Radio Mirror (Nov 1936-Apr 1937)

RADIO MIRROR What Happens to Your Sweepstakes Entry? the job. After your card has been counted and the postmark checked to make sure which week's contest it is entered in, it is stacked carefully with the other millions of cards that have come in during the past six days. By noon on Monday, your Hit Parade statisticians have completed compilations of data which tell them the names of the fifteen most popular songs for the preceding week. Large cards bearing the names of the three top songs are rushed to the hundreds of girls and men who check the cards for winners. These people — they sit at long rows of tables that fill two of the three floors used for "Sweepstakes" business — begin immediately the task of checking the entries. One comes to your card after a while. If you have been right in your selections, it is placed on the growing stack of winners; if you have missed, it is placed among the losers. Then, to make sure no one has been cheated, both stacks are gone over again. All fair and square. The work isn't over with that. Not by a long shot. If you have been right in your predictions, you must get your reward: a carton of 200 cigarettes; if you have not, it must be made simple for you to try again. In any event, Your Hit Parade wants to return to you the penny stamp you bought when you sent in your original entry. So, on one of the three floors in the American Tobacco Company building, men sort the cards that have been checked into compartments denoting the state and city from which they came. To each win (Continued from page 22) ner is sent an announcement that he has won and will receive his carton of cigarettes; each winner also receives a folder bearing his stamp and a card that gives him a chance to enter the following week. That's done right there in the building, and there have been as many as 300,000 winners in one week. Seven addressing agencies take care of the losers. They send to each one a folder which bears the invested stamp and a card upon which the contestant can list his choices for the following week. That costs a flock of money right there in returning those stamps. Just $50,000 a week. And $50,000 a week more just for postage to get the stamp back to you. fSAID you are the contestants and the judges, too. You are. America is playing the game and, at the same time, America spins the wheel by which the standings are decided. You try to forecast wh.at America likes; at the same time, America — by buying records and sheet music and asking to hear numbers played — is making up its mind. Your Hit Parade takes no chances as it tabulates America's favorites, allows for no guess work. If you send in your selections on Saturday night, the compilers have already been working four days to find out how close you'll come. They don't know any better than you do. Probably not as well, until the last returns are in. Their investigations begin, as far as the standings for each Wednesday and Saturday are concerned, on the preceding Wednesday. They work with four sources of information. The sale of sheet music is the first. They receive a report covering the flow of sheet music from the wholesalers to the retailers for the week ending on Wednesday and another report telling of the sales of twenty representative retail shops for the same period. Those, together with the Billboard magazine survey of sheet music, indicate the standings in that respect. The second source of information is the sale of recordings. Reports are supplied to Your Hit Parade by all the big recording companies. Then there is another indication of the popularity of a song. On Friday morning, the Music Corporation of America phones in an interesting survey. From forty to sixty bandleaders playing in hotels and night clubs all over the country have sent in lists of the numbers most often requested of them. Sometimes those lists will shift the standings a little; sometimes they will serve to entrench more firmly numbers that have been slipping. The fourth factor in this search for fifteen songs is a survey conducted by Your Hit Parade itself. It is constantly being carried on in every important city in America. Special listeners tabulate the number of times a song is played on network and big independent stations. This report comes in on Friday, too. There you are, and it's right as rain from the beginning. All you must do is be clever enough to name the three most popular tunes and the 200 cigarettes are yours. CANT YOU SAY NO BUX JOE I SAID WE'P 60 BE ' CAUSE I THOUGHT YOU'D LIKE J IT-VOU A/EVER USEP TO JU5T SIT AROUND AND PO NOTHING EVERY MGUT, I KNOW, PEG -/ BUT, GO$H-\ NEVER W/USEDTOFEEL 1*0P06G0NEP i TIRED ALU .THE TIME..., NEXT EVENING hV LISTEN. OLD MAN I'LL \ BET WHAT YOU NEED PILL1 WI5HI HAPWUR\ 1$ FLEKCHMANN'S DRIVE. I CANT GET YEAST IT -5ET ME UP ANVTHING "THROUGH / FINE WHEN IWASALL LATELY I OUGHT TO BE /T1REP OUT ANP RUNWORKING TO-A/IGMT XOOWN UKE YOU ARE BUT-^/ fefe A now/ VACATION NOTHING / / TOOK BILL EVANS'. TIP ABOUT EATING YEASTANP HEBE / AM FEELING LIKE A REGULAR FELLOW AGAIN/ BUCK'SI'M NOT RUN-POVWM-/M OVERWOCKEP/ n 5URE-WEALL 5AY THAT-BUT My POCTOR EXPLA/NEP / FELT ALL WA5MEP OUT BECAUSE MY BLOOP WA5 POOR. HE SAIP YEAST WOULP PEP ME UP. BETTER TRY IT, JOE DON'T LET POOR BLOOD KEEP YOU FEELING BELOW PAR AFTER the hot summer XjL months are over, many people find they feel tired and let-down. Usually, doctors say when you feel like this, it's because your blood is "underfed." It no longer carries enough nourishment to the muscles and nerves. Fleischmann's Yeast supplies your blood with vitamins and other food elements. Then more and better nourishment is carried to your tissues. Eat 3 cakes daily, }4 hour before meals — plain, or in a little water! Start today! FuEISCMMANN'S FRESH YEAST CONTAINS 4 VITAMINS IN APPITION TO HOBMONE-UKE SUB5TANCES, WMkTH MELP TME 0OPV 6ET GREATER VAIUE raOM. THE FOOP you EAT, ANP 6BT XT FASTER IT'S YOUR BLOOP THAT wFEEPS"VOURBOpy.~ One of the important functions of your blood stream is to carry nourishment from your food to the muscle and nerve tissues of your entire body. When you find you get overtired at the least extra effort, it is usually a sign that your blood is not supplied with enough food for your tissues. What you need is something to help your blood get more nourishment from your food. Copyright, 1936. Standard Brands Incorporated