Radio doings (Dec 1930-Jun1932)

AS YOU LIKE IT We Tried It -It's Great! You might be Interested in knowing that I have discovered a new use for RADIO DOINGS. That is. it is new as far as I'm concerned, and I have never heard of anyone else doing it. I find that RADIO DOINGS usually has a photograph of some artist on nearly every one of my favorite programs. Whenever Soand-So is announced on the air, I get out the issue of RADIO DOINGS that has his or her picture, and set it up in front of the radio where we can all see it. You would be surprised how much more interest there is in a program when you sit and look at an actual photo of the artist. I keep all my old DOINGS copies handy so I can get them out at a moment's notice. For instance, every time Sperry Smiles comes on, I take the June issue, turn to Lee Robert's picture, and set it by the radio. One can visualize the change in expression, and almost see him before you. I do the same for the other artists. Please use all of the pictures you can. Yours truly. D. M. Can You Read This? — My wife and I were certainly surprised when we bought the new RADIO DOINGS and found how it had changed. While it is certainly different, I am sorry to say neither of us enjoy it as much as we used to. In the first place, they way it has been printed recently is too hard to read. Maybe it is up-to-date but still it is very hard to read. The other way was much better. Yours truly, R. B. H. Off With the New Why did you change RADIO DOINGS? For several months previously I bought one every month, and liked it fine. But now it is changed so much it doesn't even seem like the same magazine. For one thing, I miss the "We Applaud" page that used to appear in the old DOINGS. The "Lowdown" is pretty good, and so is the "Chatter," but as for the rest — give me the old RADIO DOINGS every time. Truly yours, Gerald K. How About the Daily Paper? — After looking over the magazine you sent me, I decided that it was not what I wanted. I wanted something with more radio programs in it like you used to have. Personally I don't like to see the pictures of radio stars. I think it takes the joy out of radio programs. Am a D. X. fan too and I would rather have something that tells when those stations will be on etc. So please refund my money. Yours truly, Charles H. P. S. — Could you suggest to me any radio magazine which has the things I want? C. H. Agrees With Charles H — What have you done with the dandy list of programs that you used to publish in RADIO DOINGS? When the first issue of the new magazine came out they were the first thing I looked for, and what I missed most. I don't see how you expect to have a radio magazine without having programs too. "Hot Tips" are all right, but I think you should have kept the programs too. Let's have more programs! Sincerely, Amos M. Another Booster — Just a line to let you know how much we have enjoyed the last few copies of the new RADIO DOINGS. Our whole family are great radio fans, and your magazine seems to add so much to the personalities and interest of the radio stars. With best regards, Mrs. Elsie L. It's One of Ours Too — I was very much interested in the editorial "Behind the Program" in the June RADIO DOINGS. It expresses my own opinion of radio advertising very nicely. Every once in a while I hear someone say "There is too much advertising on the radio. Why don't they cut it out." They don't stop to think that if it weren't for the companies who pay for the programs that there wouldn't be any radio broadcasting, unless we were all required to pay a tax on our sets. And these people who talk about doing away with advertising on the air would be the first ones to kick about paying out their own money for radio entertainment. I'll admit that there may be some advertising on the radio that is very tiresome, but all you have to do is turn to another station. Some of the advertising, on the other hand, is worked up so cleverly that one hardly realizes that it is advertising. I seldom write letters to magazines, but I felt that I did want to say something about this matter, because it is one of my pet theories. Sincerely, Mrs. Harry S. Diet for the Family — Congratulations on the new RADIO DOINGS ! Our whole family— seven of us — devour it from cover to cover. Even Eddie, age five, loves to look at the pictures. The articles are all interesting, and we think it quite wonderful to read about the artists we enjoy so much over the air. Sincerely, Mrs. E. B. THERE'S STILL TIME To Get 6 Months' Subscription to Radio Doings for Only $* Q0 RADIO DOINGS, 1220 Maple Ave., Los Angeles, Cali . Here's my dollar — you will send the Doings to me at ' Special address below, for six months: Offer Name Street Address City , RADIO DOINGS