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~ WHEN SHE GOT RID OF "MIDDLE-AGE" SKIN
^.
(Yes! It threatens even girls in their twenties!)
BUT HE USED TO TELEPHONE EVERY DAY .... AND IT'S BEEN THREE WEEKS NOW !
IF 1 WERE YOU, LOIS I'D GOTO A GOOD
BEAUTY SPECIALIST AND FIND OUT WHY YOUR SKIN LOOKS
SO OLD LATELY !
■
P* ■ ^^r
WHY EMILE RECOMMENDS PALMOLIVE SOAP TO OVERCOME "MIDDLE-AGE" SKIN!
"Palmolive is made with Olive Oil, a real beauty aid. And its Olive Oil makes Palmolive's lather gentler, more soothing . . . gives it a special protective quality all its own. Thus Palmolive does more than just cleanse. It protects your skin against the loss of those precious natural oils which feed and nourish it . . . that's why Palmolive keeps your complexion soft, smooth and young!"
i^^
21 EAST 66TH STREET. NEW YORK CITY
4 WEEKS LATER — SWEETHEARTS AGAIN THANKS TO PALMOLIVE!
How Palmolive, made dry, lifeless, o
DON'T think you're safe from "MiddleAge" Skin just because you are young ! For beauty experts warn that this ugly condition threatens even girls in their twenties. So be on your guard against the first sign of dryness, coarse-texture . . . the symptons of "Middle-Age" Skin!
Use Palmolive regularly. For Palmolive, made with Olive Oil, does more than just cleanse! Its gentle protective lather prevents your skin from becoming dry, lifeless, old-looking . . . keeps your
with Olive Oil, prevents Id-looking skin
complexion soft, smooth and young
Does the soap you are using give
you this same protection? Do you
know what ingredients go into it? Are you sure it is as pure, as gentle and safe as Palmolive?
You know that Palmolive is made only from real beauty aids ... a secret and unique blend of soothing Olive and Palm Oils. That's why Palmolive, more than any other soap, promises to keep your complexion young and lovely through the years! Why not start using Palmolive Soap — today?
FOR THE DIONNE QUINS! What a beauty lesson there is for you in the fact that Dr. Dafoe chose Palmolive exclusively for the Dionne Quins! If this fine beauty soap, made with Olive Oil, is safest and gentlest for their tender skin, isn't it safest for your complexion, too?
LOIS SEES EMILE, FAMOUS NEW YORK BEAUTY EXPERT
YES, EVEN GIRLS IN THEIR EARLY TWENTIES CAN HAVE "MIDDLE-AGE SKIN . . .SKIN THAT'S TOO DRY, AND BEGINNING TO LOOK LIFELESS AND COARSE-TEXTURED. I SUGGEST THAT YOU CHANGE TO PALMOLIVE SOAP ....
MADE WITH
OLIVE OIL TO KEEP
COMPLEXIONS YOUNG
AND LOVELY