Radio Mirror (Nov 1936-Apr 1937)

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I mm mm • BY LENOX RILEY LOHR, PRESIDENT OF THE NATIONAL BROADCASTING CO. — GUEST EDITOR ^f EN years ago this month the National Broadcasting Company was born. Its inaugural program was carried to the comparatively few radio-equipped homes over a network of nineteen stations. Today, our two networks serve three-fourths of the nation's homes through the facilities of one hundred stations. I see two major objectives for the company in the years ahead. The first is the continual improvement of programs. In the final analysis, our real product is that which comes out of the loudspeaker. Our future success will be measured by the ability to give to the American public the programs that it wants. There will continue to be a search for. better program ideas and better talent. The second objective is the improvement of our technical facilities. Higher fidelity of reception and greater coverage are necessary components of listener enjoyment and a more universal use of radio. Engineering advances to provide increased circulation are undoubtedly before us, with the possibilities of television not far behind. Still other developments of our parent company, the Radio Corporation of America, are being tested in the laboratory. Radio is a young art, with its future largely before it. The National Broadcasting Company faces its second decade with confidence and it is with assurance of still greater enjoyment and benefit that the readers of Radio Mirror and all other radio listeners may look forward to another ten years of broadcasting. For, whatever the future may hold in store, maintaining its integrity with its listeners must always be radio's first and greatest concern.