Radio Digest (June 1932-Mar 1933)

Record Details:

Title:
Radio Digest
Date:
June 1932-Mar 1933
Publisher:
New York : Radio Digest Publishing Corporation
Volume:
Radio Digest (June 1932-Mar 1933)
Leaf #:
00056
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
December 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SHIP AHOY! Hal O'Halloran as Steamboat Bill Let WLS help increase your sales. WLS offers you the service of a 50,000 watt station, operating on a cleared channel. But after all it's personality that counts. The WLS program department knows its audience, knows how to build popular programs, and maintains a staff of talent with personalities which endear them to our listeners. These are the factors which have built for WLS a responsive audience which brings RESULTS! WLS — sailor girls and sailor boys! Every day except Sunday, Steamboat Bill steams into the WLS studios for a friendly visit with thousands of boys and girls. It's an informal chat, interspersed with bits of advice on good habits for health, safety, and cheerfulness, with here and there a joke from the many sent in by his little friends. The program is designed to secure box tops from the sponsor's product. Steamboat Bill's record is 178,283 box tops in nineteen and one-half months; 37, 1 94 for the last three and one-half months of 1 930; 82,493 for 1 93 1 , and 58,596 for the first four months of 1 932. Still going strong and getting RESULTS! Advertising on WLS builds actual cash sales. The sponsors of Steamboat Bill went on WLS with but two dealers in the Chicago territory. Without the aid of any other form cf advertising, WLS has created such a demand for the product that it is now handled by 5,000 dealers in the I same area. This is just one example of how WLS advertising pays. It pays because it brings RESULTS! Steamboat Bill, with the toy balloons, toy steamboat, toy train, and Trixy Doll, which he sends to the boys and girls who send in box tops. THE PRAIRIE FARMER STATION BURRIDGE D. BUTLER, . President GLENN SNYDER, . . Manager 50,000 WATTS . 870 KILOCYCLES MAIN STUDIO AND OFFICES: 1230 WEST WASHINGTON BLVD., CHICAGO, ILL.