Radio mirror (Nov 1936-Apr 1937)

RADIO MIRROR Hard Your LoveJinesS Travel the High Road to Romance What have shoes to do with romance? Look at any woman who's been "on her feet"' all day in ordinary shoes... then you'll know. Her loveliness is marred by telltale lines of fatigue. She is tired. Uninterested and uninteresting. Don't let this happen to you. Wear Perfect Eze, the shoes whose charming styles flatter your feet and whose special patented feature absorbs all shocks and jars of walking. If energy and youthful enthusiasm are important to you, begin now to guard your loveliness with every step you take. Wear Perfect Eze for every occasion. Patented cellular filler between outerand inner eole contains thousands of air "pockets" which absorb all jars and jolts, bumps and shocks. TSIOW— Perfect Eze Shoes for Men $/Z5<> CENTRAL SHOE COMPANY • • ST. LOUIS, MO., U.S. Ida Bailey Allen's Famous Cook Book 1500 RECIPES This 196-page volume by one of the world's most famed food and cooking experts contains just the information you are looking for: How to Measure, Correct Temperatures for all types of cooking, Diet Hints, Correct Serving, Meal Planning, etc. Over one and a half million copies have already been sold in stores throughout the country. Board covers, with new type convenient index, and flexible wire binding. Send 25c in stamps or coin (wrap carefully) to: Margaret Simpson, RADIO MIRROR Magazine, 1926 Broadway, New York City Your book will arrive promptly, postage prepaid FOREST FIRE RADIO LAMP Forest fire in full colors seems to really burn. Smoke and flames rise through the trees — reflect on the lake. This striking effect is created by an automatic revolving cylinder inside. Amazes and delights everyone. A novel and beautiful lamp. Picture is a handsome reproduction of oil painting on parchment. Artistic metal top and base. Full size. Complete, ready to plug in. Now Only 1 00 Send $1.00 bill or money order for prompt shipment, postage paid. PRINT your name and address plainly. No lamps shipped C. O. D. or on approval. GIFT SPECIAL Special discount to those who order several. Dozen lots, $10. Six, $5.50. Shipped postpaid to you or to separate addresses. IGNITION COMPANY fO Tompselte Ave. Omaha, Nebr. NIAGARA FALLS LAMP Beautiful new picture Falls really seems to flow. Price same as above. the Dream Girl, for Prince Albert Tobacco, she enchanted us with her lovely sentimental songs. Men sent her beautiful bracelets and flowers; she was wined and dined. Babies were named for her. Streets were named for her. When Prince Albert went off the air, her reign ended. Hers is one of the most unusual stories in radio history. At the same time that she was singing for Prince Albert over NBC, Morton Downey was singing for Camel cigarettes, over CBS. Both tobacco accounts were owned by the same corporation. Imagine the chagrin of the sponsor when letters poured in from all over the country, commenting on the similarity between the voices of Downey and Alice Joy. Some people even confused them. Since sales of Camels were more important to the sponsor, the Prince Albert program was withdrawn. And without the romance connected with the Dream Girl idea, Alice Joy lost most of her fans. For a year she was off the air. When she came back for Real Silk, two years ago, she couldn't win back her former popularity. Today, she's heard on a sustaining program over NBC. I wonder if the radio audience today cares so intensely about its favorites as it did a decade ago. Would you petition the governor to release a criminal, if you liked his piano playing? THAT'S just what loyal fans did for Harry Snodgrass. Harrv. sojourning in the state penitentiary in Jefferson City, Missouri, broadcast frequently from the prison. So enjoyable were his programs that thousands of fans pitied him and set about obtaining a pardon for him. And strange as it may seem, they actually succeeded. For a time, he made personal appearances and broadcasts throughout the middle West. But soon the fans lost interest in the ex-convict, and he disappeared from the network. Today he's said to be running a little furniture store down South. Perhaps you don't recall the singing of Billy Hillpot and Scrappy Lambert, but I bet you remember their pictures, those two Smith Brothers with their trailing black whiskers? Straight out of Rutgers College they landed on the air as the original Smith Brothers, ten years ago. After awhile someone whispered in Billy Hillpot's ear that he was wasting his time in radio. With his looks, John Gilbert wouldn't stand a chance. So the team separated. Scrappy remaining on the air, Billy going to Hollywood. Under the the name of Billy Hughes. Billy tried pictures; but in spite of his friends' predictions, he didn't make good. The Smith Brothers company welcomed him back again, and whenever they put on a series, he and Scrappy took their original roles. Today Scrappy's with various quartets, among them the Lucky Strike Singers. And so strange are the quirks of Fate that Billy Hillpot, his old partner, is production man on the Lucky Strike show. What's become of Firestone's favorite tenor, Franklyn Bauer? The story goes that it was a quarrel with Harvey Firstone himself, over his appearance at a gigantic celebration in honor of Thomas Edison, that ended this phase of his career. Firestone had asked to contribute his services. Franklyn thought he should be paid. When Bauer's contract expired his sponsor did not renew it. After that it w.s difficult for Bauer to get big jobs. He tried the movies, grand opera in Europe, 78