Radio mirror (Nov 1936-Apr 1937)

RADIO M I RROR Try Your Luck and Be Lucky Ever After ! The Right Shade of Face Powder Will Add the Final Touch to Your Personality All women and girls make up. But plenty of them need to be made over! Yes, positively. They're hiding the loveliness Nature gave them and quenching the vital spark of personality with a drab, dull, dead shade of face powder. What they need is a shade that flatters, that gives them the young, alive, vivid look that never fails to attract. How sure are you that you're using the right shade of face powder? Even if you think you're satisfied — there may be another shade that would create a "you" no one has ever seen before! You're An Individual, Not A Type! Don't be old-fashioned and choose your shade by type or coloring. You aren't a type. You're yourself and nobody else. Choose your shade according to which is most becoming to you, before your own mirror. And the only way to do this intelligently is to try on all five Basic Shades, one after the other. So new— so true is this new way of finding your true shade that I offer to prove every word at my expense. I will, therefore, send you all five shades of my Lady Esther Face Powder free of charge and obligation. When you get the five shades, try all five on. Don't think that your choice must be confined to any one or two shades. As I say, try on all five. Maybe the very shade you think least suited to you is really your most becoming, your most flattering. Stays On For 4 Hours When you make the shade test of Lady Esther Face Powder, I want you to notice, too, how smooth this face powder is — how evenly it goes on and how long it holds. By actual test, you will find this face powder adheres for four hours or more without getting shiny. Write today for all five shades of Lady Esther Face Powder which I offer free. With the five shades of Lady Esther Face Powder I will also send you a 7-days' tube of Lady Esther Face Cream. The coupon brings both the powder and cream. FREE (You can paste this on a penny postcard.) (29) Lady Jisther, -2034 Ridge Avenue, Evanston, Illinois. Please send me by return mail a liberal supply of all five shades of Lady Esther Face Powder; also a 7-days* supply of your Lady Esther Four -Purpose Face Cream. Name . . City_ _ State _ (If you live in Canada, write Lady Esther, Ltd., Toronto, Ont.) had been several changes of residence, and many changes of school. Floyd never did manage to graduate from any school. In his own mind there was no question of the sort of job he wanted. He was supremely interested in just one thingpeople. All his life he had been eaten up by an avid curiosity to know what was going on around him. In those days, reporters hadn't become quite respectable. At worst, they were considered drunken and irresponsible; at best, they kept irregular hours and didn't make much money. Like many parents who are occasionally guilty of instability themselves, Edward Gibbons wanted his son to settle down to a good, safe, profitable occupation, and he objected strenuously to Floyd's newspaper ambitions. Mrs. Gibbons, as always, understood, and it was with the knowledge of her approval that Floyd got himself a nine-dollar-a-week job on the Minneapolis Daily News. UNDER the guidance of the News' editor, William G. Shepherd, he thought he was on his way to becoming a good newspaper man. Then, three weeks after he got the job, Shepherd called him into his office. "Get your pay from the front office." Shepherd said gruffly, "and don't come back. You're fired!" He didn't offer any explanation, either. Minneapolis couldn't hold Floyd after that. He felt as if everybody in the town must know he'd been fired from his first newspaper job. He packed up, said goodby to his parents, and went to Milwaukee, where he got another job on another paper. They didn't fire him there, and before long there was a story on his paper's front page — "By Floyd Phillips Gibbons." He cut it out and sent it home to his mother, sure that she would be as proud of that by-line as he was; hoping, maybe, that William G. Shepherd would somehow get to see it and realize what a good newspaperman he'd let slip through his fingers. Years later, after the war. Floyd had his chance to see Shepherd again. It was in Rock Island, Illinois. Floyd had made his fame, and he was on a lecture-tour. The night he spoke in Rock Island, Shepherd was speaking there too. After their lecture engagements Floyd and Shepherd met and boarded the train to Chicago together. Yes, Shepherd remembered Floyd, all right, and there was no fake in his pleasure at Floyd's success. They sat in a Pullman compartment, smoking and talking. Floyd was itching to ask why Shepherd had fired him, but he didn't. He waited, and at last the answer came. "I suppose you've often wondered why I fired you, back there on the News?" Shepherd asked, over the second highball. "I supposed because I was no good." "No, that wasn't the reason. I knew you had it in you to be a reporter. There was a man with a lot of advertising connections who came into the business office and demanded that we fire you, so hard and so fast you'd never bounce back. Because he was a pretty powerful fellow in advertising, we thought we'd better do as he asked . . . That man was your father. He said he didn't want you to be a lousy, half-starved reporter." Floyd Gibbons' father would never have had Floyd fired from his first job if he'd known that by doing so he was starting his son on the road which led to greater and more dangerous adventures. Sleepless nights and burning days with Villa's army in Mexico — a torpedoed ship in the dead of night — horror and bloodshed in the World War — all are in the second instalment— next month. 60