Radio mirror (Nov 1936-Apr 1937)

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NAME <■ ADDRESS back the faith of our fathers. Going up and down the land, I've seen first-hand how people are suffering from low morale. Believe me it comes back when Americans get together and sing. It was late when we said goodnight. I was tired, while he was fresh as a child, vigorous and brimming with health. 1 went back into the rain, but I didn't mind it so much now. I was but slightly interested in Broadway's storm scene; for I was absorbed in his last words, the words which epitomized his dream: "If we can get America to sing there will be spiritual recovery. And that's my ambition in radio." PROGRAM DOTS AND DASHES: There are two prominently sponsored community sing programs on the airwaves. . . . One is Gillette's, the other Palmolive's. . . . Both heard on CBS, they war between each other for the title, "original." . . . Choral experts, however, laugh up their sleeves at these claims. . . . They know the first community sing was heard in Chinese temples, 6,000 years ago. . . . And 100 years ago, Louis Wilkem, a French schoolteacher, popularized them in his school classes in Paris, starting a movement that spread to working men's groups and finally became a national institution of choral societies. ... At one time in France alone, there were 3,243 choral organizations with 150,000 singers. . . . And not one sent in a box-top to become a charter member. . . . Community sings became popular a decade ago in the movie palaces of America, thanks to organist Jesse Crawford, who sandwiched them in between feature pictures and lavish stage presentations. . . . It's still being done in neighborhood movie theaters. . . . Other experts give credit to Harry Barnhart, a vaudevillian, for the revival of community sings. Actor Barnhart found he had a better act in the four-a-day when he had his audience chime in. . . . The Gillette community sing was first tried out on the regional Yankee network for ten weeks, before trying the big time. . . . Here agency men discovered that the 45 minute fiesta could stand a little comedy. . . . They hired Milton Berle, Wendell Hall, and Jones and Hare. . . . Berle works about 15 minutes on the program, then leaves the show up to the nation's assorted bathroom baritones and kitchen contraltos. . . . The most popular community sing tune is "Let Me Call You Sweetheart," written in 1910 by Leon Freedman and Beth Slater Withson. . . . "Sweetheart" has sold over 1,000,000 copies. But its royalties are turned over to Paul Pioneer, who bought the rights from Freedman, who is now a booking agent. . . . Sophisticated tunes like "Blase," "Blue Pajamas" and "Sophisticated Lady" are taboo for community sings over the air. ... So are naughty Gay Nineties numbers. The best liked are the very old ones, or the very latest tunes, as surveyed by Lucky Strike's Hit Parade Sweepstakes program. . . . Red-haired Wendell Hall enjoys appearing on community sings because he likes to hear his own creations lustily sung again. . . . One of them is "Mellow Moon;" another is "It Ain't Gonna Rain No More." . . . The best voice heard among visitors to the studio belonged to a gentleman found singing in the fourth row. ... He was Charles Hackett, tenor with the Metropolitan Opera Company. ... In movie house community sings, the audience is familiarized with the tune when the organ runs over the number first. . . . On the radio, an electrical guitar runs up a chromatic scale to reach the proper key. . . . There isn't time to play the number first. . . . The only trouble experienced on Columbia's community sings, is that sometimes the slides come on the screen upside down. . . . 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