The radio dealer (Oct 1922-Mar 1923)

52 THE RADIO DEALER March, 1923 Unassembled Net "The Little Wonder" FOR BOYS AND GIRLS CRYSTAL SETS $1.75 Catches distinctly everything broadcasted within 30 miles. We also manufacture the " Little Wonder " assembled set to retail at $4.00. GUARANTEED TESTED CRYSTALS Galena 7%c Radiosite 8%c Dealers and Jobbers Write for Free Catalog It lists all our radio parts and supplies. Holloway Elec. Supply Co., Inc. 238 Third Ave. New York City Letters Get Trade MULTIPOINT (PatentPendlnei A SYNTHETIC CRYSTAL DETECTOR Sensitive Over Entire Surface GUARANTEED Unequalled Clearness: Unequalled Volume; Unequalled Distance. The Standard Crystal Endorsed by Experts. Press and Trade Manufacturers are Increasing efficiency by equipping their Crystal sets with Rusonite Crystals. List Price 50c. RUSONITE CATWHISKER (Patent Pending) 14 Karat Gold — Supersensitive List Price 25c Attractive Discounts to the Trade RUSONITE PRODUCTS CORP. Dept. D., 15 Park Row, New York, N. Y. RADION HARD RUBBER PANELS Cut to Any Size DISCS, WASHERS, BUSHINGS, ETC. Made to Order New York Hard Rubber Turning Co. 212 Centre Street, N. Y. C. A QUALITY CONDENSER Jg— "jf" ~fh 3 plate $1.60 /mil tm:" m im n 2.30 /mi Mr (A " 2-75 fjM' nliiiiiiiiiif JB ' 3.25 lift I witn 3 Dlate ■wmi ii ' Wfafflffif""-^ Vernier Wl 9r "Built In" " Plate $3.80 23 " 4.25 43 " 5.00 if '|W Dials — Bakelite. ./5 extra. Rubber 60 Bakelite end plates, moulded posts with brass reinforcing rod running through each post. Adjustable spring tension. Accurate spacing and alignment. C p p f1 f A I Fiber end plate. 1 " * "Old construction" 3 Plate $1.25 23 plate $2.00 43 " 2.50 ADAPTERS «pi*«IU ei p]alecj( threaded to screw on your Receiver. Made for any combination ^Hfi^lL m of phone and phonograph. , Specify desired combination. STUCKEMAN BROS., Inc. 18 Ruth St. Pittsburgh, Pa. Direct Letters Often Pay the Retailer By Bernard Freedman Until the average distribution of radio sets in the homes of your district is one hundred per cent, your district has not reached a saturation point. Radio has interests for everybody in your community, be he brainworker or laborer, school teacher or business man, adult or child. To reach this mine of prospective purchasers you must advertise directly or indirectly. The following method of getting prospects interested (the direct letter) was used by the Virginia Radio Corporation, Charlottesville, Va., for one of its retail stores : " Dear Sir: " Every night is a happy one for each member of the family when you have a radio set. " Did you ever sit in your own home at night and wish you could ' listen in ' and hear great speeches and fine concerts going on in Chicago and New York City? " Nothing would please your family and friends more than to be able to sit around a warm fire on a cold night and listen to the wonders of radio, some times coming from a thousand miles away — right out of the air — as if by magic. On Sunday nights you may hear a great sermon — in fact, the whole church service, including fine pipe organ and singing. " We specialize in radio equipment only and would be pleased to show you the merits of our radio sets and how easily you can tune them. We make good every word we say for our sets." ADVERTISING VALUE More and more do institutions realize that a store's stability depends in a great measure on the character of its printed and spoken word. | In the same proportion that constructive advertising, based ;on truth and fact, helps its organization, so does careless advertising undermine not only the confidence in which the store is held by its patrons, but it creates something equally dangerous — a careless regard for truth and fair dealing among the personnel of the organization itself. That is probably one of the most fatal conditions that can enter into store life. — Herman Neaderland, of A. I. Namm, of Brooklyn. Ask Our Service Bureau THORNTON AUDIO FREQUENCY AMPLIFYING TRANSFORMERS Supreme Test Transformer These transformers are supplied in either mounted or unmounted types. Special attention paid to the manufacturer of receiving sets. THORNTON TRANSFORMER CO., Inc. 30 Church Street, New York City Novo B' BATTERIES NOTE THE INSULATED BINDING POSTS AND Tin. WIRE CONNECTOR NT O VO M'F'G CO. , -424 VVJJ3 ST. NEW YORK GUARANTEED RADIO APPARATUS HONEYCOMB COILS at special prices WRITE FOR PRICES ON Antenna wire, Insulators, Bakelite Panels, Jacks, Plugs Variable Condensers, Variocouplers, etc. NATIONAL DISTRIBUTORS OF QUALITY PRODUCTS GENERAL MERCHANDISE CO. 6 Academy St., Newark, N. J.