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RADIO DIGES Tâ Illustrated
^AAM Caters to (gntire family
HOME â a family fireside with father, mother, children and perhaps a grandparent or two gathered about the home receiving set listening to the offerings of the air. This is the picture constantly visualized by Ira R. Nelson, Jr., manager of Radio Station WAAM of Newark, N. J.
That is why this pioneer with beginnings back in the first year of general broadcasting calls itself the "home" station. It aims to provide something for every member of the family. There is music to stir the feet of the younger generation and music to stir the hearts of those who are older and more serious.
There is more than music, too. Studios have been established in a number of public centers so that matters of community interest are communicated directly into the homes of those who are unable to be present at the source. Educational subjects are also provided for those who wish to expand their intellectual attainments. WAAM belongs to I. R. Nelson and began broadcasting in 1922 when it was the second most powerful station in the East. It was superceded only by WJZ which
generated 250 watts. It was established by Mr. Nelson and his sons who own and operate a large electrical repair shop.
For a short time, from December 1925 until April of this year the station was operated from the Warner Brothers theater at Fifty-second street and Broadway, New York City under the call letters WBIP. However, it has since resumed under the old name and at the old stand, 1 Bond St., with D. Franklin Scott as chief announcer and Agnes Dentlinger, program director.
"We believe the chief use of the broadcast Radio is for the folks in the home," said Mr. Nelson, Jr. "We believe in the home, home life and the strengthening of home ties. With a good receiving set in congenial home surroundings there is nothing better to keep the family together of an evening. Dance music by the best of orchestras may now be brought into the parlor with sufficient volume and purity of tone to permit dancing by a dozen, a score or more of guests."
Religious faith, affording the sanctity of marriage, the hope of life and consolation in the hour of death also is considered as a vital factor of the home and WAAM endeavors to serve by bringing religious devotions into the homes from the various churches in Newark. It is interdenominational in this service. The Rev. Merril T. MacPherson of
Brooklyn has charge of the daily Happy Hour at which a different minister is engaged each day to talk on some aspect of daily living. Miss Cora Morris, so& prano, and John f^ Scott, evangelistic H singer conduct the |H music.
M "There are only H three kinds of enP tertainment that f can be put on the air," continued Mr. Nelson in the course of an interview with the Radio Digest correspondent, "a n d they are the voice of speech, the voice of song and instrumental music. Due mostly to the fact that the Radio listener doesn't care much for speeches educational programs are often sadly lacking. We believe that so long as a program is nothing but music ( Contin'd on page 30}
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