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BUSINESS ... the stage . . . teaching . . . other professions . . . each is a field sizzling with fierce competition in which no quarter is asked and none given. Who has the better chance of getting ahead — a girl whose breath is sweet and fresh or one whose breath is a continual offense to others?
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Be Ever On Guard
Common sense gives you the answer. Today only the dull and stupid fail to recognize the threat of halitosis (bad breath) and the harm it can do. The fastidious, the intelligent appraise it for what it is — a constant menace that may be present one day and absent the next. They are continually on guard against it.
There has always been one safe product especially fitted to correct halitosis pleasantly and promptly. Its name is Listerine, and it is the pleasantest tasting, most delightful mouth wash you can use.
When you rinse your mouth with Listerine here is what happens.
Four Benefits
(1) Fermentation of tiny food particles (the major cause of breath odors) is instantly halted.
(2) Decaying matter is swept from large areas on mouth, gum, and tooth surfaces.
(3) Millions of bacteria capable of causing odors are destroyed outright.
(4) The breath itself — indeed, the entire mouth — is freshened and sweetened.
Imitations Fail
Many imitations of it have failed either because they could not do what Listerine does; because they did not meet standard requirements for an antiseptic; or because they were too strong, too harsh, or too bitter to be tolerated.
Of the imitations that remain, a very large number lack Listerine's speedy action and efficiency.
Don't Offend Others
When you want such freshening and deodorizing effect without danger, use Listerine. Use it every morning and every night, and between times before business and social engagements, so that you do not offend. LatnbertPharmacalCo.tSt.LouiSyMo.
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use LISTERINE