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ADD TO THE PLEASURES
RADIO'S DANCE BANDS
BRING YOU BY A TRIP
BEHIND THE SCENES
..' :..
When the King's cation they were Darby, and Bud
NEW York got off to a good start this season with a record number of openings. In case you don't know, openings are the gala first nights for the band boys when they move into new spots, and their success is usually attendant upon the number of celebrities present. When Guy Lombardo bowed into the Roosevelt, for instance, among those present were Franklin D. Roosevelt, Jr., Harry Richman, Abe Lyman, Russ Morgan, Belle Baker, Benny Goodman, Helen Ward, Frank Black, Patti Pickens, and Jimmy Farrell, just to name a few. But a record was chalked up when three openings occurred in one night and had the song pluggers running around in circles. The three bands bowing in were Mai Hallett, Russ Morgan and Johnny Hamp. Among others crowding in more or less at once were Will Osborne, Shep Fields, Ozzie Nelson, Eddy Duchin, Benny Goodman, Ray Noble, Artie Shaw
and many more.
* * *
IS Paul Whiteman going high hat? He is to be guest conductor of the Philadelphia Orchestra for three concerts this season, two in Philadelphia and one in New York. Paul has probably helped more up and coming American composers than any other maestro. He was the first to play Gershwin's "Rhapsody in Blue" and has first-timed a lot of works that have since made their composers famous. Paul is doing his bit for our American Bachs and Beethovens. Rudy Vallee is-working on an ambitious plan to bring to light all worthy musical talent in America. He wants to have every child measured musically so that those who have what it takes will be discovered early and encouraged. Rudy claims it was just sheer persistence that got him where he is. As a boy when he took to tooting a sax all over the house his parents did not tumble to the fact that he had any unusual talent. They thought it was excess energy. In fact, his father was disappointed that he did not become a chemist. Rudy believes a lot of talent is just going to waste and he hopes his plan will discover it.
40
Men returned to their old home town of Hollywood for a vagreeted by Dick Powell. Above are Rad Robinson, Dick, Ken Lyon. The fourth member, Jon Dodson, isn't in the picture.
A DISTINCTIVE style, some means of identification on the air — that's worth a million to any band. Will Osborne is getting a big build up with his "slide music" using slippery horns. Artie Shaw is doing a lot with his strings. Of course, you recognize Guy Lombardo immediately on the air without benefit of announcement, and Wayne King. Air trade-marks are the makings of bands nowadays.
Radio listeners don't realize it, but the . bands try to develop "appearance trade-marks" too. Clyde Lucas has one of the smartest looking bands, all in full dress suits. Casa Loma is another all-tails band. Guy Lombardo wears a red Eton jacket and makes a splash of color. Benny Kreuger affects a yellow full dress coat while Al Donahue and his boys appear in bright blue coats.
SUCCESS STORY
SHE'D never been on the air before, in fact, had never been in a broadcasting studio before she walked into NBC just as though she were somebody and asked for an audition. Waiting her turn in line, she finally got to the