Radio Digest (Jan-Oct 1926)

10 CINCY'S CIVIC RADIO BOLSTERS BUSINESS WSAI LIFTS VOICE OF CITY TO NATION OF LISTENERS Programs Go to 400,000 — Business Picks up — Citizens Gain New Self Respect CINCINNATI. — When a city has reached the stage where it can pick business out of the air, it has achieved about the last word in commercial enterprise. The distinction belongs to Cincinnati. Some weeks ago Cincinnati began a series of twenty Monday night community Radio concerts, broadcast over station WSAI, and made Radio and commercial history in so doing. It was the first time that a community, as such, had found ts voice, and that voice was lifted to nake the world happier. "These superprograms," the community broadcasting committee of the Chamber of Commerce announced, "'are Cincinnati's contribution to the happiness of the world." Unsolicited Business Turns TTp Business was not solicited — not even suggested — in connection with any of the programs. Indeed, it was made a hard and fast rule at the very outset that the concerts would be kept free from any suggestion of commercial advertising. Not even the name of the owner of the broadcasting station is permitted to figure in the announcements. And yet, such is the magnetic power of Radio in the highest form of its application, that it is already yielding returns far bevond the expectations of those who fathered and fostered the community broadcasting project. The best and most lasting return, of course, is good will; and that the programs inspired from the beginning. And coming now, in increasing yolume, is a return in the way of business to Cincinnati manufacturers and merchants. Programs Go to 400,000 People Manv Cincinnati concerns have adopted a policy suggested by the community broadcasting committee, of sending monthlv announcements to their respective mailing lists, in which the programs for the ensuing month are listed. Nearly 400 000 such announcements were mailed out last month. In addition, the programs are printed in the house organs of scores of other concerns. The Cincinnati community concerts are under the direction of Fred Smith, one of the more popular Radio announcers. In conjunction with Edward J. Hoff, chairman of the community broadcasting committee, he has developed programs of an , x.eptionally high artistic standard. This goes, too, for the "Syncopated Hour," with which each program is concluded. WENDALL HALL MAKES BIG RECORD CONTRACT 'Red-Headed Music Maker' Exclusive Star to Be CHICAGO. — Wendell Hall, noted song composer, whose name has been linked with Radio for the last five years, has scored the greatest "hit" of his meteoric career. The "Red Headed Music Maker," as he is familiarly known to Radio fans all over the world, has signed a $100,000 contract with the Brunswick-Balke-Collender company to make records for them exclusively. Papers were signed recently in New York which make the international Radio favorite one of the highest salaried artists of Syncopation and Jazz fame. Mr. Hall will record his latest compositions for Brunswick and also will sing many other popular song hits. He is to make sixteen recordings a year. "A Celebrity a Day," New Feature at Station WGN CHICAGO. — A novel feature, entitled "A Celebrity a Day," has been inaugurated by Station WON, here. Each day a recognized leader in some field appears before the WGN microphone and gives a talk pursuant to his particular line of endeavor. Among those who have taken part in the new feature are: Richard Barthelmess, screen star; Garr Williams, cartoonist; Fielding H. ("Hurry-Up") Yost, Michigan athletic mentor; and Frank O. Lowden, former governor of Illinois. "Alarm Clock Hour" at KMA SHENANDOAH, Iowa. — To find a spot on the air where it would not be interfered with by any other station, KMA, May Seed and Nursery company here, now has an "alarm clock hour" of entertainment beginning at 6:00 a. m. Central time. RADIO DIGES T— Illustrated February 2/ , 1926 Voice Culture Is Given Through Denver Station KO A Broadcasts Vocal Instructions To Students and Teachers DENVER. — What is believed to be America's first Radio course in voice culture, was launched here recently by Station KOA of the General Electric broadcasting chain. Thousands of listeners, especially voice teachers and pupils in small centers of population, have seized upon this opportunity to lear.n more concerning the principles of voice training. Lessons are given during the Monday evening educational program and are intended primarily as a supplement to personal instruction by resident teachers. KGW WILL INSTALL HIGH-POWERED SET PORTLAND STATION TO USE 1,000-WATT EQUIPMENT Arrangements Complete to Have SuperStation Operating and New Studios Ready by April PORTLAND, Ore. — Station KGW, the Morning Oregonian broadcaster here, has announced that within the next two months a superpower transmitter of 1,000 watts of power will be installed to replace the 500-watt equipment now in use. All arrangements have been com pleted for the inauguration of the new station around the middle of April. The set now in use at KGW has been in daily use for the past four years, but with the improvements planned the station will enjoy the distinction of being the highest-powered, precision-built transmitter in the Northwest. Beautifully furnished double studios with an adjoining control room and artistically designed reception room for waiting artists, and a three-room office suite will add to the dignity of the enlarged station. Berlin Broadcasts at 2LO LONDON. — Irving Berlin, famous songcomposer, who is here on honeymoon with his bride, formerly Ellen Mackay, daughter of the president of the Commercial Cable company, has broadcast from 2LO on the subject of the composition of popular melodies. Radiotone Loud Speaker N0W0n&$1925 Was $2522 The BEST Radio Affords ■ iiiiim StraUS & Schram, Dept.R-9812 Chicago, III. Enclosed find $1. Ship special advertised Radiotone Loud Speaker, I am to have 30 days free trial. If I keep the Radiotone, I will* pay you $3.00 monthly, total reduced price. $19.95. The Radiotone is to become my property as soon as you receive the final payment. If not satisfied, I am to return it within 30 days and you are to refund my money and any express charges I paid. 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