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JIMMY WALLINGTON TELLS
WHAT'S WRONG WITH
NNOUNCERS
For fime of Jimmy's Eddie Cantor show, turn to page 54.
1
A FIGHTING PROTEST FROM A
STAR WHO HAS THE COURAGE
TO DEMAND PROMPT ACTION!
By LOUIS UNDERWOOD
JIMMY WALLINGTON, over six feet of him, paced up and down in his hotel room. Three long strides in any direction brought him up against a wall. Jimmy had promised to shoot straight from the shoulder. He had declared that announcers were in a bad way, that they were getting in deeper every day, and that somebody had to do something about the situation!
The ace announcer of Eddie Cantor's program, Jimmy Wallington, wanted to tell exactly what he thought was wrong. He wanted to give reasons why he thought the business of announcing was the weakest chain in broadcasting. He wanted to explode the popular myths about announcers. And he wanted everyone — listeners and stars — who were interested in radio to hear his message.
It was certainly a spot to be in. When a man attacks his own profession openly, deliberately, telling publicly what it lacks, what it needs, what it must do in order to survive, he needs more than a little courage.
So I sat in his hotel room waiting for him to begin while he, like an athlete warming up, paced back and forth.
"First," Jimmy said, "let's get the question of salaries straightened out. There is nothing that is more overrated
in the public's mind than the price announcers get for their work. And it is the actual small pay they receive which is one of the roots of the announcing evils of today.
"Get this," he said. "The average salary of a network announcer, paid to him by the company he works for, is between thirty-five and fifty dollars a week. That makes him the lowest paid man on the program he announces!
"Do you wonder that announcers, big and small alike, spend most of their time complaining about this situation? It sounds reasonable, doesn't it, {Continued on page 11)
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