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42
The
Pickard family
comes back
The Pickard Family in action. There's Dad on the left, with something that makes music in his hand. Charlie is strumming away at the guitar and Ruth is drawing a mean bow, while Ma does her stuff at the organ.
"w;
The known
'HOOP 'em up, Cindy, the chicken's in the bread pan pickin' out dough!" Pickard Family, nationally radio artists, have returned to their first radio love, WSM, the broadcasting service of the National Life and Accident Insurance Company in Nashville, to present a series of typical Tennessee Mountaineer programs. Dad, Mother, Ruth, Charlie and Little Ann are featured on the new 50,000 watt station of WSM at 6:45 o'clock Monday, Wednesday, Thursday and Friday evenings. They also are on the Grand 01' Op'ry of WSM every Saturday night.
During the past few years, the Pickards have appeared on many national broadcasts, including General Motors, Interwoven Stockings, Billiken Shoes, Lucky Strike, the National Farm and Home Hour, Socony Sketches and many others. They divided their time between New York and Chicago. From the time they started with the National Broadcasting Company, the Pickard
Family has presented a sustaining program once each week, which was carried on a national hookup. As a consequence their radio friends number in the millions.
Specializing in the homespun tunes of the South's countryside, Dad and his family have touched a warm spot in the hearts of Mr. and Mrs. America, to say nothing of the youngsters who are always delighted with Dad's yarns. They have two homes, one in Nashville and one in the country about twenty miles away at Ashland City.
V V V
Alvino Rey of KGO
ESTRELLITA"— the lazy throb of a steel guitar — moonlit nights in old Spain — Alvino Rey !
Can you picture a gay young troubador, with a gallant air, and black flashing eyes? You can? Well, you're wrong. Alvino Rey, sans microphone and guitar, becomes Alvin McBurnie, a tall blond Scotchman.
The pseudo-senor was born July 1,
1908, in San Francisco, and was educated in the east. He ranks among the pioneers of radio, having begun at the technical end by building an experimental station when just a child. He was only ten years old when he received his first station operator license, and soon acquired all commercial licenses that were granted.
During high school years, he studied electrical engineering. It was not until 1927 that he turned seriously toward the entertainment field. Then followed a more complete study of guitar, banjo, and other string instruments.
Alvino played with Phil Spitalny's orchestra at Hotel Pennsylvania in New York from 1928 to 1930, and then took the westward trail after a ten year absence from his native State. Shortly after his return to San Francisco, he became affiliated with NBC's KGO. as featured guitarist.
Alvino is thoroughly air-minded, his chief interest next to radio being flying. He is a licensed pilot, and expects to own his own plane in the near future.