Radio mirror (Nov 1936-Apr 1937)

cup of ice-cream to keep young son quiet so that we might enjoy our favorite program. This young man who is eight years old now, said only lately: "I sure like Mr. Crosby, Grandmother. But it seems I've been listening to him just 'bout all my life. Mother says he's a mighty good habit." Edith Buse, Hynes, Calif. $1.00 PRIZE "JUST FED UP" And now the gangster comes to radio with a vengeance! If a program needs a little pepping up, just throw in a gangster, or several gangsters! This leaves the way open to threatening letters, warning telephone calls and mysterious disappearances. Add to the gangster element the other woman angle, and you have a real knockout — so the sponsors of the majority of daytime serials think. But the public thinks otherwise. The serial quickly loses balance and humor and is dialed off by hundreds of listeners. The long standing popularity of One Man's Family is notable and should give sponsors an idea of what the public wants. We don't want gangsters and cheap melodrama! Mrs. H. Raymond Lawton, Saratoga Springs, N. Y (Continued on page 60) "Tally-ho!" That's when Portland Hoffa appears on the scene on Fred Allen's Town Hall Tonight program. "A COLD •)•> Be douhly careful about the laxative you take ! WHAT is one of the most frequent questions the doctor asks when you have a cold? It is this— "Are your bowels regular?" Doctors know how important a laxative i^ in the treatment of colds. They know, also, the importance of choosing the right laxative at this time. Before they will give any laxative their approval, they make doubly sure that it measures up to thenown strict specifications. Read these specifications. They are very important— not only during the "cold season," but all year 'round. THE DOCTOR'S TEST OF A LAXATIVE: It should be dependable. It should be mild and gentle. It should be thorough. Its merit should be proven by test of time. It should not form a habit. It should not over-act. It should not cause stomach pains. It should not nauseate or upset digestion. EX-LAX MEETS EVERY DEMAND Ex-Lax checks on every single one of these 8 specifications . . . meets every demand so fairly that many doctors use Ex-Lax in their own homes for their own families. For more than 30 years, mothers have recommended Ex-Lax to other mothers. And Ex-Lax has given complete satisfac When Nature forgets — remember EX-LAX THE ORIGINAL CHOCOLATED LAXATIVE tion, not merely to thousands of families — but to millions. It has grown, slowly but surely, to the point where today it is used by more people than any other laxative in the whole wide world. DISCOVER THE TRUTH FOR YOURSELF Anyone who has ever used Ex-Lax can explain in a moment why Ex-Lax is so universally popular. It is thorough. But it is gentle. ... It is effective. But it is mild. ... It gives you the most effective relief you could ask for. But it spares you all discomfort. No nausea. No stomach pains. No weakness. That's why it is such a favorite not only of the grown-ups, but of the youngsters, as well. EVERYONE LIKES THE TASTE OF EX-LAX Perhaps you have been taking bitter "druggy" mixtures. . . . Then change to Ex-Lax, and find out how really pleasant a good laxative can be. For Ex-Lax tastes just like delicious chocolate. It pleases the children as well as the older folks. All drug stores have Ex-Lax in 10c and 25c sizes. If you prefer, you may try it at out expense by simply mailing the coupon below for a free sample. TRY EX-LAX AT OUR EXPENSE! — " (Paste this on a penny postcard) Ex-Lax. Inc., P. O. Box 170 F-27 Times-Plaza Station, Brooklyn, N. Y. I want to try Ex-Lax. Please send free sample. Name Address.. City , Age (If you live in Canada, write Ex-Lax. Ltd., Montreal) 11