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Feodor Chaliapin, one of the rarely heard stars of the opera appearing on this remarkable Five Star Theatre program.
TO THE Five Star Theatre goes the palm for the supreme radio achievement of 1932 — and that also means of all time — so far as broadcast entertainment is concerned. No previous sponsor has presumed to cover the entire listener field so thoroughly and painstakingly. It is the final answer to the question of "What kind of an audience do you reach with that kind of a program?" It reaches every kind of an audience. From the sublime to the sublimely ridiculous the whole category of fun, amusement, soul stimulant and cultural development have been approached through an assortment of personalities and productions that are first magnitude stars for the five nights weekly on the two major networks over which this series is booked.
Maxwell House Showboat pioneered the way as a major production along the great variety avenue. Lucky Strike, now a little old fashioned, and a bit crude in the commercial aspects, also lent something to the idea with its police dramas and flashing changes via the ■Magic Carpet. The police dramas, in fact, percipitated the whole new popular trend toward radio drama. They
THEATRE
OF THE AIR
brought out new technique in script writing and sound effects. It also happens that the creator of this technique, D. Thomas Curtin, has been engaged to write the thrillers that come on the Five Star Friday night climax of the five-day series. He is transcribing the
Maria Jeritza, former Metropolitan Opera star, one of the scheduled features.
Earl Derr Biggers' novel of the Chinese detective, Charlie Chan, into radio drama.
It is hard to imagine a taste that would not find something to its liking in at least one of the great variety of broadcasts included in the Five Star Theatre. Every evening from Monday to Friday it is on the air, every evening with a different style of diversion.
While other advertisers present a single program, hoping that it will gather an audience, the supporters of the Five Star Theatre have tried to make sure that every owner of a radio set will find
attractions of both a particular and general interest during a week's presentation.
For those interested in comedy, there are the Marx Brothers, on the air over a WJZ-NBC chain at 7:30 P. M. every Monday in a chapter of their latest nonsensical conception, the law firm of "Beagle, Shyster & Beagle."
Lovers of serious symphonic music have their turn Tuesday night in the programs of Josef Bonime and his 40piece symphony orchestra, assembled from the ranks of the leading symphonic organizations of the world. Its soloists have included such dominant figures of the operatic world as Maria Jeritza, Feodor Chaliapin, and John Charles Thomas. These programs come from a Columbia network every Tuesday at 10 P. M.
The drama is represented in the
Ben Ames Williams, distinguished Saturday Evening Post story writer who appeared in person with dramatization of one of his stories.