Radio mirror (Nov 1936-Apr 1937)

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These starlets are on the Pageant of youth program. Turn to page fifty-two. By WELDON MELICK mmmm HERE is radio talent coming from in the future? That problem is putting circles under the eyes of network executives. And unless it is answered satisfactorily in the next few years, it will put circles under their bank balances as well. The best talent now on the air was recruited from vaudeville. But all the cream has been skimmed from that source, and vaudeville is so much a thing of the past it's developing no new names. There was hope for a time that the amateur hours would disgorge Jolsons and Brices by the dozen. But the winners were offered no contracts, except to tour with Unit No. 7, earning enough to get bed and board, after which they returned to their old jobs, if others hadn't already grabbed them in the meantime. Round and round they went, and no one gained. This season has seen feverish raids on picture talent, but exhibitors are already complaining that people don't go to WHAT IS RADIO DOING TO CREATE NEW STARS FOR THE