Radio mirror (Nov 1936-Apr 1937)

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Thi9 great author knew the power of women— better than most women do. Men are helpless in the hands of women who really know how to handle them. You have such" powers. You can develop and use them to win a husband, a home and happiness. Read the secrets of "Fascinating Womanhood" a daring book which shows how women attract men by using the simple Jaws of man's psychology. Don't let romance and love pass you by. Send us only 10c and we will send you the booklet entitled "Secrets of Fascinating 'Womanhood" — an Interesting synopsis of the revelations in "Fascinating Womanhood." Sent in plain wrapper. Psychology Press, Dept. 32S-A.B85 Kingsland Avenue, St. Louis, Mo. 68 Her three children, Sam, Ethel and Jackie, were born within four years after her marriage. Ethel Barrymore became America's favorite young mother as well as its favorite actress. Ten days after Jackie's birth she was starring brightly in "Tante" and in the full bloom of motherhood she was said to be more beautiful at that time than she had ever been in her career. It was Ethel Barrymore who first brought class with a capital C to the movies. Prior to her going to Hollywood in 1914 few of the first rate stage folk had deigned to give the lowly flickers a tumble, but with the Barrymore sanction on silents the Broadway-to-Hollywood stream began to flow. Her pictures were tremendously successful. For six years she deserted the stage for movies and vaudeville until one day — another typical Barrymore episode — she stated to the world, "I hate Hollywood! It would take several books to record its stupidities!" With that she swished out of California. She returned, it is true, to make one opus, "Rasputin," with John and Lionel a few years ago, but only under great persuasion from her brothers. With the announcement of her retirement from the stage — and there will be no annual farewell tours, either — on the Ben Bernie program last August, Ethel Barrymore caused another furor in the theatrical world. News reporters calling at her Mamaroneck home the following morning came away with highly varied statements. To some, it turned out, she had stated that she was definitely not retiring and to others she had stated that she definitely bad retired and it was all very confusing. The explanation of it seems to be that she was using her woman's prerogative of changing her mind between calls and from moment to moment she wasn't exactly sure herself whether she was on the active or retired stage list. Now, however, it's a settled matter. The First Actress of the American Stage will devote herself herewith to radio and the coaching of promising young actors and actresses. "The truth," she explained to me, "is that I'm tired. Tired not of acting but of traveling, and the stage means incessant travel. I want some time to enjoy my children and garden and books here in the country. Radio will give me that time. Anybody who says one dramatic radio program a week is hard work is telling a big one! I know what hard work really is; I've rehearsed and played eight shows a week for years and years and years. My radio program is merely a matter of rehearsal two afternoons a week and one nightly performance. It's fun. It's play. AND," she added, throwing her arms wide in the Barrymore gesture of exhilaration, "I'm thrilled to death and crazy about it! On the air I can be — oh, my dear — a youngster again!" You couldn't get a better picture of Ethel Barrymore than by going up to Mamaroneck to call on her. She's respected and loved by everybody in town from the taxi driver at the station to the grocer, to the filling-station keeper at the corner where her private lane turns off the Boston Post Road. Her spacious and beautiful white house, part of which is three hundred years old, is a week-end mecca for some of the biggest personages in the world of societv, the theater and radio. There is no stiff formality, no social regimen in the big house. President and Mrs. Roosevelt, her frequent guests, are referred to simply as Frank and Eleanor. Miss Barrymore lives alone with Sam, Ethel, Jack and the servants. In 1932 she was granted a divorce from her husband and given the custody of the children. On Wednesday nights, however, Mr. Colt comes regularly to have dinner and spend the evening. The things closest to Ethel Barrymore's heart are her family, her home and work. She has a legion of interests. At fifty-seven she's a very amazing woman. She didn't miss a game of the World Series last season, nor a single big New York prizefight, symphony concert or furniture exhibit. She's writing her memoirs, changing the scheme of her flower garden and-' making preparations for her school for young thespians. She doesn't go to the movies but tunes in Gang Busters "as regularly as attending church, because I think it's the best acted dramatic show on the air." The total result of all these activities is that Ethel Barrymore is as young and stimulating a personality as you'll ever meet. The only thing she has done thus far to disappoint her radio fans is refuse to allow an audience to watch her broadcast. I DO hope," she said to me, "that broadcast-goers will understand that. You see, studio audiences can't hear dramatic performances very well from where they sit. If they were there I'd have to divert myself from the microphone to speak out to them and that would hinder my performance— and I'm playing, really, to the people who tune in at home." So when you listen to her you can know she's playing solely to you and you. Not the Ethel Barrymore of now, but glamorous Ethel Barrymore of eighteen and twenty-two, and thirty will be coming right into your own home to entertain you. Times do change. That's an honor and a luxury three generations of Americans would have given their eye-teeth for. PROGRAM DOTS AND DASHES: Success of Lux's theater of the air, and Helen Hayes' Bambi series; prompted Bayer Aspirin to do something similar. ... So they hired First Lady of Stage, 57-year-old Ethel Barrymore. . . . Sister of Lionel, John, niece of John Drew, daughter of Maurice . . . Ethel was born in Philadelphia; made her stage debut 17 years later. . . . "Regular gal," says 25-year-old Albert McCleery, who adapts but does not actually write the air scripts. ... All of Miss Barrymore's famous plays are planned for ether adaptation, but she will not allow any additional dialog added. . . . There are forty such plays for radio to draw upon. . . . McCleery's job is to prune, cut out characters, delete, speed up these "dated" plays. . . . Original plays usually run 2 hours, contain 140 pages of script. . . . For radio they must last no more than 29 pages of script. . . . Her radio premiere was "Captain Jinks," and was panned by ether critics. . . . Miss Barrymore picked it for sentiment's sake. . . . In 1900 it was her first starring vehicle. . . . First radio rehearsal made everyone nervous until the great actress appeared. . . . Then they found her quite regular, anxious to have many rehearsals, and willing to listen to commercials. . . . Only time temperament flares in the Barrymore breast is when another line must be deleted from one of her favorite plays. . . . The actress has played all these roles at least 200 times each; knows from memory where the weaker lines are — what lines are show stoppers. . . . Right now sponsors are awaiting public reaction on program idea. . . . Later they might switch to a serial. . . . The star hates radio actors who "act" before the cold microphone, rustle their scripts. . . . She stands serenely still, holds her script firmly in her right hand.