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BEGINNING with this issue, Charles Le Maire, star designer of the La Salle Fashion Show, broadcast each Thursday afternoon over NBC, will select for Radio Mirror readers the most important costumes of the month, modeled by beautiful radio personalities.
This month we've chosen Hildegarde, NBC's singer and television girl, as our model.
The Le Maire creations shown on these pages can be purchased at any of the following stores:
New York City Bergdorf Goodman
Boston, Mass Ida Claire
Bar Harbor, Me Mrs. Franklin, Inc.
Philadelphia, Pa House of Wenger
Baltimore, Md GaitherWilliams
Washington, D. C Pasternanx
Buffalo, N. Y Mabel Danahy, Inc.
Pittsburgh, Pa Win. Penn Hat Shop
Cleveland, Ohio Mary-Louise, Inc.
Detroit, Michigan Sax-Kay
Chicago. Ill Stanley-Korthack
St. Louis, Mo Madaline et Cie
Des Moines, Iowa I'ounkers Bros.
Omaha, Neb Brandeis
Kansas City, Mo Jean Coventry, Inc.
Cincinnati, Ohio. .• Vanity Fair
Indianapolis, Ind L. S. Ayrer Co.
Milwaukee, Wis Lee-Koft
Minneapolis, St. Paul Young-Quinlan
Minnesota
Norfolk, Va House of Morris
Winston Salem, N. C Diffo
Charlotte, N. C Mantaldo Inc.
Nashville, Tenn Weinberger
Atlanta, Ga Weinberger
Birmingham, Alabama Kate Falnetta, Inc.
New Orleans, La The Liluby Shop
Baton Rouge, La Elles Shoppe
Tulsa, Oklahoma Nell Jackson Inc.
Oklahoma City Kerr Dept. Store
Dallas, Texas Neiman Marcus
Houston, Texas Harlowe. Inc.
San Antonio, Texas Eda & Matilde Wolf
Denver, Colorado Gano-Downs
Salt Lake City, Utah Classique Shop
San Francisco, Calif. Ransahoff
Los Angeles, Calif Bullock'sWilshire
Portland, Oregon Meier & Frank
Seattle, Washington Helen Igoe
Spokane, Washington Haddad Inc.
Below, Hildegarde in a Bergdorf-Goodman sport dress of mustard-color imported wool fabric. It's a very smart street costume and good and warm under your winter coat. Pockets and neckline are trimmed with Persian cloth.
A Le Maire selection — it's called "Eleven o'clock on." With its small bolero you are ready for the day. You are even ready for dinner by removing the jacket to disclose the decolletage. The tiny hat goes with it.
Vhntos bv R/iv T.ee Jackson