Radio mirror (Nov 1936-Apr 1937)

RADIO MIRROR ® Y CLOPAYS LOOK COSTLY ..WEAR AMAZINGLY SoEve Clean Window Shade Problem . . • Easiest Way on Record IN actual tests, 3 out of 4 people seeing a new Lintone processed 15c Clopay beside a $1.50 shade only four feet away thought the Clopay was the cloth shade. That's remarkable evidence that Clopay Lintone has a beauty usually found only in more expensive shades. _ Yes, all Clopay window shades have a rich appearance which belies their small price. And they wear wonderfully, as millions of women have already proved. So why pay big prices for shades, when ALREADY KNOW 15c Clopays "fill the bill" completely? Made of a tough, yet pliable fibre material, by a special process, Clopays just don't crack, ravel or pinhole. They hang straight, roll evenly, wear longer than ordinary shades. And Clopay' s price is so small that you actually get 10 shades for the price of one. You can afford to replace soiled shades frequently and have windows always attractive. So see the new Clopays now in leading 5c and 10c and neighborhood stores. Smart patterns and solid colors. Write for free color samples to: The CLOPAY Corp., 1276 York St., Cincinnati, Ohio Good Housekeeping! 15* CLOPAY *PI TOS Strangely enough, it's a sucker contest too, if anyone wants to do a little shady work. It can be beaten, easily. Songs so rarely come into the first three that haven't been among the first five the week before that a guy can win by just making every combination of three possible out of the first five songs of the preceding week. There will be twenty-five combinations. The person can print those twentyfive combinations on twenty-five different blanks, sign them with twenty-five different names all at his own address — and just wait until the cigarettes come. • He'd even get his twenty-five stamps back. Of course, the simple rules of Your Hit Parade's contest ask you not to do that. But how will they know if a guy changes the names? As a matter of fact, Your Hit Parade does know — pretty well. But it's tolerant about it. It figures that if anyone wants the 200 cigarettes that badly, all right. However, the contest is not being run for those people and they aren't the ones who are getting the fun out of it. It's being run for you people who are essentially fair — who get a kick out of trying your wits on a game that offers a darn pleasant reward for success. Your Hit Parade gets so much of a bang out of seeing you get that reward, by the way, that it has added an extraspecial little surprise. It's playing fair, it believes you are, and it wants to show you how much everyone appreciates it. Because it's intended for a surprise, there aren't many who know about it yet. I wouldn't were it not for a friend of mine who sent in his selections a couple of weeks ago. HE thought he'd gotten them right — those three songs. We sat around the radio that Wednesday evening, listening to the NBC Hit Parade. Well, my friend was close. He had the first one. He had the second and third one, too, but he had them turned around! He was disappointed, all right. He flung a pillow across the room and groused about it for a minute. Then he said, "I'll get it this time," and began puzzling out the probable results for the following week. The surprise came then. After a couple of days, of course; but it came. He got a notice saying he would receive a carton of 200 cigarettes. "Some mistake here," he objected. "I didn't win." Then he looked more closely at the notice. It read: Congratulations ! Although you are not a winner on YOUR LUCKY STRIKE "SWEEPSTAKES" of this week because you failed to list the three winning songs in their correct order, you were successful in naming these songs. As a token of our appreciation of your skill and interest, we are sending you, with our compliments, one carton of 200 LUCKY STRIKE Cigarettes. Good luck to you on the next "SWEEPSTAKES." The American Tobacco Company. INCORPORATED N. Y. O. 171 He's even more convinced it's a swell contest. And so is everyone else. When radio saved her life, it created the most unique character in broadcasting. Read her story in the December issue. 70