Radio dial (May-Dec 1931)

W 29 1931 ©C1B 117135 WEEKLY . Complete Radio Programs for the Entire Week WELCOME LEWIS Half-pint Welcome Lewis has a real baritone voice in spite of |er size. She is less than five feet tall. She began a vaudeville pur at the age of 12 in California where she was born. R. C. A. Kadiotrons (WSAI) have her as soloist now. She out-lasted Jugs Baer, humorist, who master-of-ceremonied at the start of he series. Rudy Goes Juvenile Rudy Vallee, prime crooner of radio, will become a musical comedy juvenile this year. And he'll appear minus his orchestra! The experts say that Rudy has now reached the peak of popularity in the crooning field, so they're going to build him up as a potential stage star. Optimism prevails, despite his unsuccessful and abruptly terminated motion picture career. Mystery Star. The Old Dutch Girl, whose identity remains concealed, has sung 390 songs in ninety broadcasts over CBS. Her programs are heard Monday, Wednesday and Friday mornings, and comprise request numbers from radio listeners. She reports that the most-calledfor songs in order of popularity, are, strange as it may seem, "Here Comes the Sun," "Springtime in the Rockies," "Moonlight on the Colorado" and "Three Little Words." More than 500,000 persons in Cincinnati and vicinity are radio listeners. Every one of them wants to know exactly what program is available now, later today, or tomorrow. RADIO DIAL is designed to give Greater Cincinnati dial twisters exactly what they want. Each weekly issue will present to you the official complete programs of Greater Cincinnati radio stations, as well as features on the prominent radio chains. Watch RADIO DIAL for newsy interesting accounts of what s doing on your radio today. Camel's Quarter Hour to Feature Three of Columbia's Best A new six-day -a -week radio series featuring Morton Downey, Antony Wons and Jacques Renard and his orchestra will be inaugurated over the Columbia Broadcasting System June 1 by the R. J. Reynolds Tobacco Company. Downey and Renard have been signed exclusively for this series, giving up their sustaining broadcast periods. Sixty stations of the Columbia network, beaded by key station WABC. will carry the programs at 7:45 p. m. for eastern listeners and at 11 :30 P. M.. EDST. for western and Paci fie coast listeners, daily except Sundays. The series is to be known as The Camel Ouarter-Hour and supersedes the Camel Pleasure T-*our programs which ends May 27. Morton Downey, the radio sensation of 1931. is a high-note ♦enor. He made his radio debut as a regular broadcasting artist °arly in December. 1030 and skyrocketed to fame within a comparatively. short time. OUTSTANDING stars in the entertainment world are scheduled for radio programs here this week. Glance through the programs on Page 4 and determine for yourself just who will entertain you tonight or any night the next week. Saturday night '= another big night for the broadcasters. Andrew Mellon, Secretary of the Treasury, will be the headline attraction when he speaks for Columbia, and WKRC, at 8:30. WCKY will he on with their ever popular Cuckoo Club at 0 o'clock. Ted Lewis and his orchestra are the feature attraction at WSAI Saturday night at 6 :30. Several members of his orchestra will present novelty selections' as an added inducement to whirl your dial to WSAI (1,330 k) at that time. WFBE leads off for Sunday morning with a program of German music at 10 :30. Harry Hartman will provide a snappy review of the situation in sport circles from the same station at 7 :30 Sunday night. Dr. Arthur Staples, district superintendent, Methodist Episcopal Church, will be the speaker in the weekly church forum program to be broadcast by WLW Sunday morning at 9 o'clock. The Gruen Old Fashioned Garden, a feature presenting the Music Hall organ and prominent Cincinnati soloists, is WKRCs main attraction for Sunday (2 P. M.). Out at WSAI Maurice Chevalier, France's contribution to the talking motion pictures, will be a feature at 7:00 o'clock. The Dodge Twins — Beth and Betty — will sing several songs for those who're tuned into WKRC Monday afternoon at 4:30. They specialize in "hot" selections. Stay on the same wave length until 6 :30 and perhaps Evangeline Adams will read your fortune in the stars. That's another Columbia feature that is achieving widespread popularity. She's followed by a dramatization of one of Jim Corbett's fights. The Mormon Tabernacle Choir, that famous (Continued on page 4) COMPLETE RADIO PROGRAM ON PAGE/4 As the star of the Camel Quarter Hour series he will be heard in several solos nightly. Anthony Wpns, who will be the master of ceremonies, is another newcomer to radio who has won a wide following. His sustaining periods on the Columbia network have been listed as "Tony's Scrap Book" and included reading of his "homespun" philosophy. Wons possesses an unusually attractive radio personality and has set new records for volume of audience mail. It is interesting to note that the Camel Quarter Hour will bring three of Columbia's outstanding sustaining features into a single program — a feat never before accomplished by a sponsor. Will Rogers Says Will Rogers, ace humorist, got in a timely "dig" against publishers at the dinner of the Associated Press and American Newspaper Publishers' Association "If you really want to stop the development of radio advertising," Rogers twitted the publishers, "a home made cure for pyorrhea or kill Amos 'n' Andy. "Why, there will still be a radio in every home when people pay 10 cents to see what a printing press looked like! Radio is taking away your news. Television will take away your pictures. All you will have left will be the editorials and the letters from the people objecting to them."