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Emily Hardy, KPO, singing "Here Comes the Sun," is all set for a nice tan
EMOTIONS stifled beneath flounces of crinoline, feminine beauty sprouting its post-war wings (and legs), mysterious allure wearing a masque of indifference, — what does it matter what "IT" is? Let us condemn it, disdain it, or call it "that something" instead of "it," — as we may, there "IT" is.
That unmentionable quality which first showed its shamed face between the paper covers of the dime novel and later tried to plant its flaming banner on the silver screen, has at last come into its own. As a duck takes to water, or a collegiate to puns, so eye appeal has taken to the air.
Movie fans have tired of Clara Bow's legs and are gazing soulfully into the mysterious depths of Garbo's eyes. Movie stars with knock-knees are getting long-term contracts, and publicity agents are talking about "that something" instead of "it."
But, save your tears! Long skirts may have shifted the optical focus from up to down, but they can not conceal the fact that some women have appeal and
BROADCA5
SEX APPEAL ,
By Their Voices You Know Them. Radio Fans Create the Ideal Lover. A Beautiful Voice Suggests Beautiful Eyes, Lips, Hair and Form. And There You Have It, — The Radio Personality!
By LOIS SYNNOT
some don't. No sir, not as long as movies talk.
In short, the picture people are learning what the general public has known
It did not take them long to decide that singing was what the great masses craved. Songs and more songs were written. Old songs were revived. Songs
Jeanne Dunn sings "I Surrender Dear," male listeners in five states are ready to take the next train for KFI
ever since the first radio broadcast. Voices have more personality than legs. — o —
IN the first days of radio, a singer ■ could stand before the microphone like a dummy, let out a few yowls and blame it on static. But gradually, as hook-ups became better and better, the public got wiser and wiser.
By the time radio pioneers had worked out a way to make broadcasting pay, it was plainly evident that they would have to give something worth being paid for. They could not lure Mrs. Brown from her kitchen with a concert by the leader of the Methodist choir, and they could not make the flappers stay off the streets to listen to a high school band.
June Pursell, KNX, with her emotional blues singing, has a personality all her own ... as well as a masculine fan list.
RADIO DOINGS Page Twenty-four