Radio mirror (Nov 1936-Apr 1937)

RADIO MIRROR How to be a Modern Cinderella (Continued from page 46) to her original figure requirements. In our salon, we work on the individual frameline, not trying to make her figure into a standard, average pattern but endeavoring to bring out all the individual beauty of her body. We have reduced women from a size 42 to a size 18, when they had only hoped to become a size 20 — because we discovered, after we had removed those camouflaging rolls of fat, that nature had really intended her to be a size 18! "The most frequent troubles which afflict the modern woman are a lazy, sluggish circulation and, subsequently, a poor distribution of fat on the body, because it has a tendency to settle on portions of the anatomy easily and quickly reached by the blood stream — usually the abdomen and hips. In body sculpture, we rely on two factors: manipulation and our own formulae of solutions. The manipulations are designed to accomplish three results: bringing up the circulation, breaking down fatty cells, and relaxing the nervous system. It is not Swedish massage, which, generally speaking, is prescribed by doctors to correct certain conditions. There are no faddish diets, no sweltering steam baths, no violent exercise. Ordinarily, however, we do advise a balanced menu for our clients, one which supplies the deficiencies in their diet, rather than eliminating certain types of food. lYNN'S story is inspiring, indeed, but it's ■» even more inspiring to go through Miss Radow's salon, to see the hundreds of charts of her clients, many of whom have been reduced even more spectacularly. Incidentally, Miss Radow is not particularly interested in bringing down the weight (unless it's obviously excessive, of course) but in perfecting the actual measurement by inches of the various parts of the body. Some of the charts will show you that a ciient has reduced from five to seven inches around her bust, waist, hips and thighs, and yet has only lost six pounds. No menace to health there, but oh! what a change in the figure! It all goes to show that we don't need to accept the dumpy or stringy figures we seem to have been born with. Proper attention to the food we eat will help, proper rest, proper posture, wholesome exercise to stimulate that lagging circulation, even the way we take our baths and clean our faces will count. But no one will really notice your new figure, your better proportions, unless you show them off in well-chosen clothes. Just look at the difference in Lynn's early costume and the smart new ensemble which came from the store where she was "rebuilt." A well-chosen wardrobe depends on two things (no. not money, not original creations) — a normal figure to dress and good taste to dress it with. Wouldn't you like to have Zelda Radow's suggestions for a home beauty regime, including simple exercises for stimulating circulation, daily facials which require only such creams and ingredients as you already have on hand, instructions for making beauty masques and pimple treatments and chin straps at home — as ■well as the four weeks' balanced menu ■which Lynn Merrill followed when she ■was remodeled to scale? You can have all of these free, fust address your query (and a large self-addressed envelope, please!) to Joyce Anderson, Radio Mirror, 122 East 42nd Street, New York City It wasn't the Gold that froze him s^ 'twas the sight of 'I her Rough Chapped Hands I NEARLY CRIED when Dave complained about my hands. I hated them myself-all harsh and red. They stayed rough all winter, no matter what I put on them . . THENA FRIEND TOLD ME Jergens Lotion softens hands in no time. I turned to Jergens— and a few days later Dave whispered ... "I love your hands. They feel so soft." but Jergens brought about an early Thaw ! HANDS can be thrilling when they're soft and smooth. But cold, wind and water take the natural moisture from hand skin — make it likely to chap and roughen. And most women wash their hands eight times a day, they say — have them in water eight times more. But Jergens Lotion heals and softens dry, harsh hands amazingly fast. Why ? . . . Because Jergens goes into the skin cells more effectively than other lotions tested, and swiftly puts back lost moisture. Besides — Jergens contains two special ingredients, used by doctors. Bed, rough, chapped skin is made soft, white and fine in just a few applications. Jergens is never sticky. Use Jergens faithfully. At all drug, department, 10^ stores. Jergens LanoN "pREE! GENEROUS SAMPLE Prove for yourself how swiftly and thoroughly Jergens goes into the skin, conserves and renews the girlish softness of your hands. The Andrew Jergens Co., 1725 Alfred Street, Cincinnati, O. (In Canada — Perth, Ontario). Name . . PLEASE PRINT Address 63