Radio Mirror (Nov 1936-Apr 1937)

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I enclose 10c for each as checked to cover packaging and mailing. Name Street City. . .Slate. □ Powder OCreole D Natural □ Peach □ Rachelle □ Blanche □ Suntan Q Brunette Q Lipstick □ Light D Medium D Dark □ Orange □ Raspberry □ Hollywood Mask What's New on Radio Row (Continued from page 6) campaign to start that week and they wanted a radio show to go with it, so they collected an hour of stellar material and decided to begin the series that night anyway. This is being written before the debut of the series, and Fred is expected to be back September 7, so the plan is to let him say just a few words to the listeners and save his singing and dancing for the following weeks. Whether or not that's the way it will work out you'll know by the time you read this . . . Incidentally, Johnny Green, one of Fred's old friends and conductor of the program, gives you a new slant on this newest of radio stars in "That Irresistible Mr. Astaire" on page 32. ■■¥ # £ REED KENNEDY, the young baritone on CBS' new Heinz Magazine of the Air, is the former business man who gave up a promising career to seek success in singing. Hasn't done so badly, either — besides his Heinz stunt he's to do seven guest appearances during the winter with the Pittsburgh Symphony Orchestra for its glass-company sponsor, and as this is written he's being considered for the coming Coca-Cola show . . . The dramatic serial, Trouble House, which forms part of the Heinz Magazine, is by Elaine Sterne Carrington, author of Pepper Young's Family. SELECT any book from Rupert Hughes' collection of more than thirty thousand volumes, and you can tell at once whether or not he has read it. The Camel Caravan master of ceremonies is a margin-marker-upper. As he reads he jots down in pencil his opinions and comments. All of which ought to make the contents of his library a valuable collector's item some day. T%TAT SH1LKRET, CBS orchestra coni^l ductor, got into difficulties recently over, of all things, an autographed phonograph record. He made the record, a gold one, specially for the Emperor of Japan, and when he was asked to autograph it, wrote across the label: "To His Highness, the Emperor, from Nathaniel Shilkret." The record was sent off to Japan, but came rolling right back again, with a definite request that Nat change the autograph since only the Emperor himself is permitted to write the Imperial name! HOPES AND PLANS KATE SMITH is seriously considering a trip to Hollywood this fall. Purpose: to take a featured role in a forthcoming Shirley Temple picture. The idea has sounded like a good one to Shirley's bosses for several months, but things only recently got past the discussion stage . . . Mrs. Gertrude Berg, creator of The Goldbergs and The House of Glass, is working on an entirely new script program for the new season . . . Ted Malone's many fans will be glad to hear that he has secured a' sponsor — Hind's Honey and Almond Cream, Monday through Friday at 12:15 on CBS . . . The Chesterfield dance program, with Andre Kostelanetz' orchestra and Kay Thompson, will probably continue through the winter — or at least a similar program with slightly different personnel . . . The Columbia Workshop ex perimental dramas, which Irving Reiser produces on a sustaining basis, will also continue well into the fall. RADIO ROWS sympathy went out to Alice Reinheart, one of its bestknown dramatic actresses, when her father died on July 22. A few days later a further tragedy threatened, when her mother was taken to the hospital suffering from pneumonia. Fortunately, however, Mrs. Reinheart recovered and was able to return home about the middle of August. SOME day, everybody connected with the Lux Theater is convinced, there is going to be no famous guest star waiting for you when you tune in of a Monday night. Already there have been several instances when picture stars, lacking radio's training in punctuality, have very nearly been late to broadcast. Eventually, one of them is going to be late, and when that happens not even our Hollywood spies know what the Lux people will do . . . Cecil B. DeMille, the famous director, is growing more interested in radio by the week. He's invariably on hand at Lux rehearsals— and not just the final rehearsals either; he has virtually given up the weekend cruises on his yacht which he used to love so; and he's always trying to think up new methods of radio presentation. All of which should convince the skeptics who claimed that DeMille was engaged merely as a glorified master of ceremonies. Incidentally, it's amusing to note that C. B. shows most interest of all in sound effects — not the methods of producing the effects, but the right sounds for the right spot in the play. ANEW high in commuting to work was set throughout the summer by Willie Morris, the young soprano ot NBC's Fireside Recitals. She used the air to travel back and forth each week between New York and her home in Mexico, Missouri, where her parents live and where she'd rather be than anywhere else. In winter, of course, she'll remain in New York. Willie is presenting a very svelt figure to the eyes of the world now, too— what little spare time she had in Manhattan she spent in a gymnasium, and lost ten pounds in a month. The American Radiator Company, the Fireside Recital sponsors, has hired Willie to be its star for another year. PRESS-TIME FLASHES BERN1CE CLAIRE had to refuse two offers to make pictures in London this summer. She's the star of two weekly programs, Melodiana and Waltz Time, and you never can tell — sometimes it's out of sight out of mind, and she didn't know but what she might return to find her radio spots filled . . . The Chevrolet hour starring Rubinoff, his violin, Jan Peerce, Virginia Rea and Graham McNamee, will be back early in October, occupying the Sunday 6:30 position on Columbia's schedule. Rubinoff has been busy during the summer conducting symphony orchestras here and there throughout the country . . . Rudy Vallee, as of the latest report, still wasn't sure whether he'd appear this winter in a Broadway musical, a Hollywood movie, or both. If you've read the story about him on page 18, 86