. The book contains diagrams that are easily followed. The sets constructed by by L. D. Brigham, and describes in following the plans in this book are said to be capable of receiving long distance up to 2000 miles. The publishers have printed a few lines informing the reader where he may buy the necessary parts to build the sets and have reserved space for the dealer's name and address. Prefers Selling to the Small Retailer A sales executive for a radio concern asserted recently that he had instructed his salesmen to make a 100 per cent, effort to sell to every small dealer and he declares if lie had his way he would sell only to the small dealer. " Give me the small dealer," he declares. " To begin with, he is not solicited by every radio manufacturer for business and because of this he is not likely to change lines overnightlike the big retailer. " The small dealer seldom overbuys and is more amenable to reason when requests are firmly made for money and when losses come — they are sworn." Wonder what's to be said contrarily to the above? Who will answer? BUYERS of RADIO MERCHANDISE can see the exhibits of nearly one hundred leading representative manufacturers of Radio Products at the RADIO FAIR LIT : '. i .. * -cy Don't miss the RADIO SENSATION of the world at the PERMANENT RADIO FAIR, Inc. HOTEL IMPERIAL— RED ROOM Broadway and 32nd St. New York COMING! A NEW " UNITED " VARIABLE CONDENSER WITH IMPROVED VERNIER Get your name on oui free mailing list for Bulletin, which will be sent as soon as it leaves the printers. Everybody about our great $800,000 plant is " wild " about our new Vernier Variable Condenser. You will be too, when you see it perform. And so will your customers. Variable Condenser /i:.iout Vernier IT PAYS TO HANDLE RADIO INSTRUMENTS UNITED" They " make good " everywhere, and all the time. Set owners have learned that " United " Variable Condensers and Audio Transformers give uniformly good results, stay on the job, have no cranky moods and offer the biggest dollar's-worth for every dollar of their cost. " UNITED " CONDENSERS 43 plate. $4.00 5 plate . $2.50 23 plate. 3.50 3 plate. 2.25 11 plate. 3.00 without dial or knob. " UNITED " TRANSFORMER Audio Frequency, amplifies detected signals wonderfully. Magnetically shielded. Ratio 5 to 1. List Price. .. .$4.50 Fat. Appd. For " UNITED " NATIONAL ADVERTISING Tells the public to go to your store for United Instruments. Don't disappoint anybody. Send for circular and discounts. UNITED MFG. & DISTRIBUTING CO. 536 Lake Shore Drive -\ Chicago, 111.