Radio mirror (Nov 1936-Apr 1937)

RADIO M J Rr R O'Rt Yesterday's Stars — Where Are They? {Continued from page 21) For five years the Silver Masked Tenor ruled the networks, playing to capacity houses on vaudeville tours. People spent their days speculating about his identity. The wildest rumors spread: that his face had been shot away in the war; that he was blind; that he was an ex-convict. "I got proposals of marriage wherever I went." Joe White told me with a laugh. "1 had to slip out with the band, unmasked, to get away from the women who stood in line waiting for me." Today, he appears only on sustaining programs. When the mystery about his identity died down, much of the interest in his singing went with it. though he remained the same plump, good natured Irish lad with the pleasing tenor voice. As for Phil Carlin, he tired of announcing and shifted to an executive berth. Now he is sustaining program manager at NBC. where he has a chance to use his imagination daily. Why have so many radio stars vanished? Some, being pioneers, lived their day and were outmoded in their style of entertainment. Some were spoiled by the boom years and wouldn't accept less money when the bottom fell out of the radio market. THERE was Welcome Lewis, for instance. Absolutely unknown when Burt McMurty, an NBC official, heard her sing, she was welcomed to NBC at $200 a song, on an oil program. Soon she pocketed S250 a song. On commercials, of course. Sustainings, she felt, weren't good policy for a star of her magnitude. After the collapse of big salaries she refused to accept a cut. Occasionally she got a guest shot; for some time she toured vaudeville. Finally she accepted three sustaining spots a week for her Musical Scrap Book. When no sponsor rushed to sign her, she went to her home out West. Remember Tony Wons, the Homespun Philosopher? Tony sprang up five years ago, with his scrapbooks, a miscellany of poetry and philosophy based on his musings while he lay ill in an Arizona sanitarium. His daily talks over WLW in Cincinnati brought over 100.000 appreciative fan letters in one winter. His life story was printed everywhere as an inspiration to those who were sick and in despair. His scrapbooks became best sellers. CBS soon had him on contract. When it ran out, NBC starred him in a series of sketches called The House by the Side of the Road. Somehow, it failed to click as his other shows had. Today Tony Wons is on a local station, WLS in Chicago. And he seems utterly content to spend the rest of his time on his farm in Wisconsin. And then there's the last of Barnum's circus clowns. Uncle Bob Sherwood, who brought to radio some of the glamor of life under a tent. How the kids chortled with glee over his Old Dixie Circus, with his dramatic sketches of circus adventures! And some of us older kids loved them, too. Retiring from radio in 1934 Uncle Bob opened Bob Sherwood's Book Shop in lower Manhattan, which he still owns. 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