Radio mirror (Nov 1936-Apr 1937)

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Ironized Yeast Co., Inc., Dept. 222, Atlanta, Ga. which has been on the air for five years; Betty and Bob, which is six years old, and The Romance of Helen Trent, which just had its fourth birthday. . . . The scripts are written two or three weeks in advance by a staff of writers. . . . There is a scarcity of writers of this sort of material. . . . Last year the sponsors of Grand Hotel sent out form letters to many writers asking for contributions. . . . These daytime script shows offer steady employment to radio's lesser actors ... Pay for the smaller parts is usually $20 to $35 a performance. . . . Most of the performers are out-of-towners who came to New York for work on the legitimate stage, found for one reason or another that steadier, if less artistic, work could be had on radio row. . . . Script programs have sold everything from toothpaste to rugs successfully. . . . With no studio audience or large band, these programs are lodged in the smallest of radio studios. . . . Thanks to red-headed Martha Atwell, one of radio's few women production chiefs, Rich Man's Darling actors are actually swept away by their parts. . . . Recently Ed Jerome was supposed to go through a door. When he reached his part of the script he suddenly walked right out of the studio. . . . Peggy Allenby, who is Peggy Alden in the script, ad libbed into the mike, until another actor rushed out of the studio to bring Ed back in again . . . While waiting their turn, during rehearsal, the cast is as restive as a neighborhood sewing circle . . . Peggy Allenby knits, Ethel Remey, who portray's the program's sinister siren, tells Ed Jerome about her real estate adventures in Florida, and Carl Swenson, who is the program's dashing young Packy O'Farrel, reads a mystery story . . . After the broadcast, Miss Atwell distributes the following program's scripts and the cast rush down to the restaurant in the CBS building for luncheon . . . Most of them are veteran and prolific radio actors, with half a dozen jobs a week. . . . Peggy Allenby started her theatrical career in stock companies, toured with Clark Gable, Spencer Tracy, Frank Morgan, and Sylvia Sidney . . . Her husband is John McGovern, another radio actor . . . She likes to write poetry and listen to the radio . . . Ethel Remey is a native New Yorker, who studied at the Ethical Culture School and American Academy of Dramatic Arts . . . When she was fifteen, she made her stage bow and after that appeared with Tallulah Bankhead, Ethel Barrymore, and Billie Burke . . . Carl Swenson is six feet tall, blond, blue-eyed, and a radio hero . . . Swenson was born in Brooklyn, became interested in amateur theatricals during his college days at Marietta College in Ohio . . . His favorite sports are swimming and playing with Ws six-months-old son, Peter. Here is Bottle, Phil Baker's stooge and "gentleman's gentleman." Harry McNaughton's his name in real life.