Radio mirror (Nov 1936-Apr 1937)

$1.00 PRIZE POLITENESS AND COURTESY VIA RADIO Contrary to the opinion published a few months ago (December issue), that politeness and courtesy are foppishly exhibited; we are constantly reminded of the cleanliness of our radio waves by this seemingly insignificant attribute. We were raised under training where "Please pass the beans," and "Thank you, Bill," were obligatory and, after growing up, raising a family of our own with a great deal less care than Mother and Dad used, we are frequently amazed at the politeness of our own youngsters. Last Sunday morning, Sundayschool-bound, our little six-year-old girl asked us to tie her shoe and her sweet little unaffected, spontaneous "Thank you, Daddy," was certainly partially due to radio influence. No! No! Let's have this politeness and courtesy coming unstintedly into our homes so that our babies can imbibe it for, goodness knows, they get little of it from us in our Twentieth Century "rush." Rev. J. E. Lodwick, New Boston, Ohio $1.00 PRIZE INVENTORS, ATTENTION! Can you blame me for being disillusioned? There was I, crouched before my radio and lost in the power of drama. 1 was living the moment as the heroine. Then — pfft — just like that, it happened. There came a pause and the rattling of stiff paper, and I came back to reality with a start. The heroine had turned a page of her script. Oh! if the pages had only been rubber. Maybe you will make a few suggestions to fix up this mishap. Naoma Koch, Baltimore, Maryland $1.00 PRIZE OPEN LETTER TO THE SPONSORS Please let us hear more of Robert Benchley. Here is humor with a different twist, and a universal appeal. Please apply a brake to your news commentators. It gives us the jitters trying to follow their mile-a-minute chatter. We'd rather miss one whole item than listen to them race through their whole program in high gear. And please, Mr. Sponsor, please omit flowers when speaking of your product. A short, honest statement is like a cold drink of water — refreshing, after hearing so many "milk and honey" plugs. Mrs. E. E. Peck, Alameda, Calif. $1.00 PRIZE MAKE A LETTER-WRITING PARTY We have special occasions for eating apples, crossing streets safely and writing home to mother. Why not get your family together around the table, throw a box of stationery in their midst, and have a letter-writing party and send a few words of appreciation and thanks to your favorite stars and programs? I don't mean just the big stars and the big programs, but also the obscure performers and less-known programs, many of them possessing earnest, inspiring talent that give the listener pleasure and entertainment. Letters are the only barometer by which the studios take the public's pulse and by which future programs are planned. We've had these special letter-writing occasions in our family and hope our radio favorites enjoyed getting the letters as much as we enjoyed writing them. Mrs. Bernice Jackson, Ludlow, Kentucky HONORABLE MENTION "The Community Sing each Sunday night reaches a new high in varied entertainment. Wendall Hall proves an able song leader, while Billy Jones and Ernie Hare with their own particular line of comic chatter and rendition of songs enliven the program. I mention Milton Berle last, because he packs the big punch with his rapid fire comedy." — William O. Newberg, New Brunswick, N. J. "Orchids to announcer Charles O'Connor for having the same identical voice of Franklin Delano Roosevelt. I wonder how many radio fans have noticed this (Continued on page\02) 44 GLARE-PROOF POWDER... doesn't show "powdery" in dazzling light • • . girls say Out in that glittering snow — look at the faces around you. Look in your own mirror! That "powdery" look in the white glare from the snow is one of the things girls hate most in a powder. In a recent inquiry, they gave first place to Pond's for not showing up "powdery" in strong light. Pond's colors are "glare-proof." Carefully blended to catch only the softer rays of light. They give a soft flattering look to your skin even in the hardest light. Try Pond's Powder for your winter sports, your brilliant evenings in town. Special ingredients make Pond's soft and clinging — fresh looking for hours. Low prices. Decorated screw-top jars, 35^, 7W. New big boxes, 1W, 2CU FREE ! 5 "Glare-Proof Shades PONDS, Dept.8RMPC, Clinton, Conn. Please rush, free, 5 different shades of Pond's "Glare-proof" Powder, enough of each for a thorough 5-day test. (This offer expires May 1, 1937) Copyright. 1987. Pond's Extract Company 15